Leah Smith Email & Phone Number

United States

• Drive multi-channel program across multi-disciplinary and interagency teams for Toyota and Irth
• Drive organic growth and identify opportunities for new revenue streams through recommending, nurturing, creating, and delivering effective advertising
• Author core client communications such as briefs, statements of work, annual marketing plans, business reviews, analyses, and budget trackers
• Broker strategic relationships with Manager and Director level clients and client partners
• Act as north star on all projects to ensure projects are delivered on time, on budget, and with positive business results
• Evaluate the input and ideas of creative, media and strategic planning relative to strategy and client preferences

• As Senior Brand Manager for the Charles Schwab account, I work with the client on assignments that span a multitude of communications channels including digital, social, online video, and traditional media such as TV.
• Assist in leading the agency’s strategic, creative, and production projects while working with internal and external team members and clients
• Support key lines of business on the Charles Schwab account, working directly with the client and internal teams to plan, execute, measure, and optimize branding and communications programs
• Report the seamless delivery of ongoing marketing and advertising assets and provide timely status updates
• Use client-service skills to build strong relationships and deliver all program elements with excellence
• Demonstrate a thorough understanding of and passion for the client’s business

• Lead content and keyword strategy for main brand and affiliate brands
• Conceptualize and execute an email marketing strategy for current customers and cold leads for affiliate brand, Stanford Sonoma
• Create and publish the social media calendar for affiliate brand, Stanford Sonoma
• Identifiy and optimize crawl errors, sitemaps, site speed issues, and any other technical issues that affect organic ranking on SERPs
• Research, write, edit, and proofread content including articles, marketing material, infographic copy, and social media posts
• Update, close, or add digital listings for store locations through Chatmeter

• Specialize in crafting messaging and storytelling for Pinnacle Group and Pinnacle Group's CEO
• Create strategic content for a variety of channels, including social media platforms, blogs, whitepapers, branded publications, presentation material, email marketing, and web pages with the goal of furthering the.
• Develop brand architecture for brand positioning, design, audience, and content strategies
• Perform content audits quarterly to identify opportunities for development
• Take insights from across various sources and turn it into clear, compelling strategies and strategic documentation such as customer journeys

• Post, monitor and, engage on GMR's national brand social media accounts with an audience of upwards of 500K across Facebook, Instagram, LinkedIn, and Twitter
• Monitor more than 500 local operation social media accounts across Facebook, Instagram, LinkedIn, and Twitter
• Engage on social media, chat and online platforms to increase brand awareness and reputation
• Assist in crisis communication response working with the corporate communications and marketing team
• Work with corporate communications and department/business unit management to ensure messaging is consistent and relevant to the company’s goals and meets established corporate standards
• Help build and maintain content distribution network by way of social media channels

• Work as a key member of the marketing team to translate ideas into words for email campaigns, blogs, social media, review sites, content downloads, videos, and all collateral that aligns with company brand and.
• Brainstorm, create, and post strategic content, specifically copy, designed to target specific buyer personas via email, web, Facebook, LinkedIn, Instagram and Twitter
• Provide content for A/B testing and modify content based on analytics provided by campaign manager
• Collaborate with the creative team leader to deliver an effective content marketing calendar to meet the company’s marketing and business objectives
• Ensure digital marketing efforts are aligned with buyer personas
• Create and maintain master content library

Dallas/Fort Worth Area

• Campaign manager for 250 small to medium sized business clients with a monthly spend of $800 or more
• Responsible for onboarding clients, fulfilling orders, optimizing campaigns, analyzing performance, providing in-depth strategy sessions and presenting monthly reporting for clients' SEM, digital and print campaigns
• Work with clients to guide their marketing strategy toward achieving ROI goals
• Foster strong relationships with clients and provide high level of service and expertise for all digital products
• Troubleshoot issues and coordinate across departments as needed while effectively communicating resolution with clients

Dallas/Fort Worth Area

• Pitch, write and edit content for website, social media and other marketing materials
• Create and curate multimedia content for website, social media and advertising campaigns
• Build and maintain company social media presence
• Assist in reputation and brand management
• Serve as a liaison between the company and media outlets

Destin/Fort Walton Beach, Florida Area

• Reported as the education/general assignments reporter
• Took videos and pictures and edited them for stories
• Pitched and wrote two to three stories a day
• Built and maintained a social media presence seven days a week

Ardmore, Oklahoma

• Reported day-side and night-side as the Ardmore reporter
• Shot, edited and wrote my own stories
• Pitched stories that ranged from breaking news to features
• Built and maintained a social media presence, including posting my stories on KXII pages

Dallas, TX

• Wrote at least one alumni profile a week
• Posted pictures and managed Instagram account
• Developed and implemented multimedia strategies for web
• Pitched ideas, wrote profiles and developed layout and design for Year of the Student Campaign
• Assisted in other areas of content and management

Dallas/Fort Worth Area

• Rotated between different departments in newsroom such as, assignments desk or producing
• Shadowed reporters and videographers in the field
• Wrote and edited my own packages using Avid software

Dallas, TX

• Covered early crime and local news for the breaking news desk
• Produced content for crime blog and other DMN digital publications
• Reported on-the-scene from Dallas metropolitan areas

Dallas/Fort Worth Area

• Printed scripts and ran teleprompter
• Shadowed reporters in the field
• Wrote 6 articles for web

Dallas, TX

• Served as central point of contact for publication of content in print, online and broadcast
• Coordinated coverage needs of all editors
• Sent weekly blasts to all writers and journalism classes with story ideas
• Established, posted and maintained office hours for students and faculty
• Maintained and updated central assignments calendar and staff contact list

Dallas, TX

• Served as a liaison for journalism school and student media
• Edited reporting classes' stories and publish them on all platforms
• Sent weekly blasts with story ideas
• Created a photo slideshow for reporting classes
• Monitored reporting class twitter handle

Fair Park, TX

• Managed public relations and promotions department
• Led conference calls and meetings with industry professionals
• Maintained the museum Facebook and Twitter account
• Assisted in the daily clerical duties

Dallas, TX

• Prospected for new leads
• Aided in the overall client-service effort
• Assisted in daily clerical duties

Master Of Arts (M.A.), Advertising

Doctor Of Philosophy - Phd, Information Science/Studies

Research • Smith, M., Bland, D., Smith, L. (2022). More than a magazine: 20 years of O’ inspiration. Media Report to Women. • In progress.

Bachelor Of Arts (B.A.), Journalism