Marketing And Online Engagement
CurrentDevelops and coordinates marketing and online engagement initiatives for Canada's largest non-profit Veteran and community service organization. Develops and implements actionable recruitment, engagement and retention strategies and tactics that meet defined goals and objectives and align with overall Legion goals and policies. Leverages the web, social media, electronic communications, print products, public relations, special events and partnerships to develop engagement strategies and… Show more Develops and coordinates marketing and online engagement initiatives for Canada's largest non-profit Veteran and community service organization. Develops and implements actionable recruitment, engagement and retention strategies and tactics that meet defined goals and objectives and align with overall Legion goals and policies. Leverages the web, social media, electronic communications, print products, public relations, special events and partnerships to develop engagement strategies and tactics in consultation with departments and committees. Responsible for activities related to the conception, development, editing, production, promotion, implementation and internal communications for engagement initiatives. Recommends, writes and edits copy for the Legion blog, website, social media, program resources and other online and print collateral. Show less