Enderson Leal ✓ Email & Phone Number

Mexico City, Mexico

São Paulo, São Paulo, BR

São Paulo, São Paulo, BR

Amsterdam, North Holland, NL

• Fraudio’s mission is to connect all companies that touch payments to a centralized AI super-brain that detects and fights fraud in real-time, creating unrivaled value.
• Market Expansion: Leading LATAM market expansion through meticulous research, product adaptation, pricing refinement, and strategic initiatives, driving brand recognition and growth in eight countries.
• Strategic Planning and Execution: Acts as the primary LATAM liaison to the company's C-suite, delivering quarterly reports on revenue growth, competitive analysis, regulatory compliance, customer acquisition and.
• Partnership Program: Established strategic alliances with top fraud consultants, payment orchestrators, payment processors, and fintech solutions in priority LATAM markets.
• Recruitment: Positioned as a key driver in the optimization of Fraudio's global sales and marketing functions, defining pivotal roles and actively engaging in the recruitment process to secure top-tier talent.

Amsterdam, North Holland, NL

• New market penetration: Identified and capitalized on substantial growth opportunities in Europe and LATAM region.
• Strategic Client Acquisition: Closed first deal within three months of managing the buyer process, and expanded Fraudio’s portfolio with the addition of the first Payfac, and PSP
• Business Development: Initiated and managed the full sales cycle for the clients and partners in the LATAM region.
• Pipeline Management: Drove innovation in sales processes by integrating AI and automation tools, resulting in a doubling of scheduled outbound sales meetings.
• Product Demonstration: Played a pivotal role in Fraudio’s product suite dashboard, represented Fraudio at key payment industry events such as Money 2020 and MPE, and conducted custom-tailored product demonstrations.

Washington DC, District Of Columbia, US

• Successfully applied the concept to a USA based non-profit, Bridge to Health Medical and Dental, leading a team of 8 marketing professionals and driving growth in donations by 500% within two months.

• Consulting firm specializing in developing quality social impact programs for the private and public sectors.
• Business plan development: I developed a business plan for a start-up in an emerging sector which seeks to involve civil society groups in all aspects of programming.
• Unique value proposition: I developed the UVP for a specific Ideal Customer Profile for the company through detailed competitor research, analysis of in-house competencies, and sourcing additional skill sets for grant.
• Pipeline: As part of the market research, I created a comprehensive database of qualified partners, clients and investors
• Managing diverse profiles: I regularly worked with technical experts (United Nations officers, IT specialists, financiers, academic researchers). This required some technical knowledge in all areas to be able to.

• A network of specialized marketing professionals supporting non-profit social impact programs.
• Payment Consulting: Enabled NGOs with cutting-edge payment ecosystems across diverse channels, boosting operational efficiency and maximizing fundraising potential. Designed and implemented solutions for recurring.
• Execution and Exponential Growth: Successfully launched an MVP within 2 months, applying the concept to Bridge to Health Medical and Dental, a USA-based non-profit. As the leader of an eight-member marketing team.
• Partnership Program Development: Orchestrated and implemented a strategic partnership program, assembling a network of over 100 elite marketers dedicated to bolstering the efforts of various NGOs and enhancing the.
• Nonprofit Marketing Strategy: Conceived and spearheaded the development of a transformative marketing strategy to revolutionize the non-profit sector.

• Payment Strategy: Spearheaded the development of a comprehensive payment strategy for our online store launch, focusing on selecting optimal payment gateways, ensuring PCI DSS compliance, and implementing fraud.
• Market Research: Under my supervision, my team analyzed trends in the market, including customer purchase channels, to readjust our core business to suit the needs and preferences of the customer. We also transitioned.
• Product Expansion: I led the expansion of the product portfolio and took new acquisitions to market, creating a triage of product lines which included premium, mid and economic purchase options. This greatly expanded.
• Brand Awareness: I coordinated product sampling campaigns to create brand awareness and boost customer engagement, resulting in greater public understanding of our brand and a downward brand extension (from luxury to.
• New Partnerships: In one year, I established major partnerships with market leaders (NAPA, Pep Boys, Nisshinbo, Bosch, Nikomoto) via cold calls and attending networking events regionally (Latin Autopart Expo, Panama).

Amsterdam, North Holland, NL

• We work with local and global customers in Marketing, Consumer Goods, and Labelling to make their Artwork Process bulletproof.
• Lead generation: I sourced customers from new markets previously not explored by the company and actively maintained a pipeline of 200 leads. Techniques used: email marketing (average 35% open rate and 15% click rate).
• Lead qualification: I was able to quickly verify and align product features to customer needs. Techniques used: lead scoring resulting in time optimization, cold calling (average 40 calls per day, 30% engagement).
• Product demos: I personalized customer webinars to tailor the software to the client adding significant perceived value (15-20 demos per month); I consulted clients on the product features that were most relevant and.
• Identifying new markets: I researched new customer and product bases and penetrated new markets (in diverse regions: South America, Spain, United States, England and Asia-Pacific); I personally sought out and built.
• Product launches: I designed integrated marketing strategies (social media and email) and ran campaigns for new and modified Twona products to existing clients (new departments) and previously qualified leads with less.

Rialto, CA, US

• This consultancy project aimed to examine the major motives that have a positive effect on consumer’s attitudes toward classic cars. Indeed, the objectives were to help collector-car companies to improve traditional.
• Market Research: I designed a research strategy to determine the intrinsic and extrinsic customer motivations resulting in purchasing. Via the campaign, we gained new insights into our customer base and we were able.
• Sponsorship: Based on new market insights, I learned that customers would feel more closely aligned with our brand if we were active in the industry and supported local events. We launched a sponsorship program in.
• Marketing campaigns: Given the age bracket of our customer base, we realized that email marketing was the most effective. I designed and executed several email campaigns, resulting in engagement with new investors and.
• Networking: I represented the company at auctions and high-profile events (Formula 1 races). During my time with the company, we became known as one of the top suppliers in the UK.
• Budget management: I worked together with the CEO to determine the expenditure of the annual marketing budget (£250,000).

Newport Beach, CA, US

• Smart Circle provides sales and marketing strategies for both business model B2B and B2C Fortune 500 companies, nationally recognized brands and regional and local businesses.
• Managerial: I managed a team of 10 people where I developed sales scripts and mentored the team in sales techniques (B2B and B2C) for Fortune 500 companies, nationally recognized brands, and regional and local businesses
• Direct Marketing: I designed sampling campaigns for new products for the health and automobile industries, resulting in greater awareness of customer desires and an overall better product after adjustments based on.
• Partnerships: I worked with major partners (Walmart, Dolphin Mall USA, Sam’s Club USA) to boost customer interest in products and increase store traffic.
• Promotional campaigns: I led in-store promotional campaigns resulting in increased brand awareness and strengthening the partnership with the major retails Achieved U.S salesman of the month for the creation and.

Hannibal, MO, US

• Organized Sporting Events (Soccer, Baseball, and Volleyball)
• Communicated and delegate workers’ responsibilities
• Directed, optimized and coordinated a full order cycle
• Resolved any arising problems or complaints
• Setting, communicating and maintaining timelines and priorities on every project
• Ensured health, safety and insurance regulations are followed

• Team Member in formulating a plan of expansion for a new product
• Created a new system to help identify a new target market
• Analyzed the current marketing plan used by the company and sought ways of new opportunities for additional sales

Master’S Degree, Advertising And Marketing

Bachelor’S Degree, Business Administration And Management, General

Bachelor’S Degree, Business Administration And Management, General

Associate'S Degree, Industrial Engineering