Leandro Braier's Location
Rubí, Catalonia, Spain, Spain
Leandro Braier's Contact Details
Leandro Braier work email
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Leandro Braier personal email
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About Leandro Braier
Hi! I'm a Senior Marketing Project Manager based in Barcelona, Spain.My workday is based on a purpose. What are we doing today to impact our users' lives and provide them with value? From my 13 years of experience in the Digital Industry, I've learned how to immerse myself in each project's universe to act as a human link between stakeholders and team members, between a brand and its clients, and between a company and its goals, to embrace them as my own.I started in the storytelling industry as a Content Creator for Telefonica's e-learning sites. During the rise of Facebook and Twitter's era, I worked as a Community Manager in digital marketing agencies to build social media communities for clients such as Walmart, Buenos Aires Government, and Banco Galicia. I became later a Digital Marketing Project Manager for Parex Group/Sika, Bayer & BRF partnering with Benteveo Agency, where I had the opportunity to launch awarded campaigns and innovative digital solutions to keep on connecting ideas and people with purpose. Currently, I lead digital projects for the US through Bracket agency partnered with disruptive creative agencies such as Wideye, Sabra, and Forth. Can't help but constantly optimize my toolbox by strengthening my agile mindset, integrating AI and any automated and growth-hacking tools at hand. Nowadays I'm fully engaged in latest AI development for kids through the disruptive startup NewsLittle, where integrated into a bright team, I contribute with all the value I'm capable of. Besides, I'm always looking forward to expanding my capabilities & learning from partners, users, and new experiences.
Leandro Braier Work Experience Details
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Head Of MarketingNsignRubí, Ct, Es -
Chief Of Marketing OperationsNewslittle May 2024 - PresentSpainI'm the CMO of NewsLittle, a tech startup based in Madrid dedicated to transforming the children's reading experience through innovative and customized technology. Our goal is to contribute to the emotional and educational development of children through stories starring their favorite toys and pets. For that purpose we're partnering with hospitals, institutions and professionals. We received support and perks from the EU via NextGenerationEU, Microsoft for Startups, Google for Startups, Nvidia… Show more I'm the CMO of NewsLittle, a tech startup based in Madrid dedicated to transforming the children's reading experience through innovative and customized technology. Our goal is to contribute to the emotional and educational development of children through stories starring their favorite toys and pets. For that purpose we're partnering with hospitals, institutions and professionals. We received support and perks from the EU via NextGenerationEU, Microsoft for Startups, Google for Startups, Nvidia Inception Program, ISDI, La Nave Madrid, Plan de Recuperación, Transformación y Resiliencia de España. During November 2024 we were awarded as a young social innovation startup by Comunidad de Madrid. Show less -
Digital Project Manager Sr.Bracketmedia Feb 2023 - PresentUnited StatesI lead digital projects for US clients under a Scrumban framework. A new system I introduced proved positive, saving 33% of dev hours on every project. I also worked on my team's refinement, leading to a 27.5% decrease in average bugs per page in 6 sprints. I launched 12+ sites and 2 mobile apps for energy, financial & insurance companies, advertising agencies, cinema studios & NGO's. We work for agencies and clients from various markets within the United States. My tasks include communicating… Show more I lead digital projects for US clients under a Scrumban framework. A new system I introduced proved positive, saving 33% of dev hours on every project. I also worked on my team's refinement, leading to a 27.5% decrease in average bugs per page in 6 sprints. I launched 12+ sites and 2 mobile apps for energy, financial & insurance companies, advertising agencies, cinema studios & NGO's. We work for agencies and clients from various markets within the United States. My tasks include communicating with the client (in English), internal communication, conflict resolution, comprehensive project management, delivery estimates, defining tasks, and optimizing work performance to deliver the work on schedule. I work for USA-based companies such as Signers, Lamb, Togetherwork, EUE Screen Gems, and LJB Law. Also for NGOs and worldwide organizations such as Agenda for Change, ICRW, Kessler Foundation, and Inequality.org. Show less -
