Senior Art Director based in São Paulo :: 18 years of experience :: Check my portfolio at leandrobechara.comRECOGNITION :: Cannes Lions, One Show, Clio Awards, New York Festivals, Webby, El Ojo, Wave, Clube de Criação, Mad Stars, PHNX, Lusófonos.PUBLISHED WORK :: Forbes, The Independent, BuzzFeed, Adweek, Ad Age, Contagious Magazine.JURY EXPERIENCE :: Cannes Young Lions Uk, New York Festivals, WINA Festival, Mad Stars, PHNX, Lisbon Awards, Mobius Awards.CLIENTS :: Ford, Ab InBev, Coca-Cola, Nissan, Santander, L' Oréal, Chevrolet, Essilor.PERSONAL BELIEF: I believe in the use of creativity to instigate culture, surprise the audience and establish meaningful connections between brands and people. To find opportunities in every project and have a creative delivery, with out-of-the-ordinary solutions, that achieves performance goals.I believe it is necessary to understand how every department can work towards a common goal. To focus on the relevance of campaigns and their message, to align objectives and processes between the client, the agency and the creative department. My goal is to deliver high-end creative work in every project. And I also believe that creative campaigns are always a better solution than boring ones.