Lea Morris Email & Phone Number

Singapore

Katy, Texas, Us

• Provide optimization strategies and recommendations for organic, paid, and e-commerce teams (UX, IT, site merchants, etc.)• Responsible for site traffic and revenue forecasts to estimate projections• Expert in channel mix platforms such as Google Analytics 360 and Visual IQ (Multi-Touch Attribution)• Design, automate, and maintain custom dashboards and reports for all digital media channels • Create data models to test scenarios for efficiencies and opportunities

Katy, Texas, Us

• Managed team collaboration concerning SEM and SEO strategies• Facilitated competitive intelligence monitoring initiatives of Search Engine Results Page (SERP) for paid and organic channels• Examined data sets to identify trends, as well as provide optimization tactics• Assist in the maintenance and monitoring of keyword bids, account budget caps, impression share, quality score and other important account metrics

Houston, Tx, Us

• Designed, programed, and optimized website (Stonebond.com)• Cultivated and managed social media, print ads, digital ads, webinars, email campaigns, and CRM programs• Created all digital and print creatives

Broomfield, Co, Us

• Increased monthly search traffic (Checkersindustrial.com) and web conversions from 3% to 30% through marketing mix modeling• Cultivated lead nurturing automation program that included workflow and trigger rules• Established paid ads with Google Adwords and referral sites• Designed and composed creative brochures, business cards, brand logo designs, flyers, post cards, press releases, product packaging, website design, and email marketing campaigns

Hoffman Estates, Il, Us

• Designed the regional website for the Houston DMA (Searshouston.com)• Transferred to Colorado to train employees on product knowledge, store operations, and sales techniques • Collaborated with Sears franchise owner and corporate operations on regional marketing plans