Digital Marketing Manager SrSika Jan 2020 - Jan 2023I led marketing campaigns for this major construction global holding and Klaukol®, Revear®, and Sika® brands. During the pandemic, we strengthened each brand's digital audience through social media campaigns, tailor-made loyalty platforms, new products launches and branding ATL campaigns with outstanding results in terms of top-of-mind and performance in the period in which the company was launching its e-commerce strategies. We managed social and SEM campaigns and designed the new Revear's… Show more I led marketing campaigns for this major construction global holding and Klaukol®, Revear®, and Sika® brands. During the pandemic, we strengthened each brand's digital audience through social media campaigns, tailor-made loyalty platforms, new products launches and branding ATL campaigns with outstanding results in terms of top-of-mind and performance in the period in which the company was launching its e-commerce strategies. We managed social and SEM campaigns and designed the new Revear's website adopting AEM. Some video pieces as samples of our work: https://www.youtube.com/watch?v=r2Sqky0fMHkhttps://vimeo.com/1004025213https://www.instagram.com/p/CiarOI8pIJT/ Show less -
Digital Marketing Project Manager Sr.Benteveo Co.Workers Agency Jan 2014 - Jan 2023In charge of diverse teams, I planned branding & performance strategies and led 50+ campaigns for B2C and B2B clients targeting massive global and regional audiences. All under a Waterfall perspective towards stakeholders and a Kanban framework indoors.Achievements: 26% average engagement. 75 pts brand awareness peaks. 3x Growth in Annual Sales in Chile.As Project Manager I was in charge from the project's kickoff to its implementation and launch, coordinating the corresponding areas. I… Show more In charge of diverse teams, I planned branding & performance strategies and led 50+ campaigns for B2C and B2B clients targeting massive global and regional audiences. All under a Waterfall perspective towards stakeholders and a Kanban framework indoors.Achievements: 26% average engagement. 75 pts brand awareness peaks. 3x Growth in Annual Sales in Chile.As Project Manager I was in charge from the project's kickoff to its implementation and launch, coordinating the corresponding areas. I led different teams in projects for Latam & European brands, specializing in mass consumption, construction, the pharmaceutical industry, and NGOs. We provided 360 with ATL (Above the line) & BTL (Below the Line) campaigns, SEO, SEM & digital strategies, webapps, mobile apps, Saas, CRMs, loyalty platforms and branded Chat Bots programming, among other services. Along with them, I worked for Disney Company, Paty, Dánica, Sadía, Qualy, Klaukol, Revear & Ajinomoto Laboratories (AJI-NO-MOTO, Sazón, Hondashi). Show less -
Digital Marketing Project ManagerBayer Sep 2016 - Jan 2020For this multinational pharmaceutical company, I directed awareness campaigns on oncology and contraception, mystery shopping, and loyalty strategies at points of sale for Actron, I coordinated the production of content for the Bayer Conosur digital signage system and, together with the marketing area, I designed and implemented the company's social networks in Conosur for the Pharma and Agro areas. In addition, we produced a global online audiovisual branding campaign with interviews with… Show more For this multinational pharmaceutical company, I directed awareness campaigns on oncology and contraception, mystery shopping, and loyalty strategies at points of sale for Actron, I coordinated the production of content for the Bayer Conosur digital signage system and, together with the marketing area, I designed and implemented the company's social networks in Conosur for the Pharma and Agro areas. In addition, we produced a global online audiovisual branding campaign with interviews with Bayer executive stakeholders around the world. One of our awareness campaigns thrived 587 min of User Generated Content, reached more than 2 million users on Facebook, and 1.8 M on Twitter, and received an Eikon Gold Award for Social Marketing. See case study: https://vimeo.com/943969886 Show less -
Digital Marketing StrategistParexgroup Inc. Feb 2014 - Jan 2020For this multinational construction company, I started by launching its flagship product in Argentina, Klaukol Impermeable Potenciado, and then launched its social media, new website, and loyalty and incentive platforms. In 2015, we launched a tour of events throughout Argentina, with which, in addition to training our target audience, we managed to turn our buyers into our main brand evangelizers. Our digital strategy was chosen as a global benchmark for the brand, and we began to produce… Show more For this multinational construction company, I started by launching its flagship product in Argentina, Klaukol Impermeable Potenciado, and then launched its social media, new website, and loyalty and incentive platforms. In 2015, we launched a tour of events throughout Argentina, with which, in addition to training our target audience, we managed to turn our buyers into our main brand evangelizers. Our digital strategy was chosen as a global benchmark for the brand, and we began to produce campaigns globally. With innovation through synchronous and asynchronous online education, chats with AI, and virtual reality, we managed to position the brand's products in the top of mind spots in a large part of the market. See case study: https://vimeo.com/944796341 Show less -
