Leandro Martinez Email & Phone Number

Brazil

São Paulo

Some of the clients: iFood, Resultados Digitais, MontBlanc Canada, FBiz, Claro, Honda, XP Investimentos, Ticket, Planet Girls, BornlogicSome of the responsibilities include (non-exhaustive list):- Responsible for customers acquisition (inbound and outbound)- Creation and development of custom tools (internal and for customers)- Campaign optimization- Technical training for both clients and employees- In-company courses- Account audit- Integration of… Show more Some of the clients: iFood, Resultados Digitais, MontBlanc Canada, FBiz, Claro, Honda, XP Investimentos, Ticket, Planet Girls, BornlogicSome of the responsibilities include (non-exhaustive list):- Responsible for customers acquisition (inbound and outbound)- Creation and development of custom tools (internal and for customers)- Campaign optimization- Technical training for both clients and employees- In-company courses- Account audit- Integration of campaigns with Google Analytics- Retargeting- Process optimization- Creation of custom reports- Many more Show less

Brasil

Brasil

Focusing on LeadGen by using Media, Data, and Growth Hacking modeling, I encourage cross-channel actions and integration of all areas and disciplines of the company to leverage lead acquisition efforts, performance strategies, process synchronization, customer service, brand communication, data enrichment, and the use of CRM, among others, always following the agile working models, measurement and data analysis.Some of the responsibilities include (non-exhaustive list):• Create… Show more Focusing on LeadGen by using Media, Data, and Growth Hacking modeling, I encourage cross-channel actions and integration of all areas and disciplines of the company to leverage lead acquisition efforts, performance strategies, process synchronization, customer service, brand communication, data enrichment, and the use of CRM, among others, always following the agile working models, measurement and data analysis.Some of the responsibilities include (non-exhaustive list):• Create and implement actionable strategies with Paid Media (Google Ads, Facebook Ads, Programmatic Media, among others)• Create and implement E-mail Automation for the various fronts and actions of the company (internal and external communication)• Implementation, setup, and integration of CRM platforms (Salesforce, HubSpot and more)• Provide assets and assist the Data team in the implementation of "Data Lakes", "Data Warehouse" and Dashboards (DataStudio, Tableau, PowerBI, and others), as well as integration with the various tools used (Direct Integration and APIs)• Create and implement SEO and Content strategies ((inbound) for indexing and increasing brand visibility• Develop regular reports, data-driven insights, and measurement of communication work for presentation to senior leadership• Create and implement agile processes for project management and monitoring of team deliveries (Asana + Scrum and other models)• Creation of materials/training to level up knowledge to the team on several fronts/themes/contents• Creation of Knowledge Centers and Repositories for the team• Team organization with Officeless frameworks and methodologies (focus on Google Workspace and/or Microsoft Teams)• Create and implement the Social Media structure, integrating and bridging the paid and unpaid part (Social Listening, Ads, Analytical Tools, etc.)• Create and implement predictive marketing systems• Definition of Attribution Models and Analytical Parameters• Many others Show less

São Paulo, São Paulo, Brasil

São Paulo Area, Brazil

Some of the clients: Brookfield, CAOA, GVT, Hyundai, L'oréal, Subaru, Supercell, Volvo, Voxy (New York), WoogaSome of the responsibilities include (non-exhaustive list):- Performance-oriented and strategic campaign design- Setup and maintenance of PPC accounts- Team management- Creation and reports implementation- Process optimization- Study and implementation of many tools to assist daily and common tasks- Creation and Automation of Retargeting… Show more Some of the clients: Brookfield, CAOA, GVT, Hyundai, L'oréal, Subaru, Supercell, Volvo, Voxy (New York), WoogaSome of the responsibilities include (non-exhaustive list):- Performance-oriented and strategic campaign design- Setup and maintenance of PPC accounts- Team management- Creation and reports implementation- Process optimization- Study and implementation of many tools to assist daily and common tasks- Creation and Automation of Retargeting campaigns- Campaign setup and integration with Google Analytics- SEO process alignment- Media study (Email Marketing, Portals, Verticals, etc.)- Internal and Customer Training- Study, Planning, and Implementation of Mobile Campaigns- Integration of campaigns and tools with Ad Servers- Site navigation map (via events in Google Analytics or Heatmap tools)- Implementation, setup, and use of Google Tag Manager- Creation and optimization of Display campaigns- Campaign and website tarcking- Others Show less

São Paulo Area, Brazil

Some of the clients: Carrefour, Centauro, Daslu, Lepostiche, OQVestir, Rakuten and Zura!

Paid Search Coordinator for Dell.

Some of the clients: Caltabiano, Credicard, Citibank, Editora Abril, Estadão, IBMEC, Nextel, Playcenter, Sadia, SkySpecialist in optimizing sponsored links campaigns with an emphasis on performance (ROI and other metrics).

- Team management- Creation of types of reports (Daily, Weekly, Monthly, Yearly and more)- Daily budget and performance control- Account creation- Analysis and creation of keyword lists- Account structuring- Display campaigns- Remarketing campaigns- Others

São Paulo Area, Brazil

- E-mail marketing design (Photoshop & Dreamweaver)- Creation websites using HTML + CSS (Dreamweaver)- Creation of many types of art materials (Pamphlets, Banners, etc.)- Campaign maintenance- E-commerce setup (OpenCart)- Others