Leandro Martinez Email and Phone Number
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As a T-Shaped professional, I help companies identify opportunities for high conversion of leads/customers through Growth Marketing processes and routines. I am responsible for assembling and structuring performance teams that have already generated more than BRL$ 87 MM in annual revenue (~191% YoY) in the real estate segment.Some other examples worth mentioning are:➡ Lead generation with an average of ~1,000 leads per month starting from the absolute zero, acquiring investors with a high average ticket (300k or more) > [Financial Sector]➡ Identification, setup, and revision of media tracking and data analysis processes resulting in a 49% decrease in lead information loss (almost 5k was wrong or duped) between reports and contacts for the sales time > [Consortium Sector]17+ years of experience in Performance Digital Marketing in various segments such as: SaaS, Finance, Education, Retail, Automotive, Health, Real Estate, Electronics Fashion, Mobile Gaming, Telecom, Beauty, among others, working with big names in the national market (Brazil) and international like: Supercell, Rakuten, Dell, iFood, XP Investimentos, Resultados Digitais, Nextel, Centauro, Caltabiano, Sky, Fiat, iProspect, Honda, L'oreal and more.✅ I am the only Brazilian to achieve the role of "Diamond Product Expert" for the Google Ads platform✅ I accumulate more than BRL$ 400 million managed in Paid Media (Google, Facebook, Instagram, TikTok, Linkedin, Twitter and others✅ I get excited about applying lead generation processes to help tech companies achieve the growth SMBs need to scale their businessAdditionally, I am a faithful supporter of education and team growth, having participated in projects that made subjects such as Marketing and Digital Advertising accessible for both companies and externally to customers/market.I explain complex products and concepts in ways people can understand._✅ Some of my Tools and Skill Sets knowledge: PPC, Paid Media, SEO, SEM, Programmatic Media, Google Analytics, Google Tag Manager, Excel e Sheets, E-mail Marketing, CRO, Retargeting, Web Analytics, Web Design, UX/UI, Wireframing, Agile, Scrum, Project Management, Social Media, Social Listening, UTM Tracking, E-commerce, Wordpress, Google Workspace, Microsoft Teams, Twitter, Linkedin, Facebook, Instagram, TikTok, Office 365, Officeless, Cloud, Branding, Storytelling, Content Marketing, Inbound & Outbound Marketing, Data Studio, CAC, LTV, ROI, Retention, Sales Funnel, Consumer Journey, Lead Generation, Growth Hacking, and many more
Datahive
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FounderDatahive Jul 2023 - PresentBrazil -
Cgo (Chief Growth Officer)Increase Nov 2022 - Present -
Founder & Cgo (Chief Growth Officer)Basta1Click Mar 2015 - PresentSão PauloSome of the clients: iFood, Resultados Digitais, MontBlanc Canada, FBiz, Claro, Honda, XP Investimentos, Ticket, Planet Girls, BornlogicSome of the responsibilities include (non-exhaustive list):- Responsible for customers acquisition (inbound and outbound)- Creation and development of custom tools (internal and for customers)- Campaign optimization- Technical training for both clients and employees- In-company courses- Account audit- Integration of… Show more Some of the clients: iFood, Resultados Digitais, MontBlanc Canada, FBiz, Claro, Honda, XP Investimentos, Ticket, Planet Girls, BornlogicSome of the responsibilities include (non-exhaustive list):- Responsible for customers acquisition (inbound and outbound)- Creation and development of custom tools (internal and for customers)- Campaign optimization- Technical training for both clients and employees- In-company courses- Account audit- Integration of campaigns with Google Analytics- Retargeting- Process optimization- Creation of custom reports- Many more Show less -
AdvisorDdm Company Mar 2022 - Mar 2023 -
Cmo (Chief Marketing Officer)Svn Investimentos - Escritório Credenciado À Xp Investimentos Jan 2022 - Oct 2022Brasil -
Head Of Growth & MarketingSvn Investimentos Oct 2020 - Jan 2022BrasilFocusing on LeadGen by using Media, Data, and Growth Hacking modeling, I encourage cross-channel actions and integration of all areas and disciplines of the company to leverage lead acquisition efforts, performance strategies, process synchronization, customer service, brand communication, data enrichment, and the use of CRM, among others, always following the agile working models, measurement and data analysis.Some of the responsibilities include (non-exhaustive list):• Create… Show more Focusing on LeadGen by using Media, Data, and Growth Hacking modeling, I encourage cross-channel actions and integration of all areas and disciplines of the company to leverage lead acquisition efforts, performance strategies, process synchronization, customer service, brand communication, data enrichment, and the use of CRM, among others, always following the agile working models, measurement and data analysis.Some of the responsibilities include (non-exhaustive list):• Create and implement actionable strategies with Paid Media (Google Ads, Facebook Ads, Programmatic Media, among others)• Create and implement E-mail Automation for the various fronts and actions of the company (internal and