- Website optimization, SEO, and User Experience: Conducting user research, market analysis, and usability studies. Developing low-fidelity UX prototypes.- Paid media planning and execution: Strategizing and budgeting for online advertising campaigns on platforms such as Google Ads and Meta Ads.- Performance reporting and analysis: Creating comprehensive reports on ad performance and website traffic.- AI implementation and development: Integrating AI-powered features and improvements.- New project business planning: Developing business plans for new initiatives.

- Responsible for managing the publication of branded content on Globo Group's social media platforms.- Conducting ad campaigns on Google Ads, Meta Ads, and Taboola Ads.- Managing the budget for assigned client campaigns. Primarily focused on traffic, engagement, search network, and video campaigns on Facebook and YouTube Ads.- Daily monitoring of key performance indicators (KPIs) for all active campaigns and implementing continuous improvements to optimize performance.- Developing performance reports for presentation to clients by the sales team.

Responsible for strategic planning of digital marketing and social media. Management of agencies responsible for Google ADS, Facebook and Instagram ADS and support of the VTEX E-commerce Platform, analyzing sales and performance data to implement constant improvements. Creation of Landing Pages and management of lead capture actions and automation of the flow of actions through the RD Station platform.

Responsible for managing branded content publications on social media for Grupo Globo brands. Run paid campaigns on platforms such as Google Ads, Facebook Ads and Taboola. The most performed campaigns were traffic, engagement, search network and video on Facebook and YouTube Ads.

Responsible for the strategic planning of digital marketing, management of social networks and publication content for WNF and its natural cosmetics and podiatry lines. Management of Google ADS, Google Analytics, VTEX E-commerce Platform, Facebook and Instagram ADS, creation of Landing Pages and administration of lead capture actions through the RD Station platform and KPI's analysis.

- Social media planning and content creation for the Exbom and Infokit brands, including customer service.- Development of descriptive texts for packaging of all products for both brands.

- Strategic marketing planning.- Management of Facebook and Instagram Ads campaigns.- Management of social media channels and offline promotional activities.- Creation of online and offline promotional materials such as posters, flyers, business cards, Instagram and Facebook posts, and video production for social media and YouTube.

Digital Marketing Strategic Planning.Implementation and management of the Loja Integrada e-commerce platform.Management of user experience improvements focused on increasing conversion.Social media management.Lead generation management, welcome email marketing, discounts, and creation of offline materials to support the external sales team.

Responsible for strategic marketing and e-commerce planning. Execution of lead generation campaigns for the sale of various levels of beer brewing courses, welcome email marketing, discounts, abandoned cart, and creation of offline materials to support in-store sales. Direct customer service, including sales and collecting feedback on all executed actions.Management of the online store on the Tray E-Commerce platform, administering product catalog, inventory control, shipping, and free and express shipping campaigns. Creation and strategic planning of social media and offline customer loyalty actions.

Responsible for the implementation of the Dinamize Email Marketing platform. Strategic planning focused on email marketing, SMS campaigns, and lead generation. Developed training for the headquarters and over 250 franchises nationwide, reducing bad practices that were impacting the account's IP and recovering the performance of both headquarters and all franchises.

Responsible for the analysis and execution of digital marketing actions, product management through the EZ Commerce platform, blog content production, creation of email marketing pieces, banners for the website homepage, pieces for social media such as Facebook and Instagram, and KPI analysis via Google Analytics and the email marketing platform together with the commercial team and general management.