Leandro Braier Email & Phone Number

Rubí, CT, ES

Spain

I'm the CMO of NewsLittle, a tech startup based in Madrid dedicated to transforming the children's reading experience through innovative and customized technology. Our goal is to contribute to the emotional and educational development of children through stories starring their favorite toys and pets. For that purpose we're partnering with hospitals.

United States

I lead digital projects for US clients under a Scrumban framework. A new system I introduced proved positive, saving 33% of dev hours on every project. I also worked on my team's refinement, leading to a 27.5% decrease in average bugs per page in 6 sprints. I launched 12+ sites and 2 mobile apps for energy, financial & insurance companies, advertising.

I led marketing campaigns for this major construction global holding and Klaukol®, Revear®, and Sika® brands. During the pandemic, we strengthened each brand's digital audience through social media campaigns, tailor-made loyalty platforms, new products launches and branding ATL campaigns with outstanding results in terms of top-of-mind and performance in.

In charge of diverse teams, I planned branding & performance strategies and led 50+ campaigns for B2C and B2B clients targeting massive global and regional audiences. All under a Waterfall perspective towards stakeholders and a Kanban framework indoors.Achievements: 26% average engagement. 75 pts brand awareness peaks. 3x Growth in Annual Sales in Chile.As.

For this multinational pharmaceutical company, I directed awareness campaigns on oncology and contraception, mystery shopping, and loyalty strategies at points of sale for Actron, I coordinated the production of content for the Bayer Conosur digital signage system and, together with the marketing area, I designed and implemented the company's social.

For this multinational construction company, I started by launching its flagship product in Argentina, Klaukol Impermeable Potenciado, and then launched its social media, new website, and loyalty and incentive platforms. In 2015, we launched a tour of events throughout Argentina, with which, in addition to training our target audience, we managed to turn.

For this global food holding company I run a series of campaigns for their brands Paty, Dánica, Qualy, and Sadia during the period 2014-2020. Featuring: 360 ATL campaigns with video ads on Prime Time TV, special interactive activations in Cinemas, BTL promos with massive engagement in beaches, malls, flashmobs, mobile apps, VR, & more. For one of them, we.

Buenos Aires Y Alrededores

Within this public opinion consultancy, I participated in discourse analysis and political strategy teams, writing presentations, essays and columns on the subject.

Malabia 1720

I developed and managed Social Media strategies for different company accounts. This included: Development of strategies in social networks, follow-up and monitoring of campaigns, Coordination of Junior Community Managers, measurement of impact and results. Generation and presentation of reports. Training and advice to employees and clients in the use of.

Buenos Aires

I ran this multimedia content production company with which I produced my own projects, while providing video services for clients such as a coverage and rental of equipment.

Buenos Aires

I worked as a scriptwriter in different projects for this 3D Animation production company.

Team coordination, client developing and networking with other cooperatives, script, editing and delivery of videos.

I offered event coverage service and production of institutional videos.

Copywriting for developing articles and audiovisual scripts for educational sites. Content and communication strategies. We offered services to big private & public clients, such as Telefonica, Buenos Aires Town Hall & San Luis Province Government.

Master'S Degree, Education

Thesis calification: 10/10. Through this specialization I focused my communication studies in educational processes, technologies &.

Bachelor In Communication Sciences, Communication And Media Studies

GPA: 8.5. During my period as a student, I joined the political discourse research unit conducted by Shila Vilker & Mercedes Calzado.