external communication)• Implementation, setup, and integration of CRM platforms (Salesforce, HubSpot and more)• Provide assets and assist the Data team in the implementation of "Data Lakes", "Data Warehouse" and Dashboards (DataStudio, Tableau, PowerBI, and others), as well as integration with the various tools used (Direct Integration and APIs)• Create and implement SEO and Content strategies ((inbound) for indexing and increasing brand visibility• Develop regular reports, data-driven insights, and measurement of communication work for presentation to senior leadership• Create and implement agile processes for project management and monitoring of team deliveries (Asana + Scrum and other models)• Creation of materials/training to level up knowledge to the team on several fronts/themes/contents• Creation of Knowledge Centers and Repositories for the team• Team organization with Officeless frameworks and methodologies (focus on Google Workspace and/or Microsoft Teams)• Create and implement the Social Media structure, integrating and bridging the paid and unpaid part (Social Listening, Ads, Analytical Tools, etc.)• Create and implement predictive marketing systems• Definition of Attribution Models and Analytical Parameters• Many others Show less -
Google Ads Regional Trainer | Partners AcademyGoogle May 2016 - Jul 2018São Paulo, São Paulo, Brasil -
Head Of MediaGinga Mar 2013 - Mar 2015São Paulo Area, BrazilSome of the clients: Brookfield, CAOA, GVT, Hyundai, L'oréal, Subaru, Supercell, Volvo, Voxy (New York), WoogaSome of the responsibilities include (non-exhaustive list):- Performance-oriented and strategic campaign design- Setup and maintenance of PPC accounts- Team management- Creation and reports implementation- Process optimization- Study and implementation of many tools to assist daily and common tasks- Creation and Automation of Retargeting… Show more Some of the clients: Brookfield, CAOA, GVT, Hyundai, L'oréal, Subaru, Supercell, Volvo, Voxy (New York), WoogaSome of the responsibilities include (non-exhaustive list):- Performance-oriented and strategic campaign design- Setup and maintenance of PPC accounts- Team management- Creation and reports implementation- Process optimization- Study and implementation of many tools to assist daily and common tasks- Creation and Automation of Retargeting campaigns- Campaign setup and integration with Google Analytics- SEO process alignment- Media study (Email Marketing, Portals, Verticals, etc.)- Internal and Customer Training- Study, Planning, and Implementation of Mobile Campaigns- Integration of campaigns and tools with Ad Servers- Site navigation map (via events in Google Analytics or Heatmap tools)- Implementation, setup, and use of Google Tag Manager- Creation and optimization of Display campaigns- Campaign and website tarcking- Others Show less -
Paid Media CoordinatorUnderdogs Apr 2011 - Mar 2012São Paulo Area, BrazilSome of the clients: Carrefour, Centauro, Daslu, Lepostiche, OQVestir, Rakuten and Zura! -
Dell'S Paid Media CoordinatorWunderman Jan 2011 - Apr 2011Paid Search Coordinator for Dell. -
Paid Media SupervisorIprospect Sep 2008 - Dec 2010Some of the clients: Caltabiano, Credicard, Citibank, Editora Abril, Estadão, IBMEC, Nextel, Playcenter, Sadia, SkySpecialist in optimizing sponsored links campaigns with an emphasis on performance (ROI and other metrics). -
Paid Media AnalystMídiaclick Performance Marketing Sep 2008 - Dec 2010- Team management- Creation of types of reports (Daily, Weekly, Monthly, Yearly and more)- Daily budget and performance control- Account creation- Analysis and creation of keyword lists- Account structuring- Display campaigns- Remarketing campaigns- Others -
Marketing AnalystCcom Brasil Jan 2003 - Aug 2008São Paulo Area, Brazil- E-mail marketing design (Photoshop & Dreamweaver)- Creation websites using HTML + CSS (Dreamweaver)- Creation of many types of art materials (Pamphlets, Banners, etc.)- Campaign maintenance- E-commerce setup (OpenCart)- Others
Leandro Martinez Skills
Leandro Martinez Education Details
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Marketing & Advertising
Frequently Asked Questions about Leandro Martinez
What company does Leandro Martinez work for?
Leandro Martinez works for Datahive
What is Leandro Martinez's role at the current company?
Leandro Martinez's current role is I help advertisers and agencies scale profitability and work more efficiently through automation, data and technology | Digital Marketing | Growth | Performance | Analytics.
What is Leandro Martinez's email address?
Leandro Martinez's email address is so****@****ail.com
What is Leandro Martinez's direct phone number?
Leandro Martinez's direct phone number is +55 11 2822*****
What schools did Leandro Martinez attend?
Leandro Martinez attended Anhembi Morumbi University.
What are some of Leandro Martinez's interests?
Leandro Martinez has interest in Social Services, Children, Environment, Disaster And Humanitarian Relief, Animal Welfare.
What skills is Leandro Martinez known for?
Leandro Martinez has skills like Google Adwords, Ppc, Sem, Google Analytics, Search Advertising, Digital Marketing, Web Analytics, Digital Strategy, Conversion Optimization, Seo, E Commerce, Online Advertising.
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