Global Head of Brand UX Design at Stellantis, leading a global team spread accross 6 countries and overseeing User Experience Design for all Stellantis brands (Alfa-Romeo, Chrysler, Citroen, Dodge, DS, Fiat / Abarth, Jeep, Lancia, Maserati, Opel/Vauxhall, Peugeot, RAM).

Chief UX designer for Stellantis LATAM, one of the top 5 global mobility companies, leading a multidisciplinary team of User Experience Designers, User Interface Designers, UX researchers and engineers, project managers and motion designers focused on creating present and future mobility solutions on a local and global scale. Fully responsible for all in-vehicle interfaces as well as for multiple off-board solutions (apps, retail, sound, voice, among others). Working on digital and physical experiences with a human-centered and user-centered mindset. Constantly working to create a high-performance, strong, collaborative and happy team.

Chief UX designer for FCA LATAM, leading a multidisciplinary team of User Experience Designers, User Interface Designers, UX researchers and engineers, project managers and motion designers focused on creating present and future mobility solutions on a local and global scale. Fully responsible for all in-vehicle interfaces as well as for multiple off-board solutions (apps, retail, sound, voice, among others). Working on digital and physical experiences with a human-centered and user-centered mindset. Constantly working to create a high-performance, strong, collaborative and happy team.

Head of strategy, responsible for managing a team of professionals engaged in creating tailored marketing solutions for clients such as CNHi LATAM (Fiat Group), Petrobras, BS2/Bonsucesso Bank, Citi and Fundação Renova focused on reaching strategic, business and creative excellence. Competencies span various areas, including strategy, research, digital platforms, UX/UI, advertising, branding, performance marketing, B.I, digital analytics and content.Current attributions include:- Responsibility for the marketing strategy & planning for our clients in short and long term.- Fully leading the planning team and coordinating interaction with areas of the company. - Coordinating and winning pitches for clients in national and latam scenarios.- Development of strategies and frameworks for digital products and services.- Strategic planning for Data-driven comms, ATL, Digital/Social, corporate communication and branding initiatives.- Creative planning for campaigns and digital assets.PETROBRAS - Digital brand redesign, management of digital brand presence:- Directing the complete redesign of visual identity for social and digital assets of PETROBRAS brand.- Strategy development for social media presence for both B2B and B2C audiences in various platforms.- Crisis management: developing and operating strategies for scenarios of communications crisis.- Business intelligence: creation of KPIs and brand measurement standards (Positive Impact) for digital presence and creating alignment of KPIs with other areas of PETROBRAS (PR, BTL, Sponsorship, Strategic communications, etc).

Official host and organizer at the CreativeMornings/Belo Horizonte talks. CreativeMornings is a breakfast lecture series for creative types that are headquartered in NY and organized in over 140 cities around the world.- Creation, production and fundraising for the event from moment zero.- Among our speakers were C-Level professionals from both large corporations and startups (CUBOCC, MANDALAH, Fiat, BBDO, Instituto E/Osklen, Talent Adv., PontoMobi, SambaTech, EstanteVirtual, etc).- Over 30 monthly editions organised with both national and international speakers.- 100 attendees per edition on average.- Average of extra 120 attendees on waitlist in every edition.- Average time of tickets going sold out: 3 minutes (one of the top records among world organisers).- Sponsors include: UBER, Fiat, Gerdau, Sebrae, Mailchimp, Adobe, Governo de Minas, as well as others.

Head of the Planning area, responsible for leading the team in the agency as well as directly managing different accounts such as LafargeHolcim, Inhotim, Vallourec and BRMalls among others.INHOTIM - Integrated communications and Digital Transformation - selected results:- Development of digital ecosystem (new website, social platforms, online media, SEO / SEM) promoted 30% growth in number of visitors to Inhotim in 2 years, +100% growth in 4 years, reflecting directly in the Museum's revenue.- Inhotim was selected as one of the top 2 museums in Brazil, putting it side by side with institutions such as The Metropolitan/NY, London National Gallery and Louvre and promoting collateral growth in number of monthly visitors.- Brand development for the museum shop created new revenue streams for the institution.LAFARGEHOLCIM - New Brand Launch and campaign - selected results:- Launch of new cement brand with integrated campaign positioned the product as the 1st result for most google searches through SEO/SERP/SEM strategies.- Digital based promotional campaign registered over 210.000 participants in 1 month.- Record of sell-in/sell-out in retail cement (234.000 tons) among all brands during Brazil's worst economic crisis.- Campaign strengthened the brand, avoiding price reduction both for B2B and B2C customers due to lack of brand awareness.BRMALLS - Product Launch- Directly responsible for creating and overseeing campaigns for new malls in the south/southeast regions of Brazil. Developing strategies for both B2C and B2B clients and major retailers.

Account Planner at Domínio Público Comunicação, working on a range of different accounts, many of them within Fiat Group's portfolio in LatAm such as Iveco, CNH (Case and New Holland construction and agriculture) and FPT Fiat Powertrain as well as with Chrysler through the RAM Trucks account.

Multidisciplinary design assistant, on and offline

Short internship in the design department.

My work with the "Instabili Vaganti" acting company consisted in photographic and video experiments, it also included the development of post-production skills with a range of different softwares. During the internship I have worked with high-skilled professionals from both areas (video and photo).

Worked as Subchef in the restaurant of the Bologna Museum of Modern Art.