Efficiently lead and administer creative design projects in support of ongoing marketing and merchandising programs for McGraw-Hill Construction. Assess market position and trends, devise advertising strategy, and present to marketing directors. Create design theme and graphicsfocused on B2B and B2C online and print marketing campaigns and event marketing. Coordinate with Executive Director on selection of papers, inks, and various outside sources/purchases essential to project completion. Review all production materials on key projects and provide signature authority. Ensure compliance with and implement corporate standards. Developed brand identity, marketing & advertising for West Side Montessori School while establishing design guidelines & visual standards for all media. Provided creative vision and concept design for www.pouchmom.com, PAIRING, Joshua Halberstam, PS 75 Emily Dickinson School, KIDS UNIQUE, Expedient Real EstateResources, Spiff New York. Designed posters for marketing cultural series for Lerner Hall, Columbia University Program Board, including "Whitney Museum Dialogues," featuring Laurie Anderson and "Comedy Show at Lerner Hall," featuring Bill Bellamy. Designed packaging for gourmet food products, and worked on product marketing, to restaurants for Dairyland USA Corp., NY. Art Directed and designed interior and covers of 56 books for “Action Collections–hi-lo books” series for Scholastic, Inc.

Collaborated with the client, ACD, and other web team members on a variety of creative deliverable, which included the creative brief, competitor site analysis, user interface design, “look and feel,” and branding characteristics/requirements. Produced successful client projects based on the interactive communication objectives and storyboards Produced by the site architect. Developed, executed, and maintained design concepts throughout all phases of a project. As a Sr. Art Director mentored and identified the next level of creative leaders from within my direct reports. Provided support to Sales Executives, ACDs, Program Managers, and Project Managers by scooping new/existing projects and providing time line/project hour estimates. Worked with quality assurance staff to correct performance problems. Selected Achievements: Provided creative vision and concept design for Coach, Godiva, Echo Design, Superba, Inc., Ragú, and Wish-Bone–retail contract while meeting strict turnaround schedule. Significantly expanded online presence by leveraging talent for market trend analysis and contemporary design.

Led user-facing graphic design / content development for financial industry. Interpreted complex financial information, translating into accessible designs and content. Emphasized brand continuity across various media such as cutting-edge graphics, informational literature, and Web content. Contributed to creation of engaging and dynamic educational materials for training internal and external team members. Presented creative design strategy to various groups and fostered consensus across all stakeholders. Developed concepts for new projects and delivered initial designs and storyboards for animation in multimedia presentations. Facilitated problem solving meetings addressing scheduling, design and technical issues for print, web, and multimedia projects. Guided and supervised junior staff encouraging their creative endeavors. Clients: Thomson Financial Investor Relations, CIBC World Markets, Dow Jones & Company, Inc., FDG Associates, MetLife, MCI WorldCom, MTV, MTA, Raab Karcher, Winstar New Media Co. Inc.