Leah (Emami) Spano Email & Phone Number

Brea, California, Us

• Led all owned content and strategy across D2C and B2B channels including website, social media, public relations, events, and databases (email, SMS, and direct mail)• Led strategy and managed all product launches, brand campaigns, and promotions• Inspired and managed team of eight to dream big, set processes and protocols, and ensure alignment across channels, tactics, and interdepartmental stakeholders• Reimagined and implemented the all-new Aventon Brand Playbook which included the company mission statement, values, guidelines, target audiences, and more

San Clemente, California, Us

• Defined, enhanced, and drove the marketing and communications strategy for Sonance and IPORT• Drove all 360 campaigns with data-driven insight to track and measure success• Provided leadership, strategic direction, and global vision across all touchpoints• Produced and implemented an onboarding process for all new reps, dealers, and integrators that included sales, marketing, and operational resources• Managed and pursued all press coverage, reviews, interviews, and media opportunities• Led all email marketing strategy for Sonance and IPORT that include product updates, promotions, automated emails, campaigns, and tradeshow announcements• Managed all outside agency operations and strategy for Amazon, Digital Ad Platforms, and SEO• Led all major product promotions for our eCommerce channels and B2B partners• Managed social media channels for Sonance and IPORT including Instagram, YouTube, Facebook, LinkedIn, Vimeo, and Twitter• Streamlined sales and marketing assets for dealers and reps through a menu that served as an ongoing one-stop shop for all marketing collateral• Led product and brand strategy for major industry tradeshows domestically and internationally• Strategized and executed an all-new website and digital experience that provided a visually rich user experience, communicated our brand story, and provided a simple way to discover the right solutions for B2B and B2C customers

San Clemente, California, Us

Costa Mesa, California, Us

• Increased sales by partnering with sales teams in each channel to ensure that marketing programs address their needs and grow the business, with a focus on in-store and digitally led traffic driving promotions• Developed strategic channel activation plans to determine overall priority, goals and messaging for each channel and key account• Created and presented marketing promotions and communications as needed to foster key relationships with outside retailer marketing personnel• Strategized and implemented all marketing materials including in-store messaging, all size scale special events, promotional elements, training, seminars, seasonal market coordination, printed collateral, direct mail, web-based marketing, and promotions

Costa Mesa, California, Us

• Managed all brand campaigns including press outreach, web, social, and retail initiatives• Built integrated go-to-market marketing plans that included events, collateral, online programs, and in-store activations• Oversaw all aspects of marketing for product launches including event integration, content development, video production,sales collateral, and digital promotions• Developed yearly media plans with agencies and publications to ensure that advertisements reached appropriate targeted audiences• Executed all major brand events and partner relationships including industry leaders such as Ubisoft and CrossFit• Created content for monthly internal and dealer-facing communications• Developed digital and print collateral for retail, ecommerce, and dealers including banners, marquees, letter talkers, and catalogs• Partnered with outside product technology companies on storytelling and cobranded content

• Defined and strategized the marketing and communications strategy• Managed team of six people to ensure that all marketing touchpoints were cohesive from advertising, events, digital activations, and public relations• Worked closely with major publications, websites, blogs, and influencers to secure brand coverage and increase brand exposure

Irvine, Ca, Us

Irvine, Ca, Us

Burbank, Ca, Us

Laguna Hills, California, Us

Huntington Beach, Ca, Us