Leah Ferguson Email & Phone Number

Boston, Ma, Us

Boston, Ma, Us

Responsible for managing and executing the company's email marketing campaigns from end-to-end using marketing automation software. This role involves collaborating with internal teams to develop email marketing strategies, creating and testing email templates, analyzing campaign performance, and optimizing campaigns for maximum effectiveness.Responsibilities: - Scheduling and sending emails from Salesforce Marketing Cloud and Splash - Create, test, and implement Salesforce Marketing Cloud Journeys to automate marketing programs- Segment email lists based on subscriber behavior and interests- Work with external vendors to integrate marketing automation software with other marketing tools and platforms- A/B testing - Monitor email analytics and report on findings - Email QA - EmaIl optimization

Boston, Ma, Us

Vienna, Virginia, Us

- Manage paid media efforts which include: Google Ads, LinkedIn Ads, native and display advertising- Collaborates in building demand generation strategy that aligns with Account Based Marketing initiatives- Provide weekly/monthly reporting on KPIs to stakeholders to collaborate and refine ongoing strategy- Strategically optimize website for improved conversions, ad quality score, and user experience- Contribute to project plans and concepts for new website build

Implemented ongoing Google Ads and Facebook Ads which drive 60% fulfillment of year-round camp programProvide actionable advice on overall marketing strategy and social media initiatives to reach business goals

Apex, North Carolina, Us

As the Marketing Services Manager, I am responsible for both the social media and paid search teams. Working hand in hand with the Director of Operations I am responsible for creating policies and procedures the marketing services department adheres to, as well as providing appropriate training and leadership for team members on the marketing services team. The Marketing Services Manager oversees the Social Media and Paid Search teams and handles technical and customer service escalations as well as support for the sales, client services, SEO and development teams.

Apex, North Carolina, Us

Designed and managed Facebook ads campaigns for 40+ clientsIncreased clicks to Facebook ads YoY by 30%Increased impressions to Facebook Ads YoY by 60% Increased reach to Facebook Ads Y0Y by 40% Managed and developed company’s social media strategy across paid ads and ongoing content creation, including blogs 20% of inbound sales leads attributed to Facebook Ads.Managed and developed the social media services program to provide improved engagement and marketing results Provided leadership and mentorship to social team members, setting forth goals for individual and program growthSetup and launch of social media services for clients’ Facebook, Twitter, and Instagram presenceDeveloped and implemented additional client programs, including reputation management and monthly newsletter servicesACCOMPLISHMENTSRestructured and reorganized Facebook Ads program for improved accuracy and performance of all client and company ad campaigns:Redesigned and developed fresh ad copy within Facebook Business ManagerEstablished updated targeting and demographics settings to cater to unique client goals and verticalsImplemented Facebook Pixel tracking to collect valuable data and drive increased conversions

Raleigh, Nc, Us

Direct organic and paid social media strategies, including content creation, to drive growth in brand presence and fundraising programsIncreased social engagement by 90% within 2 months of implementing renewed strategiesOrganized ongoing volunteer communications, board meetings, fundraising events, programs and initiativesEstablished brand voice through consistency in the organization’s messaging while executing on all digital outreach efforts including blogs, press releases, and email marketing.Designed all digital and print graphics to represent Healing Transitions brand

Raleigh, Nc, Us

My responsibility as the Digital Media Specialist is to take lead of Healing Transition's marketing efforts using new media and digital tools.I creatively manage various online marketing tools for Healing Transitions, which include - email marketing, social media management, website creation, website management and the organization's blog.I also utilize my graphic design skills to create images for online content and for printed promotional content. One of my top priorities as the Digital Media Specialist is to promote Healing Transitions digitally to increase online audience engagement and increase the organization's following in our local community. * Increased engagement on social pages by 90% 2 months after hire date.

Raleigh, North Carolina, Us

- Managed all corporate social media channels and established social strategy- Developed and implemented all email marketing campaigns and blog posts to drive inbound traffic- Monitored and analyzed overall digital presence through Google Analytics and MOZ to ensure success of social and marketing campaigns- Wrote and published press releases to represent Issuer Direct brandIssuer Direct Corporation (Stock Symbol: $ISDR) is a market leader and innovator of Disclosure Management and Cloud–based Corporate Compliance Technologies. The Company’s flagship technology platform is called the DMS or Disclosure Management System which streamlines the process for publicly traded companies to meet their disclosure and corporate communications obligations. This cost effective solution simplifies the process of uploading EDGAR and XBRL documents to the SEC as well as promoting these documents through Press Release Distribution and popular Social Media platforms. Issuer Direct also offers World Class solutions for Proxy Management, Financial Printing, Stock Transfer Agent Services, Webcasting and Investor Targeting.

Manage the social media pages for ICNDF, including twitter and facebook. Utilized Google analytics, social mention, hootsuite, and more. Created and managed all content that would be featured on their social media pages including blogs, feature stories and photo essays.

Legacy Events and Entertainment is a company that helps to promote and produce a sports show for Fox sports called Legends-they have a legendary sports team come on the show and talk about their experiences. As an intern with Legacy, my main duties were to provide extensive research on certain teams, provide written analysis, research on product placement, presentations through the use of Microsoft power point, and research on the competition.

Bachelor'S Degree, Communication And Media Studies

Associate'S Degree