Brand Manager
Current★ Promoted multiple times over an extensive career with CardsDirect.★ In the current role, oversees brand management, coordinating marketing, merchandising, product development, pricing, and website design for a portfolio of brands.★ Introduces brand identity guidelines to ensure quality and consistency, working with executive leaders, as well as stakeholders in Customer Service, Software Development, and Product Design.★ Following a restructuring that integrated the Sales, Marketing, and Creative organization, leads teams of direct reports within each function.★ Plans and directs omni-channel marketing strategies and campaigns leveraging search, email, media, social media, and print.★ Successfully increased the profitability of holiday campaigns, which represent 80% of all company revenue, driving increased sales through early sales and the introduction of a Cyber Monday promotion.★ Recipient of the Employee of the Year Award in 2016.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT CARDSDIRECTCardsDirect is a leading provider of custom printed greeting card and personalized products.
