Efficy's ambition is to become the European leader in CRM (Customer Relationship Management). Our software supports companies of all sizes and in all sectors in terms of Customer Relations. As a Team Lead local marketing managers (also called European Operational Marketing Manager), my role is to coordinate offline actions to ensure consistency, performance and ROI. - Recruiting, training and supporting local marketing managers (7 people in 6 countries) - Ensuring the… Show more Efficy's ambition is to become the European leader in CRM (Customer Relationship Management). Our software supports companies of all sizes and in all sectors in terms of Customer Relations. As a Team Lead local marketing managers (also called European Operational Marketing Manager), my role is to coordinate offline actions to ensure consistency, performance and ROI. - Recruiting, training and supporting local marketing managers (7 people in 6 countries) - Ensuring the consistency of European offline plans for prospecting and building customer loyalty - Supporting reseller and integrator partners with their marketing plans - Coordinating operational strategy with both Digital & Sales teams - Ensuring the consistency of the brand image with both Digital & Design teams - Preparing the launch plan for a new offering - Measuring and analyzing performance with the CMO (Chief Marketing Officer) Show less

Working closely with my European counterparts, the Demand Gen and Production teams, I defined and implemented the communications and marketing strategy for France. - Establishing the marketing strategy with internal and external ecosystem - Generating qualified leads via media plans, events, emailings and customer testimonials - Ensuring brand image consistency with both the Digital & Design teams - Organizing physical, digital and hybrid events - Writing value-added… Show more Working closely with my European counterparts, the Demand Gen and Production teams, I defined and implemented the communications and marketing strategy for France. - Establishing the marketing strategy with internal and external ecosystem - Generating qualified leads via media plans, events, emailings and customer testimonials - Ensuring brand image consistency with both the Digital & Design teams - Organizing physical, digital and hybrid events - Writing value-added content: white papers, blog articles, newsletters, etc. - Leading loyalty and prospecting webinars - Managing budget and performance Show less

As the second recruit to the marketing department, my role was to raise awareness of the brand and generate qualified leads for the sales teams in France. - Develop sales and brand awareness via trade shows, conferences and round tables - Run customer loyalty webinars - Write value-added content: blog articles, white papers, infographics, etc.

Dorel Juvenile Group owns a number of well-known childcare brands: Bébé Confort, Maxi Cosi, Quinny, Safety 1st, etc. As part of the French marketing team, I managed 2 brands, Bébé Confort (small nursery) and Safety 1st for hypermarkets, supermarkets and the Internet. - Defining and executing the marketing strategy for France: media, PR, digital, promotions - Developing BtoB, BtoC and press communication media - Helping to organise the International Nursery BtoB Show… Show more Dorel Juvenile Group owns a number of well-known childcare brands: Bébé Confort, Maxi Cosi, Quinny, Safety 1st, etc. As part of the French marketing team, I managed 2 brands, Bébé Confort (small nursery) and Safety 1st for hypermarkets, supermarkets and the Internet. - Defining and executing the marketing strategy for France: media, PR, digital, promotions - Developing BtoB, BtoC and press communication media - Helping to organise the International Nursery BtoB Show (1,500 visitors) - Leading range presentations to resellers - Deploying and managing operational marketing campaigns - Analyzing market data via the GFK panel - Monitoring the budget - Managing 1 assistant product manager and several external agencies Show less

As part of the French marketing team, I managed 2 brands: Bébé Confort (strollers) & Safety 1st for specialized superstores and the Internet. - Developing a TV awareness campaign - Contributing to the development of an App. - Enhancing the brand's image in BtoB and BtoC, in collaboration with agencies - Organizing a press event for the launch of a new range - Managing the marketing mix for product launches - Setting up promotional operations: profitability analysis… Show more As part of the French marketing team, I managed 2 brands: Bébé Confort (strollers) & Safety 1st for specialized superstores and the Internet. - Developing a TV awareness campaign - Contributing to the development of an App. - Enhancing the brand's image in BtoB and BtoC, in collaboration with agencies - Organizing a press event for the launch of a new range - Managing the marketing mix for product launches - Setting up promotional operations: profitability analysis, creation of tools, management - Keeping an eye on the competition - Managing the budget Show less

I contributed to several large-scale projects for the Dom Pérignon champagne brand. - Organising 3 international events - Managing external service providers: agencies and photographers - Designing a corporate communication book on the brand history - Drafting and developing press kits: save the date, invitations, press packs - Accompanying journalists and bloggers on visits to Champagne cellars - Helping subsidiaries to manage their press relations activities

Backing up the operational marketing team, I helped 4 product managers roll out their action plans in France. - Supporting the roll-out of a TV campaign - Developing BtoB and BtoC sales support tools: catalogues, brochures, website - Carrying out mapping and benchmarking - Managing the stock of product samples - Organizing a blogger event - Managing the brief and logistics for a product shoot

As part of the communications team, I helped organizing a product launch in the Czech Republic for VIPs: journalists, suppliers, customers and political figures.