Lea Kalweit, Ph.D. Email and Phone Number
Lea Kalweit, Ph.D. work email
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Lea Kalweit, Ph.D. personal email
Lea Kalweit, Ph.D. phone numbers
Experienced professional in marketing, brand management, and market research, with over 15 years in the pharmaceutical industry in Germany and the U.S. (2009-2015). Skilled in strategic brand development and market analysis. Additionally, I have five years of academic experience as a Ph.D. student and research assistant at the Institute for Marketing, Humboldt University Berlin.
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Global Brand Manager Finerenone, Deputy DirectorBayer Dec 2020 - PresentBerlin, Berlin, GermanyDeveloping global strategic plans and supporting brand development and launch preparation activities. -
Head Of Customer And Business Insights, Cardiovascular Launch BrandsBayer Mar 2019 - Dec 2020Berlin, Berlin, GermanyLeading a team to provide market and competitive insights for Bayer’s two launch brands in cardiovascular, FINERENONE (Diabetic Kidney Disease) and VERICIGUAT (Chronic Heart Failure), both currently in Phase 3.
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Head Of Customer And Business Insights, Early Cardiology PipelineBayer Jan 2018 - Feb 2019Berlin, Berlin, GermanyGlobal Customer Insights Lead for Early Cardiology Pipeline. Leading a team to provide market research and competitive insights for Bayer's cardiovascular pipeline and all pre-clinical, clinical and pre-launch assets in Thrombosis, Kidney, and Heart Failure.
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Deputy Director Customer Insights And Analytics, Xarelto / CardiologyBayer Pharma Ag Jul 2015 - Dec 2017Berlin, Berlin, GermanyGlobal Customer Insights Lead for Bayer’s Cardiology pipeline for Chronic Heart Failure and Chronic Kidney Disease (XARELTO, VERICIGUAT, FINERENONE).
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Deputy Director Global Market Research & Innovation ManagerBayer Healthcare Pharmaceuticals [Whippany, United States] Jul 2012 - Jun 2015Whippany, Nj (United States)Led global market research for Bayer’s Hematology/Hemophilia business and pipeline (KOGENATE, KOVALTRY, BAY 94). Enabled insight-driven decision making and leveraged Bayer’s Marketing Excellence framework and tools for brand planning and effective marketing strategies. Established and led the customer insight generation process for the brand.Led Global Market Research Innovation program with trainings and best practice exchange enabling market research function to deliver impactful and state-of-the art solutions like online communities, mobile research, ethnographic techniques, and patient journeys.
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Associate Director Global Market ResearchBayer Healthcare Pharmaceuticals [Whippany, United States] Apr 2009 - Jun 2012Whippany, Nj (United States)Led global market research for KOGENATE, Bayer’s 2nd largest prescription drug at the time and Bayer's Hemophilia pipeline. Enabled insight-driven decision making and leveraged Bayer’s Marketing Excellence framework for marketing strategy and brand planning. Established state-of-the-art franchises forecasting.
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Market Research Manager, Global Market Research Women’S HealthcareBayer Schering Pharma Ag [Berlin, Germany] Jul 2006 - Mar 2009Berlin Area, GermanyLed global market research and strategic forecasting for Women’s Healthcare products QLAIRA/NATAZIA, MIRENA (contraception), ANGELIQ (menopause management) and VISANNE (gynecological therapy).
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Marketing Consultant Retail Client SolutionsInformation Resources Inc. Jul 2005 - Jun 2006Designed and managed research and consulting projects for marketing mix, category management issues and shopper insights. Clients included WALMART, DOUGLAS and other retailers in Germany. -
Research Assistant & LecturerHumboldt-Universität Zu Berlin Jul 2000 - Jun 2005Berlin Area, GermanyScientific research focused on understanding customer behavior through brand choice models and analysis of scanner panel data. Member of the SFB 373 project “Marketing-Mix-Models and the Analysis of Competition” and the SFB 649 project "Markenbewertung und Bewertung von Markenstrategien" of the German Research Foundation (DFG). Lectured marketing and market research in the graduate marketing curriculum.
Lea Kalweit, Ph.D. Skills
Lea Kalweit, Ph.D. Education Details
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Economics
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Marketing Science -
Business Administration / Marketing
Frequently Asked Questions about Lea Kalweit, Ph.D.
What company does Lea Kalweit, Ph.D. work for?
Lea Kalweit, Ph.D. works for Bayer
What is Lea Kalweit, Ph.D.'s role at the current company?
Lea Kalweit, Ph.D.'s current role is Global Brand Manager Finerenone, Deputy Director at Bayer.
What is Lea Kalweit, Ph.D.'s email address?
Lea Kalweit, Ph.D.'s email address is le****@****yer.com
What is Lea Kalweit, Ph.D.'s direct phone number?
Lea Kalweit, Ph.D.'s direct phone number is +186240*****
What schools did Lea Kalweit, Ph.D. attend?
Lea Kalweit, Ph.D. attended Humboldt-Universität Zu Berlin, The Wharton School, University Of Pennsylvania, Humboldt-Universität Zu Berlin.
What are some of Lea Kalweit, Ph.D.'s interests?
Lea Kalweit, Ph.D. has interest in Innovative Market Research Methodologies, Marketing Strategy, Insight Development And Activation.
What skills is Lea Kalweit, Ph.D. known for?
Lea Kalweit, Ph.D. has skills like Pharmaceutical Industry, Product Launch, Market Research, Marketing, Marketing Research, Market Analysis, Marketing Strategy, Competitive Intelligence, Biotechnology, Global Marketing, Competitive Analysis, Cross Functional Team Leadership.
Who are Lea Kalweit, Ph.D.'s colleagues?
Lea Kalweit, Ph.D.'s colleagues are Gaelle Thomas, Calixto Montes Rodríguez, Jitendra Patidar, Danny Lyssens, Sofia Villata, Thais Barbozano, Dieter Förtsch.
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