Caroline Leal-Purchase Email & Phone Number

Ottawa, On, Ca

- Led content strategy for multi-million dollar humanitarian projects, ensuring alignment with donor objectives and advocacy efforts.- Created multimedia assets (video, photography, blogs, audio essays) to amplify global campaigns on women's rights, sexual health, and humanitarian crises.- Directed the growth of Oxfam Canada’s Instagram platform in 2023-2024, with a focus on Gaza advocacy- Produced ethical, narrative-driven content on Gaza, shifting the organization’s messaging from traditional aid appeals to political action, calling for an end to arms sales and addressing root causes of the conflict.- Managed production of thematic brand videos, achieving 1.7 million views across platforms and contributing to global fundraising efforts.- International storytelling missions include documenting the Rohingya refugee crisis in Bangladesh, the impacts of military occupation in the West Bank and the effects of conflict on women and girls in South Sudan

Ottawa, Canada Area

- Create multimedia assets including video, photography, blogs, and immersive audio essays for digital and social media platforms.- Oversee branding and content creation, ensuring alignment with Oxfam's Ethical Content Guidelines.Provide social media content support to staff and partners, enabling user-generated content from fieldwork.- Collaborate with cross-functional teams to produce marketing and fundraising materials, such as print and digital annual reports.

Developed and executed digital content strategies and assets (video, photography, video editing, social media marketing). Clients include - IOM (International Organization for Migration)- The Canadian Tourism Commission- The Illinois Tourism Board - Flight Centre

Ottawa, Ontario, Canada

Short term freelance work developing video products (scripting, editing, animation) for the Canadian Orientation Abroad programme.

Monthly contributor to Travel column for Le Droit, a Canadian daily newspaper, published in Ottawa, Ontario.

Ottawa, Canada Area

- Led content production for TFO 24.7, a web-TV platform focused on French-Canadian cultural and social issues.- Supervised segment producers, managed editorial decisions, and approved all scripts and pitches to align with the channel’s socio-political voice.- Directed early-stage roles as Senior Director and On-Camera Correspondent, leading cross-platform content creation.

- Research, planning and scripting of human-interest TV segments - On-location and in-studio directing, interviewing - Video editing - Working with internal and external creatives to produce content assets- Paid and organic digital broadcasting strategy with social media teams

Ottawa, Canada Area

- Researched and directed segments of multi-episode documentary series for national television broadcast. - Developed and executed social media strategies for television programs (human-interest, youth programming). - Previous tasks included: researching and seeking potential characters and experts, pre-interviews, operating the 2nd camera and developing web content.

Ottawa, Canada Area

Management of social media channels for television program 'Ruby'

FREELANCE WRITING Past clients include : • Flight Centre Canada• Trivago • Round The World Experts BLOGGINGTravel website launched in December 2011 focusing on travel tips and stories for budget backpackers. With readers mainly from the US, UK and Canada. Average of 20 000 pageviews a month. Partnerships include : • Illinois Tourism Board • Ottawa Tourism Board • Arctic Adventures (Iceland)

Toronto, Canada Area

Mégallô was an educational TV program for pre-teens. Tasks included co-hosting live program twice aweek, writing weekly blog, writing and researching features, pitching, developing and writing comedy skit series.

Ontario, Canada

The Fédération de la Jeunesse Franco-ontarienne is a non-profit organization which guidesyoung community leaders. A former youth participant myself, I joined the staff to develop andfacilitate various workshops across the province, namely focusing on community development and young women’s self-esteem and empowerment.

Ottawa, Canada Area

✔️ Researched, scripted and hosted on-air interviews for "Entracte", an arts & culture talk-show✔️ Correspondent for "Nat En Ville", researched and presented on-air segments

Istanbul, Turkey

Bachelor Of Global And International Studies, Global Media And Communications Stream With High Distinction

Particular fields of interest: visual ethnography, digital media literacy, women's role in media production

Associate'S Degree, Television Broadcasting

Bachelor Of Arts - Ba, Theatre/Theatre Arts Management

Completed 60 credits towards Honours BA in Theatre.