Leah Pooley Email & Phone Number

Melbourne, Vic, Au

Melbourne, Australia

I work with startups, agencies, corporates and SME's helping them build products, deliver projects, develop strategies and work smarter.Clients: Wesfarmers One Pass, Porsche, MYOB, Forty Winks, Kay & Burton, Bank First, Hansen, Premier of Department & Cabinet, Westpac, British Paints, Bosistos, Emirates, Repco, Study Vic, Res Artis

Melbourne, Victoria, Australia

I held both a leadership position and hands on product manager role at this health tech startup, which aims to improve personal health by making genetic testing more accessible. I built the product function from the ground up, educating and inspiring the team to become more agile, product lead and user centric.Managed product strategy, roadmap and development of the patient management system, patient onboarding portal and ecommerce site, as well as the end-to-end B2C and B2B experience.

• Product strategy, discovery and solution design for the Scan & Go mobile app.• Product strategy for digital receipts

Melbourne, Victoria, Australia

Built and lead a new cross functional team tasked with improving the online customer experience and NPS.Responsibilities: Conducted data analysis, quantitative research and user interviews to get a deep understanding of the problem. Developed an outcomes based product strategy for the two biggest customer painpoints - product availability and order fulfillment. Identified root causes of several longstanding customer problems and managed roadmap of iterations that improved NPS. Developed new content strategy and design system for product pages, search experience and order communications. Facilitated internal workshops to identify process gaps and opportunities to improve customer and store team member experience

Melbourne, Victoria, Australia

Played a number of critical roles whilst leading a digital transformation program including delivery manager, product owner, scrum master and ecommerce manager for the website and mobile app. Responsibilities: Launched the online store in New Zealand. Lead development of new loyalty program and integration with product inventory management system. Managed the decommissioning of incumbent website infrastructure. Managed the migration from physical servers to AWS. Managed the online store during COVID19 as it increased in revenue by 189%. Managed update of the gift registry app. Implemented agile ways of working and scrum framework. Reduced reliance on agency partners and built up internal development capability to a scrum team of seven.

Melbourne

A tech startup changing the way we buy flowers online, Flowerfox is Australia's first flower marketplace connecting boutique, local florists directly to customers.Responsibilities: Leading the end to end build and launch of a new ecommerce site, business strategy and operations, managing a globally dispersed team in an agile way, ongoing iteration management using data to inform the evolution of the product, customer acquisition, business development/building a vendor network

Melbourne, Victoria, Australia

Lead the discovery phase for a new elearning app that helps fathers with their mental health. I was responsible for conducting a market analysis, developing the business case to get funding approval, defining the product strategy and roadmap, liaising with the professors at University of Sydney to ensure the product stayed true to the efficacy of the academic study. I also lead user experience activities including interviews, customer journey mapping, personas and prototyping.

Melbourne

Clients: Little Real Estate, Destination Melbourne, Qantas Holidays, List G Barristers, PlanexProjects: New website and digital strategy for Little Real Estate, new brand identity and website for List G Barristers, responsive redevelopment of the Qantas Holidays site, ongoing site management for Planex, Destination Melbourne's Melbourne Now campaigns

Melbourne, Australia

Clients: TAL, AGLProjects: InsuranceLine brand strategy, InsuranceLine TTL campaign, InsuranceLine content strategy, NRMA digital campaign, AGL content platform and content production management

Melbourne, Australia

Clients: Simplot Australia (Birds Eye, John West, Leggo's, Lean Cuisine and Edgell) and TabcorpResponsibilities: Client relationship management, digital strategy, website project management, managed social campaigns, inter agency relationship management, people management (two direct reports)Projects: Edgell +1 site, John West The Amazing Race companion app, Birds Eye digital strategy, Simplot Exact Target templates, Facebook competitions for Leggo's Lean Cuisine and Quorn, content creation and community management for Edgell, Leggo's and Keno Facebook pages.

Melbourne, Australia

Independent full service agency across Australia and New Zealand. Limelight Digital was the digital arm of the business and Showrunner, the internal video and film production house.Clients included Shell, RSPCA, ANZ, Coles, BIC, DEXUS, InvestaResponsibilities: Client relationship management, brand strategy, project management of design, digital and video projects, media strategy, research facilitation, new business, budget forecasting and management, people management (six direct reports).Projects: Shell employer brand strategy, ANZ employer brand strategy, Shadforth Financial Group brand strategy, Shadforth website, Shadforth video content, RSPCA WA marketing strategy, RSPCA WA social media strategy, Flinders Lane website, Telstra onboarding portal recruitment, campaign websites for ANZ grad program, marketing campaigns for Shell, Coles, ANZ, Telstra and Caulfield Grammar.

Melbourne, Australia

Clients: BIC, Shadforth Financial Group, Investa, DEXUS, Vic Roads, Dracula's Cabaret RestaurantResponsibilities: Managed client relationships, managed creative process, assisted Strategic Planner with research facilitation and brand strategies, media campaign execution, catalogue production management, print production management, people management.Projects: BIC catalogue, Southgate visual identity, Shadforth Financial Group brand strategy (consumer and employer), Investa Paramount Estate campaign.

Perth, Australia

Boutique integrated communications agency offering PR, marketing, graphic design and web development services.Clients: Gage Roads Brewery, Grill'd, Department for Communities, Department of Child Protection, YACWA, Holyoakes, Ocean Beach Hotel, Growth RealtyResponsibilities: Project management of design and web projects, event management, publicity, media relations, PR strategy, campaign management, copywriting, community management, sponsor management, print production management.Projects: Launch of Grill'd in Perth, YACWA conference, WA Youth Awards, South Beach Hotel visual identity and website, Growth Realty website, Community management of Gage Roads Facebook page.

London, United Kingdom

Niche property company that specialises in commercial property management.

London, United Kingdom

London based communications agency that specialises in the management of large capital fundraising campaigns. Client was a prestigious historical building.

Perth, Australia

Australian based communications agency that specialises in the management of large capital fundraising campaigns. Client was St John of God Cancer Centre.

Perth, Australia

Education publishing company.