Discover & Jack in the Box

Gatorade, Grammys, Red Baron, Freschetta

Intuit Quickbooks, McDonalds, Gatorade, Grammys, IMAX

Intuit Quickbooks, Smashbox Cosmetics, TCRP

Clients: Domino’s, Hershey, American Airlines, Kraft, Fruit of the Loom, and Infiniti USA.• Collect and analyze large data sets in order to build reports and dashboards, which communicate data in an attractive and easily digestible manner.• Provide regular interactive reports and present clear insights covering data from a wide variety of brand-marketing efforts to executive level clients. (Reports built in Tableau.)• Architect and perform implementation of digital analytics platforms such as Google Analytics, Omniture, DoubleClick, and social pixels for multiple large-scale brand websites, as well as for 20+ additional microsites.• Plan and execute A/B and multivariate testing through experience and design enhancements in order to increase engagement and conversion rates.• Collaborate with strategy and social teams to uncover key market insights, define brand tribes, validate campaign ideas, develop brand/posting strategies, and audit competitive brands.• Provide in-depth analysis and insight into campaign performance both during and after campaigns.

• Executed competitive analysis and presented campaign recommendations to marketing executives • Planned and implemented checking inserts pilot program for greater Chicago area to bring in new checking prospects• Assisted in campaigns from inception to execution including proofing, compliance, pre- and post data analysis, and fulfillment• Collaborated with agencies including Prometheus Media (OMD), McGuffin Creative, and Y&R