Leandro Beraldo Email & Phone Number

State Of Paraná, Brazil

Curitiba, Paraná, Brasil

As the Coordinator of the Performance and Data teams at MOS, I lead a multidisciplinary team of 8 professionals. My role is split into two main areas:Performance: I oversee the implementation of Paid and Email Marketing campaigns for six of the group's brands across more than 20 countries, including regions in LATAM, NAM, and EMEA. My focus is on creating customer acquisition journeys and driving sales growth from existing clients. I ensure consistency across all MOS Global analysts in account structuring and reporting.Data: I manage the development and maintenance of key campaign performance reports, with an emphasis on end-to-end measurement. This includes integrating data from all the tools used by our global performance teams, CRM, and ERP platforms. I am responsible for ensuring accurate attribution, generating customized reports and insights for performance teams, stakeholders, and the EMB/Board.

Curitiba, Brazil

During the period, I was responsible for all paid media strategies within the Marketing Operations Studio team, serving the most diverse brands and countries that make up the group. In addition, I create spreadsheets and dashboards in Data Studio to track results, as well as projections for campaign planning.

At i-Cherry, I was responsible for Paid Media strategies within the most diverse channels, such as Facebook, Google, D&V 360, LinkedIn, Twitter, and others. During this period, I special worked with clients in the Education sector: traditional and EdTechs models.In addition, I started to create reports and dashboards to better monitor the results of campaigns, using spreadsheets, Supermetrics and Adverity, and Data Studio.

Curitiba, Brazil

At James, I was responsible for managing and planning campaigns on digital channels aimed at acquiring new customers for the app, dealing daily with fronts such as Facebook Ads, Coupon Strategies and Influencers.

Curitiba, Paraná

A quick move to the marketing sector, with a focus on creating strategies for prospecting new accounts for the agency.

Curitiba, Paraná

During this stage, I was responsible for managing Facebook Ads and other Social Media platforms, and also responsible for preparing campaign plans, reports, analyses, and projections for clients such as Karsten S.A., Dunlop Brazil, Movidesk, Resultados Digitais, and others.

Curitiba E Região, Brasil

As a junior, I was responsible for paid media campaigns on social platforms like Facebook, Twitter, LinkedIn, etc. I've developed work for small companies and emerging companies, with a focus on growth and profitability.

Curitiba, Paraná

As an assistant, I was responsible for writing materials, managing social media (Facebook, Instagram, Twitter), producing newsletters, and updating the institutional website. Also, I was responsible for the organization of institutional events and campaigns.

Curitiba, Paraná

As an intern, I was responsible for creating content for the website, Facebook and Instagram. In addition to updating internal and intranet newsletters. I was also responsible for the photography for events, lectures and actions within the institution.

Mba Em Data Science E Analytics

Marketing