As a Strategist with Brains on Fire, I work with clients across verticals to quickly realize ambitious goals tied to brand, media, sales, growth, awareness, customer acquisition, impact, community, creative, fundraising, retail, and category leadership. Our clients include heritage household names, leading global brands, e-commerce startups on a mission, CPG brands, and organizations and non-profits determined to impact and help their communities. Through research, insights, strategic direction, consumer insights, and creative ideation, I help clients identify long and short-term initiatives that will steer them toward realizing their business objectives.I have a special focus and interest in brand building and culture mapping to optimize communication strategies and help brands understand who, how, and what they need to be to get where they want to go. Through understanding and claiming their unique difference and what they stand for, I've helped brands build community with and serve their customers while building successful businesses.Through consumer insights and study, I drive brand positioning efforts that clearly define how a brand can shine and become a magnetic force within its market niche. Through strategic communications planning and marketing efforts, I put this insight to work. Relevant marketing and communications require a connection to customers, culture, and participation in collective conversations. I lead teams to embrace this perspective and integrate it into an on-brand approach that results in fresh creative thinking and innovative channel-use strategies, including organic and owned channels, growth marketing, web, out-of-home, radio, print, activations, and events. I've helped brands sell-in and succeed at mass retail, including Walmart, Target, Amazon, and specialty.

I help businesses implement brand marketing strategies to optimize their sales channels, customer relationship, and category leadership. I have a special focus in wellness, lifestyle, natural products CPG, and e-commerce brands. My clients value my creative approach and ability to translate customer pain points into actionable strategies. In addition, my depth of operational experience makes me a partner in growth, brand, and marketing strategies that align with operational limitations and needs.

My work as a brand marketing strategist led me to contribute as an editorial leader to build and define Drip's long-form content program. It aimed to help ecommerce businesses have a handbook of best practices for ecommerce marketing, with a special emphasis on email and text message marketing campaigns. My role helped create best-in-class content for their customers, as well as develop industry-wide regard for the calibre of educational content available through their editorial platforms.

Responsible for regional product marketing to expand brand presence, acquire customers, and build customer trust and loyalty. Prepared customer experience data into actionable insights for the NYC-based HQ product team. Acted as company wisdom holder for the west coast regional user, driving product changes to improve customer experience. Planned, wrote, and edited regional editorial content as a product marketing strategy to build brand awareness, regional relevance, and acquire users. Built affiliate sales team to acquire 20% of new regional users. Negotiated and secured regional brand partnerships that drove a 50% increase in national program enrollment for seasonal product offerings.

Responsible for implementing scalable operations to enable exponential growth in the region.Managed expense tracking, P+L, and bi-monthly financial reporting.Reduced costs and improved profit margins via vendor renegotiations and improved sourcing. Increased efficiency through staff training, production improvements, facilities, and equipment.Developed and implemented new wholesale account operations for shelf stable product line. Managed Kitchen and Production team operations, including food production QA.

Contributed to the creation of an innovative tech product designed to fully automate apartment leasing for an easier, more transparent, and more secure process. Directed all user communications while testing the product hypothesis as lead researcher for the product team.Was team point of knowledge for all user insights, and acted as customer advocate to center people at the heart of every product decision. Informed user communications and content strategy from prototype to fully-featured product to optimize customer experience through every phase of development. Prepared research findings and synthesized data into actionable feedback for the product team. Advised on 12 major product features, taking the product from beta to a fully-featured product. Advised on product optimizations that informed changes leading to a 62% reduction in cost per unit.Achieved an NPS of 80+ through user communications, research, and account management.

Secured partner studios though effective sales strategies, communications, and relationship development. Sourced and secured host partners for YogaWorks teacher training, retreats, and workshops worldwide.Reached revenue and enrollment goals for assigned trainings, hitting minimum 40% profit margins. Managed leads through the sales cycle, including: pre-sale, application, enrollment, and continued client support.Project Manager for all partnership trainings, including strategic marketing, financial tracking, and program management.

Managed multiple mission-focused initiatives at this environmentally focused, non-profit progressive school.Cross functional Project Manager, Founder + Board of Directors liaison, and community manager.Planned large scale community events for PR, recruitment, and fundraising purposes. Led priority initiatives to realization, including sustainability program, seed to table initiative, and student mentorship program.

TV Literary department assistant to a partner at a top-tier talent Hollywood talent agency.