Leandro Fraga Email & Phone Number

Montevideo, Uruguay

* Responsible for innovation projects that generate value for the business and customers.* Data analysis of the current situation to identify user problems and needs, which translate into the development of products/services* Definition of the segment strategy, where the design of solutions considers the user experience and the technical and financial feasibility* Alignment of all areas (IT, Business Development, Communication, Sales, BI) for the correct implementation, respecting the G2M time.

Uruguay

• Responsible for Business Development for the B2C segment, ensuring 80% of the company's income• Business Units under my scope: Postpaid and Prepaid Business Development Management including Data Monetization, Churn Management, Real Time Incentives, Roaming and Movistar Club (Loyalty)• Customer focus: Responsible for customers adquisition, as well as shielding and retaining them through the offer managemetn and telemarketing campaigns.• Customer segmentation to detect ARPU development opportunities• Monitoring of park flows, generating actions to correct deviations

Uruguay

• Team Manager for Prepaid Product in Mass Products division from Telefónica Uruguay, that represented 25% of total income.• Business Units under my scope: Product Management, Data Monetization, Real Time Offers and Club Movistar (Fidelization)• Main role was to develop the marketing strategy focused on prepaid product, managing the value proposition (offer, pricing, innovation) and the business development (ARPU increase, churn reduction and clients recurrency)• Big achievement in ARPU: Double-digit growth for 3 years in a row, maintaining a full income budget coverage

Uruguay

• Prepaid Product Management for the Mass segment (B2C).• Responsible for attracting new clients and maximizing income from existing clients through new initiatives, maintaining a competitive offer in the market.• Constant information to the channels, through training on servicesCoordinate the communication of the product and its promotions.• Owner of pricing strategies and business rules.• Coordinate real-time incentives and data monetization actions

Uruguay

• Main Activity: Management and control of the sales quota• Complementary Activities: Current Account Analysis. Investment: Secondary Placement, MerchandisingExecution guidelines and service coverage• Other Activities DevelopedSales Management Report and Activity Tracking PlatformControl of CMg by product. Design of planogramsPOS Segmentation to optimize the R2M

Uruguay

• Design and execution of the company's Marketing Plan:R2M Definition (B2B & B2C)Development of 360 strategies for campaign launches.Communicational support for product development• PE (Promotional Expenses) and ADV (Advertising) Budget Owner• Definition of the Buyer Persona to develop the communication proposal• Analysis of marketing strategies using competitive intelligence: Shoppers insights and market analysis• Continuous diagnosis of the financial sector:Competitors (promotional products and commercial situation)Entry barriersMarket Research• Digital Content Supervisor

Venezuela

• Key Talent 2014• Unilever Champion MA: 2014 Ponds Solomon• Category Manager for the Skin Business división in Venezuela (Face Care, Body Care & Beauty Soaps), that represented 30% of country sales• Brands under my scope: Pond’s, Dove, Vasenol, Lux y Rexona, owning the P&L and media plan• Double-digit growth in volume and value, maintaining a healthy GM% for the category• Main role was to develop the marketing strategy ando communication plan for the brands, assuring the correct execution of Budget, seeking to archieve a profitable growth in a VUCA environment.

Caracas, Venezuela

• Key Talent 2012 & 2013• Unilever Champion MA: 2013 Dove Masterbrand • Unilever Heores: 2013• Build talents and teams: Coordination of execution staff for whole country (+300)• Key role in the commercial area:Route to Market, Channel Segmentation and definition of optimal service coverage. Active role in Customer Development forums • Monitoring and control of the proper execution of the brands on the POS • Perfect Store Champion: Key position within Venezuela to execution issues: Sell Out, Primary & Secondary places, Share of Shelf, etc. • Working with Supply Chain and Sales for estimating product arrivals, restrictions, quota allocation sales and demand planning open by channel and customers • Sell Out estimate volume (reference) based on the POS rotation.• Agency work management.• Budget owner (+2MM ‎€ indirects) y (+1MM ‎€ TMI)• Develop of e-commerce channel

Caracas, Venezuela

• Responsible for Planning, Monitoring and Coordination core business functions by using the budget and indicators• Sales and Marketing: (Based on B2B Marketing) Portfolio Management Analysis PP & CR, Product Catalog choice set, KA control.• Finance: Active Portfolio, Profit and loss, Billing, Portfolio Investment, Treasury• Human Resources: Payroll Monitoring and Recruitment

Caracas, Venezuela

• Direct negotiation with customers, requirements analysis and development of the proposed service.• Link and coordination between analysts and clients, ensuring that the requirements are processed in a timely and effective manner.• Development and parameterization of various projects to customers, all framed in the administrative field.

Caracas, Venezuela

• Responsable Payroll (Business Line de Adecco Human Capital Solutions). Intervención directa en todo el proceso comercial: Ventas, negociación, implementación y desarrollo, ejecución, facturación y seguimiento. • Análisis de los componentes financieros de Gestión Humana y su impacto en la planificación financiera de Adecco Venezuela dentro del clúster.• Manejo de procesos de Recursos Humanos o Selección: Definición de perfiles, Entrevistas, Assesstment Centero Gestión: Nómina, Liquidaciones, Vacaciones, etc.

Magíster Scientarum En Gerencia Empresarial, Gerencia

Activities and Societies: Coordinador de eventos gerenciales

Lic. Administración Comercial, Administración, Gerencia

Activities and Societies: Ajedrez, Rugby