Léa Labatut Email & Phone Number

La Rochelle, FR

Ville De Paris, Île-de-France, France

Efficy's ambition is to become the European leader in CRM (Customer Relationship Management). Our software supports companies of all sizes and in all sectors in terms of Customer Relations. As a Team Lead local marketing managers (also called European Operational Marketing Manager), my role is to coordinate offline actions to ensure consistency.

Ville De Paris, Île-de-France, France

Working closely with my European counterparts, the Demand Gen and Production teams, I defined and implemented the communications and marketing strategy for France. - Establishing the marketing strategy with internal and external ecosystem - Generating qualified leads via media plans, events, emailings and customer testimonials - Ensuring brand image.

Ville De Paris, Île-de-France, France

As the second recruit to the marketing department, my role was to raise awareness of the brand and generate qualified leads for the sales teams in France. - Develop sales and brand awareness via trade shows, conferences and round tables - Run customer loyalty webinars - Write value-added content: blog articles, white papers, infographics, etc.

Cholet, Pays De LA Loire, France

Dorel Juvenile Group owns a number of well-known childcare brands: Bébé Confort, Maxi Cosi, Quinny, Safety 1st, etc. As part of the French marketing team, I managed 2 brands, Bébé Confort (small nursery) and Safety 1st for hypermarkets, supermarkets and the Internet. - Defining and executing the marketing strategy for France: media, PR, digital, promotions.

Cholet, Pays De LA Loire, France

As part of the French marketing team, I managed 2 brands: Bébé Confort (strollers) & Safety 1st for specialized superstores and the Internet. - Developing a TV awareness campaign - Contributing to the development of an App. - Enhancing the brand's image in BtoB and BtoC, in collaboration with agencies - Organizing a press event for the launch of a new.

Ville De Paris, Île-de-France, France

I contributed to several large-scale projects for the Dom Pérignon champagne brand. - Organising 3 international events - Managing external service providers: agencies and photographers - Designing a corporate communication book on the brand history - Drafting and developing press kits: save the date, invitations, press packs - Accompanying journalists and.

Ville De Paris, Île-de-France, France

Backing up the operational marketing team, I helped 4 product managers roll out their action plans in France. - Supporting the roll-out of a TV campaign - Developing BtoB and BtoC sales support tools: catalogues, brochures, website - Carrying out mapping and benchmarking - Managing the stock of product samples - Organizing a blogger event - Managing the.

Ville De Paris, Île-de-France, France

As part of the communications team, I helped organizing a product launch in the Czech Republic for VIPs: journalists, suppliers, customers and political figures.

Master 2, International Business

Master 1, Communications & Public Relations