Develop and monitor the brand's presence on different digital channels and platforms, in accordance with the company's strategy.Create the best and most effective digital action plan, aligned with the marketing and communication strategy, in order to maximize synergies.Manage the group's websites, landing pages and e-commerce, using WordPress, Prestashop and Google Merchant Center.Analyze and manage performance KPIs, ROI and Brand Awareness, at a digital level, using… Show more Develop and monitor the brand's presence on different digital channels and platforms, in accordance with the company's strategy.Create the best and most effective digital action plan, aligned with the marketing and communication strategy, in order to maximize synergies.Manage the group's websites, landing pages and e-commerce, using WordPress, Prestashop and Google Merchant Center.Analyze and manage performance KPIs, ROI and Brand Awareness, at a digital level, using Google Analytics, Google Tag Manager, Google Search Console, Hotjar and more.Work in partnership with the marketing manager to ensure strategic alignment of the brand and business.Monitor market trends, trying to always be up to date with best practices.Manage campaigns on Google Ads, Meta Business and programmatic advertising. Show less

Implementation of digital marketing strategies for lead capture, Brand Awareness and conversion in Meta Ads, LinkedIn Ads and Google Ads for clients in Brazil, Ecuador, Spain, Mexico and Portugal.Integration, implementation and configuration of RD Station Marketing, RD Station CRM and RD Station Conversas, in addition to the creation of sales funnels, dynamic forms, lead segmentation and automation flows.Creation and configuration of chatbots in RD Station Conversas and Blip… Show more Implementation of digital marketing strategies for lead capture, Brand Awareness and conversion in Meta Ads, LinkedIn Ads and Google Ads for clients in Brazil, Ecuador, Spain, Mexico and Portugal.Integration, implementation and configuration of RD Station Marketing, RD Station CRM and RD Station Conversas, in addition to the creation of sales funnels, dynamic forms, lead segmentation and automation flows.Creation and configuration of chatbots in RD Station Conversas and Blip, integrated with RD Station CRM.Development of corporate websites and Landing Pages in WordPress and e-commerce in WooCommerce, for B2B and B2C markets.Creation, writing and publishing of content on Social Networks and Newsletters for clients in Brazil, Ecuador, Spain, Mexico and Portugal. Show less

Subjects: General Advertising, Advertising Campaigns, Graphic Representation, Consumer Behavior, Web Multimedia and Graphic Composition, Digital Animation, 3D Multimedia and Virtual Reality, Illustration and Image Workshop and Digital Communication.Careers: Advertising, Marketing, Journalism, International Business and Organizational Communication.

Presentation development in 2D animation format in Adobe After Effects for Continental Tires Ecuador.Management of the digital campaign "Da Dignidad" of the Ministry of Economic and Social Inclusion of Ecuador.Control and monitoring of the budget invested in Google and Facebook for the digital campaign "Da Dignidad" of the Ministry of Economic and Social Inclusion of Ecuador.Development of eCommerce and corporate websites for national and international… Show more Presentation development in 2D animation format in Adobe After Effects for Continental Tires Ecuador.Management of the digital campaign "Da Dignidad" of the Ministry of Economic and Social Inclusion of Ecuador.Control and monitoring of the budget invested in Google and Facebook for the digital campaign "Da Dignidad" of the Ministry of Economic and Social Inclusion of Ecuador.Development of eCommerce and corporate websites for national and international companies.Portfolio: www.flip.ec / www.behance.net/leandroalamino Show less

Development of Café Bonini Andalucía e-Commerce, a company that sells coffee capsules compatible with Dolce Gusto®, Nespresso®, Lavazza®, Senseo®, ESE 44mm® coffee machines and products for vending machines.Advanced SEO configuration, with integrations in Google Tag Manager, GA4, Google Search Console, Google Shopping, Google My Business, Waze, Foursquare, Facebook pixel, among others.Management of the digital community on Facebook and Instagram, with weekly posts and follow-up… Show more Development of Café Bonini Andalucía e-Commerce, a company that sells coffee capsules compatible with Dolce Gusto®, Nespresso®, Lavazza®, Senseo®, ESE 44mm® coffee machines and products for vending machines.Advanced SEO configuration, with integrations in Google Tag Manager, GA4, Google Search Console, Google Shopping, Google My Business, Waze, Foursquare, Facebook pixel, among others.Management of the digital community on Facebook and Instagram, with weekly posts and follow-up on user queries on WhatsApp Business and Facebook Messenger.Logistics management and mass mailing through MailChimp, to track orders and manage post sales.Development of online strategies in SEO and SEM with guidelines on Facebook, Instagram and Google Adwords with extension to Google Display. Show less

Development of My Koffee Kap e-Commerce, a company that markets coffee capsules compatible with Nespresso machines.Management of the virtual community on Facebook, Twitter and Instagram with daily posts and responses to user concerns.Development of online strategies for SEO and SEM with guidelines on Facebook and Google Adwords with extension to Google Display.Finalist of the eCommerce Awards Spain 2017 in the category "Best Crossborder Webshop", competing with big… Show more Development of My Koffee Kap e-Commerce, a company that markets coffee capsules compatible with Nespresso machines.Management of the virtual community on Facebook, Twitter and Instagram with daily posts and responses to user concerns.Development of online strategies for SEO and SEM with guidelines on Facebook and Google Adwords with extension to Google Display.Finalist of the eCommerce Awards Spain 2017 in the category "Best Crossborder Webshop", competing with big brands such as BigBuy, Hawkers, Mam and Just Fab. Show less