Digital Campaign ManagerBrf Jan 2014 - Jan 2020For this global food holding company I run a series of campaigns for their brands Paty, Dánica, Qualy, and Sadia during the period 2014-2020. Featuring: 360 ATL campaigns with video ads on Prime Time TV, special interactive activations in Cinemas, BTL promos with massive engagement in beaches, malls, flashmobs, mobile apps, VR, & more. For one of them, we were honored with an Eikon award in 2018 for Best Mobile Ad Social Campaign. With a campaign in Chile, we achieved a 3x Growth in Annual… Show more For this global food holding company I run a series of campaigns for their brands Paty, Dánica, Qualy, and Sadia during the period 2014-2020. Featuring: 360 ATL campaigns with video ads on Prime Time TV, special interactive activations in Cinemas, BTL promos with massive engagement in beaches, malls, flashmobs, mobile apps, VR, & more. For one of them, we were honored with an Eikon award in 2018 for Best Mobile Ad Social Campaign. With a campaign in Chile, we achieved a 3x Growth in Annual Sales for the product launched.Here is a reel with a compilation of the work and some spots:https://vimeo.com/944813403https://vimeo.com/943979117https://vimeo.com/950867255https://vimeo.com/950868165 Show less -
Analyst And Editor In Political Discourse And Public OpinionTrespuntozero Feb 2018 - Sep 2018Buenos Aires Y AlrededoresWithin this public opinion consultancy, I participated in discourse analysis and political strategy teams, writing presentations, essays and columns on the subject. -
Senior Community ManagerNextperience Jun 2011 - Jan 2014Malabia 1720I developed and managed Social Media strategies for different company accounts. This included: Development of strategies in social networks, follow-up and monitoring of campaigns, Coordination of Junior Community Managers, measurement of impact and results. Generation and presentation of reports. Training and advice to employees and clients in the use of social networks and available tools. We worked for big clients in private and public sector, such as Banco Galicia, Buenos Aires Town Hall &… Show more I developed and managed Social Media strategies for different company accounts. This included: Development of strategies in social networks, follow-up and monitoring of campaigns, Coordination of Junior Community Managers, measurement of impact and results. Generation and presentation of reports. Training and advice to employees and clients in the use of social networks and available tools. We worked for big clients in private and public sector, such as Banco Galicia, Buenos Aires Town Hall & Walmart. Show less -
DirectorLookhd Jan 2010 - Jan 2014Buenos AiresI ran this multimedia content production company with which I produced my own projects, while providing video services for clients such as a coverage and rental of equipment.
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Writer And Associate ProducerIdeas Fijas Jan 2006 - Jan 2013Buenos AiresI worked as a scriptwriter in different projects for this 3D Animation production company. -
President And Post Production ChiefAudiovisual Coop Aug 2011 - Jan 2012Team coordination, client developing and networking with other cooperatives, script, editing and delivery of videos.
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Video Production SpecialistFreelance Oct 2009 - Sep 2011I offered event coverage service and production of institutional videos.
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Content CreatorCompetir Dec 2007 - Nov 2009Copywriting for developing articles and audiovisual scripts for educational sites. Content and communication strategies. We offered services to big private & public clients, such as Telefonica, Buenos Aires Town Hall & San Luis Province Government.
Leandro Braier Skills
Publicidad En Internet
Microsoft Office
Photoshop
Redes Sociales
Social Media
Illustrator
Seo
Online Advertising
Publicidad
Final Cut Pro
Video Production
Video Editing
Flash
Microsoft Office 2007
Html
Script Writing
Spanish
Adobe Fireworks
Dreamweaver
Blender
Premiere
After Effects
Hootsuite
Photography
Sound Editing
Leandro Braier Education Details
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Education -
Communication And Media Studies
Frequently Asked Questions about Leandro Braier
What company does Leandro Braier work for?
Leandro Braier works for Nsign
What is Leandro Braier's role at the current company?
Leandro Braier's current role is Head of Marketing.
What is Leandro Braier's email address?
Leandro Braier's email address is le****@****eveo.tv
What schools did Leandro Braier attend?
Leandro Braier attended Universidad De Buenos Aires, Universidad De Buenos Aires.
What are some of Leandro Braier's interests?
Leandro Braier has interest in Education, Nuevas Tecnologías, Comunicación, Cine, Redes Sociales, Video.
What skills is Leandro Braier known for?
Leandro Braier has skills like Publicidad En Internet, Microsoft Office, Photoshop, Redes Sociales, Social Media, Illustrator, Seo, Online Advertising, Publicidad, Final Cut Pro, Video Production, Video Editing.
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