Founded in 2019, Nebü is the first high karat, fine jewellery brand in Africa and one of the first outside of the East. Our aim was threefold: firstly, to restore jewellery to its former glory as a store of value; secondly, to return the ancient functionality of wearability to precious metals and finally to create a brand that not only gave back investment value to its customers but invested into our earth through conservation projects and world-class sustainable practices.Nebü is a single-origin brand that has since grown in both its direct-to-consumer (D2C) and business-to-business (B2B) markets. Nebü’s commitment to ensuring that its entire production and consumption chain is made up of positive sum relationships - that every individual we deal with is left better off - has resulted in long-lasting, fruitful partnerships.

I had a very hands-on role in this position, and had the opportunity to be involved in many facets of the business under the leadership of the CEO and working closely with the Sales Director. My duties included: Strategic Leadership:- Contributed towards an overall business strategy that would lead to achieving sales targets and company objectives.- Identified opportunities for growth and extension of the brands, set goals around these opportunities.- Ensured consistent messaging across all channels, with an emphasis on digital strategies.- Implemented brand positioning and marketing initiatives as required by the brand's international team.Operational Management:- Managed day-to-day operations, including sales, marketing, distribution, and customer service.- Ensured that all departments were focused on common achievements.- Analysed systems in all departments for improved efficiency and productivity.Financial Management:- Worked together with the Sales Director to budget and set targets for different distribution centres as well as new product launches.- Analysed financial performance to make data-driven decisions that increase profitability.- Assisted with pricing strategies, stock-on-hand planning and investment planning.Team Leadership:- Led, mentored and developed a cross-functional team.- Cultivated a strong organisational culture that resonated with the brand’s values.- Ensured talent development, employee engagement, retention and training.Brand and Product Strategy:- Co-ordinated with international and regional teams to introduce product offerings as well as marketing campaigns.- Made sure that product launches and marketing initiatives were in line with consumer expectations locally.- Managed market research for understanding customer trends and preferences.Sales and Distribution:- Created plans for increasing revenue via sales activities.- Established relationships with key stakeholders (retailers and partners).

Marketing Strategy and Project Management:- Created compelling marketing strategies based on clients goals.- Implemented marketing strategies and managed all teams involved in executing the marketing plan effectively. - Identified client needs and recommended tailored services to improve their marketing efforts.- Conducted detailed keyword research which was intended to meet the objectives of their marketing, therefore assisting them with effective SEO techniques and creating content.Website and E-Commerce Management:- Coordinated e-commerce and CMS website development and management activities with regards to its functionality and user friendliness.- Technical Troubleshooting: Discovered, investigated, fixed web problems.Social Media and Digital Marketing:- Planned social media consisting of campaign creation, content scheduling or performance tracking on various platforms.- Managed digital marketing campaigns from beginning to end so as to stir up interest or action using diverse channels.Graphic Design and Content Creation:- Assisted and provided creative direction in the creation of graphics used in various marketing campaigns.Content Development: Wrote and designed new content for both the company’s marketing as well as for various client projects.Administrative and Financial Management:- Invoicing and Financial Tracking: Responsible for invoicing all monthly services to customers and tracking the receipts to guarantee that financial reporting was accurate.