Marketing Manager
CurrentResponsible for developing marketing strategies by studying economic indicators and identifying customers and their current and future needs. Create, implement, and measure the success of comprehensive marketing, communications, and public relations programs that enhance the organization’s image and position within the marketplace and the general public, and facilitate internal and external communications. Responsible for planning, development, and implementation of all organizational and affiliated companies marketing strategies, marketing communications, and public relations activities, both internal and external. Development and implementation of support materials and services in the area of marketing, communications, and public relations.- Initiate long-form content marketing projects and campaigns that share the vision and history of LB Water and builds awareness of the LB Water brand- Work together with the LB Water team to educate, both internal and external, stakeholders on product features and their benefits- Oversee the creation of product content (e.g., sales enablement documentation, case studies, product videos, website copy, blog posts, etc.) to articulate the benefits of LB Water and affiliated companies products and brand to our markets- Drive consistent, relevant traffic and leads from social network presence; tracking, measuring, and analyzing all initiatives exhibiting social media ROI