Leandro Braier Email & Phone Number

Rubí, Ct, Es

Rubí, Ct, Es

Spain

I'm the CMO of NewsLittle, a tech startup based in Madrid dedicated to transforming the children's reading experience through innovative and customized technology. Our goal is to contribute to the emotional and educational development of children through stories starring their favorite toys and pets. For that purpose we're partnering with hospitals, institutions and professionals. We received support and perks from the EU via NextGenerationEU, Microsoft for Startups, Google for Startups, Nvidia… Show more I'm the CMO of NewsLittle, a tech startup based in Madrid dedicated to transforming the children's reading experience through innovative and customized technology. Our goal is to contribute to the emotional and educational development of children through stories starring their favorite toys and pets. For that purpose we're partnering with hospitals, institutions and professionals. We received support and perks from the EU via NextGenerationEU, Microsoft for Startups, Google for Startups, Nvidia Inception Program, ISDI, La Nave Madrid, Plan de Recuperación, Transformación y Resiliencia de España. During November 2024 we were awarded as a young social innovation startup by Comunidad de Madrid. Show less

United States

I lead digital projects for US clients under a Scrumban framework. A new system I introduced proved positive, saving 33% of dev hours on every project. I also worked on my team's refinement, leading to a 27.5% decrease in average bugs per page in 6 sprints. I launched 12+ sites and 2 mobile apps for energy, financial & insurance companies, advertising agencies, cinema studios & NGO's. We work for agencies and clients from various markets within the United States. My tasks include communicating… Show more I lead digital projects for US clients under a Scrumban framework. A new system I introduced proved positive, saving 33% of dev hours on every project. I also worked on my team's refinement, leading to a 27.5% decrease in average bugs per page in 6 sprints. I launched 12+ sites and 2 mobile apps for energy, financial & insurance companies, advertising agencies, cinema studios & NGO's. We work for agencies and clients from various markets within the United States. My tasks include communicating with the client (in English), internal communication, conflict resolution, comprehensive project management, delivery estimates, defining tasks, and optimizing work performance to deliver the work on schedule. I work for USA-based companies such as Signers, Lamb, Togetherwork, EUE Screen Gems, and LJB Law. Also for NGOs and worldwide organizations such as Agenda for Change, ICRW, Kessler Foundation, and Inequality.org. Show less

I led marketing campaigns for this major construction global holding and Klaukol®, Revear®, and Sika® brands. During the pandemic, we strengthened each brand's digital audience through social media campaigns, tailor-made loyalty platforms, new products launches and branding ATL campaigns with outstanding results in terms of top-of-mind and performance in the period in which the company was launching its e-commerce strategies. We managed social and SEM campaigns and designed the new Revear's… Show more I led marketing campaigns for this major construction global holding and Klaukol®, Revear®, and Sika® brands. During the pandemic, we strengthened each brand's digital audience through social media campaigns, tailor-made loyalty platforms, new products launches and branding ATL campaigns with outstanding results in terms of top-of-mind and performance in the period in which the company was launching its e-commerce strategies. We managed social and SEM campaigns and designed the new Revear's website adopting AEM. Some video pieces as samples of our work: https://www.youtube.com/watch?v=r2Sqky0fMHkhttps://vimeo.com/1004025213https://www.instagram.com/p/CiarOI8pIJT/ Show less

In charge of diverse teams, I planned branding & performance strategies and led 50+ campaigns for B2C and B2B clients targeting massive global and regional audiences. All under a Waterfall perspective towards stakeholders and a Kanban framework indoors.Achievements: 26% average engagement. 75 pts brand awareness peaks. 3x Growth in Annual Sales in Chile.As Project Manager I was in charge from the project's kickoff to its implementation and launch, coordinating the corresponding areas. I… Show more In charge of diverse teams, I planned branding & performance strategies and led 50+ campaigns for B2C and B2B clients targeting massive global and regional audiences. All under a Waterfall perspective towards stakeholders and a Kanban framework indoors.Achievements: 26% average engagement. 75 pts brand awareness peaks. 3x Growth in Annual Sales in Chile.As Project Manager I was in charge from the project's kickoff to its implementation and launch, coordinating the corresponding areas. I led different teams in projects for Latam & European brands, specializing in mass consumption, construction, the pharmaceutical industry, and NGOs. We provided 360 with ATL (Above the line) & BTL (Below the Line) campaigns, SEO, SEM & digital strategies, webapps, mobile apps, Saas, CRMs, loyalty platforms and branded Chat Bots programming, among other services. Along with them, I worked for Disney Company, Paty, Dánica, Sadía, Qualy, Klaukol, Revear & Ajinomoto Laboratories (AJI-NO-MOTO, Sazón, Hondashi). Show less

