Sales Executive
Recife, Pernambuco Brasil
Leader, developer and influencer of the performance of a team of 6 commercial consultants in the Northeast region, which covers more than 1/3 of national sales of Honda motorcycles. Direct responsibility for around 250 dealerships (+ than 1000 employees including managers, supervisors and salespeople) and average revenue of 30k motorcycles per month, distributed across the 9 states in the region, guaranteeing a market share of 83% for the manufacturer. Expansion of sales, maintenance and market expansion, in partnership with the network development department, studying and demarcating market potential and/or saturation, capillarity of points of sale and size of structures. Study and positioning of prices, diversification of revenue and focus on the results of the automaker, dealers and satisfaction of thousands of customers who consume the products monthly in the region. Auditor of BRANDING standards at points of sale, for better customer experience in accordance with Japanese philosophy. Ability to prioritize and solve problems, based on data analysis for decision making. Management of the market performance of the CG160 line, the best-selling motor vehicle in Brazil, involving the entire product life cycle, with emphasis on the development of commercial strategies for YEAR/MODEL renewal, through strategic planning of product distribution across the 26 states Brazilians, medium to long-term commercial strategies, price positioning, partnerships with banks, focusing on generating value and customer experience through the test ride program. Responsible for providing support departments with market information for collaborative action (marketing, sales training, product and sales planning, bank and Honda consortium, institutional relations, after sales, factory, etc.). Management of the commercial area budget, investments, funds for commercial actions, projects and improvements to administrative processes.