Leana Guzman Email & Phone Number

New York, New York, Us

NY Knicks, NY Rangers

Newark, Nj, Us

• Supported 3x Exec. Producers of Audiobook/Podcasts (Scripted + Non-Scripted) post-sale to launch stage, developing quality standards for content/marketing assets and ensuring titles were pacing on time• Maintained ongoing asset management system, logging weekly projects coming down the pipeline from Salesforce to Airtable while updating program changes and prioritizing high volume of concurrent tasks• Facilitated onboarding of 3P vendors, freelance designers and VO talent; acquiring talent schedules, negotiating budgets, creating contract agreements, and responding to client concerns and questions• Collaborated with stakeholder teams and producers to review, organize and deliver suite of assets (audio, copy, promotional materials, artwork, table of contents, metadata, budget, localization assets, etc.) to Producers/internal teams and communicated ongoing changes• Expert project management across various CMS’s with sharp organizational, managerial skills, and proven ability to handle multiple projects whilst delivering results

New York City, Ny, Us

• Alongside VP Head of Video, responded to Marketing RFP’s by pitching, planning and developing $200K-$3M custom multi-platform content programs for TODAY Show and CNBC clients • Managed the execution of sold linear/digital partnerships across NBC’s Brand Studio’s, overseeing the post-sale process including: participating in internal and external kick-off/ongoing status updates, pitching and presenting recap decks with evergreen opportunities and potentially new A/B testing initiatives• Owned pre-production process; creating the production schedule over 10-12 week period, casting/sourcing celebrity talent, providing call-sheets, planning shoot day including maintaining and updating SOP’s/ templates (call sheets, schedules, production reports, etc).• Regularly updated Monday.com timeline with budget allocation, campaign briefs, video links, graphics, mock assets, etc, while communicating upcoming deadlines to internal team and clients• Worked cross-functionally with editorial, social, creative partnerships, sales, and external partners to ensure production capabilities were scaling efficiently with the team needs.

• Assisting Producer with directing flow of production via meeting prep/brainstorms, note taking, creating/sending crew call sheets, coordinating set logistics, booking talent, talent paperwork, etc• Editing; cutting video, audio and graphics for docu-films, podcasts, social media video and commercials • Writing engaging script teasers, headlines and copy in presentation decks, for Exec. Producer to reflect brand voice in film narratives as well as organizing script submissions• Using MovieMagic to organize budgets for up to $3Million Films, Commercials, Brand Campaigns• Provided daily support including booking travel, scheduling, invoicing, answering phone, etcTAVIA CO & OTHERS: • Negotiated up to $50K/mo client contract deals pertaining to; influencer campaigns, paid and non-paid social campaigns, magazines/blogs, podcasts, workshops, remote events and more• Onboarding new business clients/influencers after sale, communicating details and scheduling launches, in addition to monitoring campaign completion across social platforms• Utilized compelling copywriting skills to create engaging+clickable copy for paid campaigns; banner ads, video ads, email marketing, sales funnels, IG, FB, podcasts, etc• Managed and scheduled content calendar for clients 30-days in advance across various platforms & mastered other internal systems for content distribution; Asana+Hubspot.• Managed e-commerce (Shopify) accounts, edited Wordpress, Squarespace and Show.it websites• Created, edited and published social media graphics, freebies (such as e-books) including video content for digital distribution, often on tight timelines• Daily IG/FB growth hacking+engagement to acquire and increase follower count in addition to responding to customer queries in a timely fashion • Creating, scheduling and deploying e-blasts and acquiring new email subscribers through social+website• Identifying new opportunities for growth and audience engagement on owned and operated platforms

Charlotte, Nc, Us

• Developed cross-channel branding strategy for multiple Fortune 500 companies and SMB’s, designed to raise brand awareness, drive consumer engagement and exponential revenue growth • Executed all digital tactics and monitored performance of organic and paid search/social campaigns, sponsored content, video, email marketing, etc on a daily basis focusing on deep-dive analysis of user data to measure ROI and determine growth opportunities• Managed expectations of client goals with customized strategies to increase their Google Quality Score and website traffic through effective keyword research and best practice updates• Identified actionable optimization recommendations to confirm deliverables adhered to brand standards and strategic goals after monthly report analysis • Presented bi-weekly/monthly GA reports based on client KPI’s and goals to upsell and close higher dollar campaigns.•Direct point-of-contact with client pre and post-sale to establish campaign goals and creative strategy

Miami, Florida, Us

• Responsible for entering TV/Digital IO’s, assisting with revisions, checking inventory availability; program changes, and offering alternative make goods to buyers and clients• Point person for communicating commercial air times, coordinating ad copy, creating traffic instructions and responding promptly to incoming requests• Pre and Post-Sale responsibilities including daily follow-ups with internal/external customers to monitor campaign delivery, assisting Account Executives with ADU’s posting; ensuring full revenue recognition and client objectives success as well as tracking usage trends to prepares sales reports• Regular follow-up with agencies on invoice discrepancies and collections; general admin tasks

New York, Ny, Us

•Created digital proposals/client decks/wrap-up reports for all RFP’s, assisted in proposal writing•Pre and Post-sales responsibilities such as updating wrap-up reports/KPI’s; gathering assets data•Used SnagitEditor to grab ad screenshots, created custom mocks; plus admin duties•Social media tracking across competitive sets complimented by marketing media research, pitched social amplify opportunities, participated in brainstorms, conference calls, research analytics, and assisted in gallery builds etc.

Philadelphia, Pa, Us

•Facilitated the execution of live remote broadcasts helping promo team coordinate promotions events and engaged face-to-face with clients while successfully managing audience development•Supported sales/marketing managers with various administrative tasks; calls, deliveries, etc•Maintained client database, media research/analytics and monitored social media for events.

Mendon, Ma, Us

• Writing compelling online content and blogs for different clients to improve SEO, online presence, and stimulate buzz for products and services.• Helped edit/proofread/publish online content while raising brand awareness• Created client profiles through multi-media platforms using videos, images; multiple daily FB/Twitter posts, community management, etc.

• Used graphic design programs (Quark/Photoshop) to create layouts for all online sports media guides online recruiting efforts and performed administrative tasks for Sports Marketing Manager• Helped coordinate, schedule banquet events, stream/edit live videos to the Catawba website and make regular website updates by editing online content, blog, images, etc.

•Sent out press releases and e-blasts to promote client’s shows; products; businesses. Responsible for box office/foh for all cabaret shows. Maintained relationship database, used various social media networks to gain followers; engaged in community events; found new listing sites; called magazines, publishers, venues, etc to market.