For this multinational pharmaceutical company, I directed awareness campaigns on oncology and contraception, mystery shopping, and loyalty strategies at points of sale for Actron, I coordinated the production of content for the Bayer Conosur digital signage system and, together with the marketing area, I designed and implemented the company's social networks in Conosur for the Pharma and Agro areas. In addition, we produced a global online audiovisual branding campaign with interviews with… Show more For this multinational pharmaceutical company, I directed awareness campaigns on oncology and contraception, mystery shopping, and loyalty strategies at points of sale for Actron, I coordinated the production of content for the Bayer Conosur digital signage system and, together with the marketing area, I designed and implemented the company's social networks in Conosur for the Pharma and Agro areas. In addition, we produced a global online audiovisual branding campaign with interviews with Bayer executive stakeholders around the world. One of our awareness campaigns thrived 587 min of User Generated Content, reached more than 2 million users on Facebook, and 1.8 M on Twitter, and received an Eikon Gold Award for Social Marketing. See case study: https://vimeo.com/943969886 Show less

For this multinational construction company, I started by launching its flagship product in Argentina, Klaukol Impermeable Potenciado, and then launched its social media, new website, and loyalty and incentive platforms. In 2015, we launched a tour of events throughout Argentina, with which, in addition to training our target audience, we managed to turn our buyers into our main brand evangelizers. Our digital strategy was chosen as a global benchmark for the brand, and we began to produce… Show more For this multinational construction company, I started by launching its flagship product in Argentina, Klaukol Impermeable Potenciado, and then launched its social media, new website, and loyalty and incentive platforms. In 2015, we launched a tour of events throughout Argentina, with which, in addition to training our target audience, we managed to turn our buyers into our main brand evangelizers. Our digital strategy was chosen as a global benchmark for the brand, and we began to produce campaigns globally. With innovation through synchronous and asynchronous online education, chats with AI, and virtual reality, we managed to position the brand's products in the top of mind spots in a large part of the market. See case study: https://vimeo.com/944796341 Show less

For this global food holding company I run a series of campaigns for their brands Paty, Dánica, Qualy, and Sadia during the period 2014-2020. Featuring: 360 ATL campaigns with video ads on Prime Time TV, special interactive activations in Cinemas, BTL promos with massive engagement in beaches, malls, flashmobs, mobile apps, VR, & more. For one of them, we were honored with an Eikon award in 2018 for Best Mobile Ad Social Campaign. With a campaign in Chile, we achieved a 3x Growth in Annual… Show more For this global food holding company I run a series of campaigns for their brands Paty, Dánica, Qualy, and Sadia during the period 2014-2020. Featuring: 360 ATL campaigns with video ads on Prime Time TV, special interactive activations in Cinemas, BTL promos with massive engagement in beaches, malls, flashmobs, mobile apps, VR, & more. For one of them, we were honored with an Eikon award in 2018 for Best Mobile Ad Social Campaign. With a campaign in Chile, we achieved a 3x Growth in Annual Sales for the product launched.Here is a reel with a compilation of the work and some spots:https://vimeo.com/944813403https://vimeo.com/943979117https://vimeo.com/950867255https://vimeo.com/950868165 Show less

Buenos Aires Y Alrededores

Within this public opinion consultancy, I participated in discourse analysis and political strategy teams, writing presentations, essays and columns on the subject.

Malabia 1720

I developed and managed Social Media strategies for different company accounts. This included: Development of strategies in social networks, follow-up and monitoring of campaigns, Coordination of Junior Community Managers, measurement of impact and results. Generation and presentation of reports. Training and advice to employees and clients in the use of social networks and available tools. We worked for big clients in private and public sector, such as Banco Galicia, Buenos Aires Town Hall &… Show more I developed and managed Social Media strategies for different company accounts. This included: Development of strategies in social networks, follow-up and monitoring of campaigns, Coordination of Junior Community Managers, measurement of impact and results. Generation and presentation of reports. Training and advice to employees and clients in the use of social networks and available tools. We worked for big clients in private and public sector, such as Banco Galicia, Buenos Aires Town Hall & Walmart. Show less

Buenos Aires

I ran this multimedia content production company with which I produced my own projects, while providing video services for clients such as a coverage and rental of equipment.

Buenos Aires

I worked as a scriptwriter in different projects for this 3D Animation production company.

Team coordination, client developing and networking with other cooperatives, script, editing and delivery of videos.

I offered event coverage service and production of institutional videos.

Copywriting for developing articles and audiovisual scripts for educational sites. Content and communication strategies. We offered services to big private & public clients, such as Telefonica, Buenos Aires Town Hall & San Luis Province Government.

Master'S Degree, Education

Thesis calification: 10/10. Through this specialization I focused my communication studies in educational processes, technologies &.

Bachelor In Communication Sciences, Communication And Media Studies

GPA: 8.5. During my period as a student, I joined the political discourse research unit conducted by Shila Vilker & Mercedes Calzado.