Level 3 Personal Trainer

Marketing, Medical and healthcare operational marketing for the start up for the following clinics: upmarket aesthetics clinic, 7 comprehensive clinics and one high end brand clinic.This includes but are not limited to website content and online / social media marketing, event and conference planning and executing, patient education/ planning / writing.Brand development, working alongside the digital marketing team planning and executing of digital campaigns (SMS, email, google AdWords, social media and CRM management) Content writing support (advertising campaigns online and print) and formal communication to internal and external stake holders.Building agency and customer relations.Managed internal web-based demand generation campaigns by collaborating with internal and external channels to drive brand consistency and best practices.Leveraged industry trends and competitive analyses to improve customer relationship-building.Conducted market research to rationalise category and segment opportunities.

In-charge of the CBD (Community Based Doctor) program, target for 40 new doctors in 6 months for the new hospital in Dubai Hills was set and achieved. Event management and stakeholder support for new business. School clinic contract management and acquisition, once contract is in place we provided support via events and marketing support to the school. Supported the management when the marketing department required a team leader for 2 months, where I was in-charge of the opening event for the hospital which included high profile dignitaries. Setting up the website and assisting in a full scale event at Marketing Outside the Box.

Medical and healthcare strategic marketing, website content and online marketing, event and conference planning and executing, patient education and public relations communications services. Quarterly newsletter and formal communication to internal and external stake holders. In charge of client relations services, hospital interactions with current and future customers and PR campaigns. Face to face interaction with customers handling of queries, assisting VIP customers and liaising with other departments for health days and special events pertaining to patients. Customer satisfaction surveys (collation and feedback) and Mediclinic brand driver / custodian.

EHL Management Services is the healthcare management company of the Emirates Healthcare Group - a joint venture between the South African private hospital group Mediclinic International, the Dubai-based Varkey Group and General Electric (GE) Healthcare. Mediclinic International manages 52 hospitals

To contribute to developing PR strategies and actions in line with the brands’ marketing plans, that maximize brands’ exposure and contribute to building the brand identity, enabling the furthering its marketing objectives. (Luxury Brand Portfolio: Gucci, Armani Group, Bottega Veneta, Balenciaga, Alberta Ferretti, Catherine Malandrino, Dolce & Gabbana, Emilio Pucci, Coach, Giuseppe Zanotti, Jean Paul Gaultier, Jimmy Choo, Loro Piana, Matthew Williamson, Moschino Sergio Rossi, Stella McCartney, Ounass, Thomas Pink and Yves Saint Laurent, Mamas & Papas and Bloomingdale’s)

Public RelationsMarketingPress ReleasingMedia LiaisonInternal & Externals Communications Market Segmentation Event ManagementDesk top Publishing; Newsletter, adverts and brochuresPresentationsBrand Development and Management Finance and AdministrationCorporate Social Development