Reporting directly to the Marketing Manager,Lead the product development of the new feminine franchise GINZA:- Defined the Y3 plan to relaunch the fragrance category in collaboration with the brand holder in Tokyo- Managed creative agencies to develop 360 communication campaign: competition, shootings, TV spot, assets package, digital strategy- Ensured e-retail & e-commerce execution to accelerate franchise growth online- Defined the cross-categories offer to make Shiseido a 3-axis brandLead the sustainability roadmap for the brand:- Developed a digital transparency platform to communicate on the ingredients- Coordinated prospective developments with R&D teamsLead the product development of core franchises ZEN & EVER BLOOM:- Launched RISING SUN and ZEN GOLD ELIXIR Limited editions- Developed sets and animations for key commercial periods- Monitored budget and P&L, analyzed sell-in/sell-out performances with strategic recommendationsManaged 1 people (Product Manager Assistant)

- Developed the 2019 marketing plan launches: product names and facing texts, formulas tests, pricing and input of e-store databases- Involved in the 2020 strategy elaboration: concepts & marketing-mix definition (ingredients, claims, formulas, pack, price positioning)- Market analysis, performance monitoring of face care and bath categories, competitive intelligence & consumer insights research

- Developed the 2017-2018 new products on Sebo Végétal, Pure System, Hydra Végétal & Solaire Peau Parfaite franchises- Created the first face accessories (pack, price positioning, promotion)- Designed the communication tools in French and in English (product file, communication platform, training forms)

- Built the 2017-2018 marketing plans of L'Eau d'Issey & L’Eau d’Issey Pure franchises and project manager of the 2017 Gift With Purchase collection (skincare ancillaries)- Brand Review monitoring and Sell-in/Sell-out performance tracking (NPD)- Organized the International Seminar for the markets (400 people)

Selling techniques and products trainingGreeted and advised customers, CRMInventory management, linearMerchandising