Business Opportunity Identification: Seek and pursue new business opportunities for each region.Strategic Planning: Develop strategic plans to achieve the company’s growth objectives.Relationship Management: Maintain and strengthen relationships with current and potential clients & partners.Internal Collaboration: Work closely with other teams within the organization, such as marketing and operations.Revenue Generation: Generate new revenue for the company.Market Research: Conduct market research to identify new opportunities and trends.

Build client relationships, solving their problems.Prospect, develop, and close business while focusing on client´s requirements.Forecasting of sales pipeline status and plan to achieve target, as well as upside and downside risks to achieving targets.Drive alignment between sales and core cross-functional teams including Marketing, Product Strategy, Sales Operations, Research and Trading.Build an Omnichannel communication strategy aiming to hit shoppers and convert.Stakeholder management leading remote teams.

Planning and execution of action plans meeting business goals.Working out of cross-functional teams.Financial analysis, pricing, P&L of the business.Customer Marketing, maximizing the client commercial relationship, promoting retention, loyalty, and participation, getting growth.Initiating and building positive relationships to secure long-term contracts.

Standardize and escalate of commercial process, improving Sales Closing.Brand building and promotion to the entire network of franchisees.Viral activity & content setting-up.Enhance customer prospectingImprove on training material for commercial force.Strengthen participation in international fairs.Development and delivery of the overall go-to-market plan for services/products including positioning, PR, launches, and events.

Setting-up of Mktg department and support in each country.Regional brand guidance. Developing, implementing and controlling marketing plans and category management by market.Product portfolio management and its adjustments by market.Develop launch schedules, advertising, direct and indirect marketing campaigns, promotions, sales tools and event marketing.Expert in competitive market analysis and qualitative and quantitative research.Positioning and price policy management.Development of the annual and quarterly sales budget.Training of sales teams and merchandisers.

Renewal of brand and institutional image.Planning and execution of Communication Plan, retail activities, and fairs.Product portfolio management. Coordinating the multi-departmental work team, for alignment and enrollment.Analysis of consumer behaviors and habits, for the launch of new products, innovation.Marketing budget management . Negotiation of agreements with associated companies and licensees.Participation in sales and production budgets.Development and implementation of pricing policies, brand and product positioning, presentation to sales force and distributors.Successful event planning and execution.

Supporting the cleansing and body beauty brands: Plusbelle, limol, Zorro, Federal.

Growth brands support to Ballantine´s, Tía María, Beefeater, Bols, Mumm.