Leandro Saraiva Email and Phone Number

Responsible for setting up and leading the Revenue Management capabilities of Canada Zone

Responsible for designing and kick-off the new revenue management centralized function for Middle East & North Africa region. Partner with our Business units to create strategies and processes for the optimal balance of revenue, volume, share and profitability.

Reporting to Commercial Vice-President. Responsible to structure the Revenue Management area – Annual net rev of $10B. Project leader to implement a Pricing System and a Trade Spend Management and Optimizer tool.

Reporting to On Trade Director. Responsible to lead Trade spend budget = $500MM/year. PMO of On Trade projects.

Leading a team of 160 people, responsible for the financial results of the unit, sales volume and market share. Developing people for leadership positions and performing projects focused on the price to consumer.

Focus on strategic planning - 1 year / 3 years Planning and presentations of managerial performance / results for the Sales VP and the BU Head.

Planned and managed national pricing strategy for beer, being responsible for a top line of ~R$1billion/month, as well as delivering double-digit growth during this period
. Developed corporate price elasticity projects and studies, as well as conjoint analysis in order to identify revenue maximization opportunities in the market
. Worked together with global team in specific projects to optimize trade promotions management, as well as new sales technology tools to manage budget/pricing in Key Accounts.

Managed the top line of 5 states at Northeast region (SE / AL / PE / PB / RN), focused on revenues growth through price optimization of both Beer and Soft Drinks
. Planned and implemented price policies and strategies, directed to both price to retailer and price to consumer. Controlled price actions at the market through disciplined analytics, guaranteeing profitability and delivering market share gains. Focus on regional strategic planning: implementation of national strategies to local realities. Presentations of managerial performance / results Sales Regional Director and for the Sales VP.

Led a 35 salespeople direct team, responsible for sales in the cities of Vitória, Serra e Cariacica. Reached the first place in the Sales Excellence Program that translates the performance of the business unit means and results.

Support in managing the top line of 2 states at Southeast region (Minas Gerais e Espírito Santo), focused on revenues growth through price optimization of both Beer and Soft Drinks
- Planned and implemented price policies and strategies, directed to both price to retailer and price to consumer. Controlled price actions at the market through disciplined analytics, guaranteeing profitability and delivering market share gains.

Managed AmBev's sales and distribution processes on a third party distributors with ~R$100 MM revenue/year. Negotiated and executed pricing strategies and tatics at all segments of clients (on trade / off trade). Developed and implemented trade marketing strategies at the POC, such as relationship programs, brandbuilding and other investments
.