Creation and development of the new “Como en TV” e-Commerce, one of the star brands of the company.Responsible for the increase of 1,293% (one thousand, two hundred and ninety-three percent) of the ROI in social networks (Facebook, Twitter, Instagram and YouTube) and in eCommerce of 10,605% (ten thousand, six hundred and five percent).Finalist of the eCommerce Awards Ecuador 2016 in the Retail category, competing with big brands such as Movistar, Sony, Comandato and… Show more Creation and development of the new “Como en TV” e-Commerce, one of the star brands of the company.Responsible for the increase of 1,293% (one thousand, two hundred and ninety-three percent) of the ROI in social networks (Facebook, Twitter, Instagram and YouTube) and in eCommerce of 10,605% (ten thousand, six hundred and five percent).Finalist of the eCommerce Awards Ecuador 2016 in the Retail category, competing with big brands such as Movistar, Sony, Comandato and Fybeca.Development of online strategies for SEO and SEM with guidelines on Facebook and Google Adwords with extension to Google Display.Responsible for the increase in online sales through the new design and implementation of the "Como en TV" e-Commerce.Management of the virtual community on Facebook, Twitter and Instagram with daily posts and responses to user concerns.Development of the new design of the catalog for direct sales of the company. Show less

Management and administration of the official Facebook and Instagram accounts of The North Face, Nine West and Steve Madden. Coordination of digital campaigns with the Venezuela and Colombia team for each brand. Management of the registration of the stores in Google Maps of the 9 stores in the cities of Quito, Cumbayá and Guayaquil. Generation of reports and statistics of the results obtained in the publications on Facebook for the three brands. Image and video… Show more Management and administration of the official Facebook and Instagram accounts of The North Face, Nine West and Steve Madden. Coordination of digital campaigns with the Venezuela and Colombia team for each brand. Management of the registration of the stores in Google Maps of the 9 stores in the cities of Quito, Cumbayá and Guayaquil. Generation of reports and statistics of the results obtained in the publications on Facebook for the three brands. Image and video bank management of the three brands in Ecuador. Creation of weekly schedule of the publications informing the time and date with the most audience in each brand. Strategic publication to obtain greater reach and conversion in the contents. Management of photo sessions with models of each brand to update the image bank and have relevant content to publish on social networks. Creation of advertising arts for The North Face stores (triptychs, light box, flyers, magazine, etc). Show less

Responsible for the creation and development of the Marketing World Wide (“As On TV”) e-Commerce.Creation of digital campaigns for social networks.Standardization of guidelines for the promotion of “Como En TV” products on Facebook.

Community Manager of the Monitoring Project in Social Networks of the Prefeitura de São Paulo (Brazil) where he fulfilled the functions:Creation of digital communication material for activation campaigns.Creation of the design and maintenance of the blog "SP de Verdade" in test version.Optimization of tools for the generation of reports to the client.Support to the Brazilian team on requests for the generation of reports.Categorization of sentiment in the publications… Show more Community Manager of the Monitoring Project in Social Networks of the Prefeitura de São Paulo (Brazil) where he fulfilled the functions:Creation of digital communication material for activation campaigns.Creation of the design and maintenance of the blog "SP de Verdade" in test version.Optimization of tools for the generation of reports to the client.Support to the Brazilian team on requests for the generation of reports.Categorization of sentiment in the publications captured in the monitoring.Generation of graphs to add said information to the report.Responsible for the production of graphic and audiovisual material for company presentations and communication proposals to prospective clients in different countries.Management of government and international contracts.Translation of official documents to carry out corporate proposals in other countries.Analytical review in prospective clients to present failures and possible errors in the visual communication and online communication of the company.Presentation of communication proposals with critical and technical analysis of the websites and social networks of prospective clients. Show less

Responsible for the design and programming team for the redesign project of the government websites of the Republic of Ecuador (www.presidencia.gob.ec and more than 103 institutions).Government contract management.Management and production of all the technical documentation of the project (Monthly deliverables with the description of the activities).Creation of wireframes, layouts and usability tests on government websites.Definition of standards of the Manual of… Show more Responsible for the design and programming team for the redesign project of the government websites of the Republic of Ecuador (www.presidencia.gob.ec and more than 103 institutions).Government contract management.Management and production of all the technical documentation of the project (Monthly deliverables with the description of the activities).Creation of wireframes, layouts and usability tests on government websites.Definition of standards of the Manual of Use of government websites applied to all public institutions of the Republic of Ecuador. Show less

Subjects: Non-linear video editing, Advertising writing, Advertising art and creation, Computer graphics, Communication psychology, Photography, Multimedia creation and production, Special effects and techniques, Graphic production and RTV advertising production.Careers: Radio and TV, Journalism, Advertising and Propaganda and Design.Lattes Curriculum: bit.ly/leandro_alamino

Responsible for the creation and standardization of the visual communication of the University Center.Development of online and offline campaigns and mockups.Implementation of viral marketing strategies and new creative lines in the Communication Department.Management of audiovisual campaigns, non-linear editions of teasers and creation of institutional 2D animation.