Leandro Machado

Leandro Machado Email and Phone Number

Director/Strategic Marketing Manager | Brand and Product Management | Key Account Management @ Heisenberg Consulting
Leandro Machado's Location
Greater São Paulo Area, Brazil
Leandro Machado's Contact Details

Leandro Machado personal email

About Leandro Machado

I'm an accomplished professional within the strategic domains of Marketing and Sales, boasting an extensive tenure within esteemed multinational corporations. My expertise encompasses a spectrum of areas including Market Intelligence, Product and Brand Management, Digital Marketing, Trade Marketing, Communications, Business Development, and E-Commerce.During my career, I have adeptly overseen teams and spearheaded the formulation and execution of comprehensive strategic marketing initiatives, both internally and externally. Additionally, I have steered e-commerce endeavours, cultivated supplier relationships, and orchestrated recruitment efforts.I've undertaken pivotal projects aimed at augmenting market share and bolstering corporate profitability. Furthermore, I have been instrumental in crafting and refining brand guidelines and contributed to the strategic delineation of marketing and sales plans, including the development of multi-year strategies and the meticulous calibration of budgets and operational blueprints, in close collaboration with managerial counterparts, predicated on incisive analysis of performance metrics.In my capacity, I have helmed the conception, perpetuation, and refinement of product marketing strategies and brand visual identity frameworks, leveraging insights gleaned from commercial, economic, and financial domains to inform actionable agendas aligned with organisational objectives. I have diligently monitored key performance indicators such as ROI, ROF, Engagement, Flow, and Revenue, leveraging such insights to shape future strategies.Among my notable achievements are the cultivation of new markets, rigorous feasibility analyses, and the cultivation of robust stakeholder relationships. Moreover, I have orchestrated targeted trade and digital marketing strategies leveraging online mediums, e-commerce platforms, and CRM systems, whilst adeptly managing social media channels.My professional journey includes invaluable international exposure within the luxury sector, punctuated by participation in conferences, symposiums, fairs, and industry events, thereby ensuring currency with prevailing trends in fashion, design, lifestyle, and facilitating the identification of new client prospects.In summation, I bring to the table a wealth of professional acumen in Marketing and Sales, underpinned by proficiencies in strategic planning, team leadership, performance management, project delivery, visual identity curation, and a resolute foothold in e-commerce and digital marketing spheres.

Leandro Machado's Current Company Details
Heisenberg Consulting

Heisenberg Consulting

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Director/Strategic Marketing Manager | Brand and Product Management | Key Account Management
Leandro Machado Work Experience Details
  • Heisenberg Consulting
    Marketing And Commercial Manager
    Heisenberg Consulting Mar 2017 - Present
    São Paulo Area, Brazil
    - Responsible for developing and implementing strategies and corrective actions in corporate and product marketing to enhance client performance and market presence.- Managed Marketing and Sales department activities, including the development of strategic presentations and market analysis to optimize vital information leading the company to achieve its objectives.- Conducted market research to measure sales and results, with expertise in business-focused digital marketing.- Monitored key performance indicators and customer lifecycle (ROI, CAC, CPL, CPC, Churn Rate, NPS, MRR, LTV).
  • Kvadrat
    Marketing And Commercial Director
    Kvadrat May 2012 - Oct 2016
    Brussels, Belgium
    Nieuwbrug Textile- Directed, planned, organized, and controlled company activities, including financial resource management policies, administrative resources, and sector structuring and rationalization.- Created and implemented business plans, growth strategies, commercial policies, KPIs, and milestones.- Managed the strategic marketing planning of products, trade, digital marketing, and the creation of company marketing materials.- Monthly monitoring of all commercial processes, support for sales growth, and budget utilization with the CEO.- Supported Supply Chain by implementing new logistics guidelines for optimization and cost reduction.- Responsible for significantly boosting annual revenue by implementing new policies, optimizing processes, and exploring new markets.
  • Liebherr Group
    Communication And Marketing Coordinator
    Liebherr Group Mar 2011 - May 2012
    São Paulo, Sp, Brazil
    - Responsible for the preparation, proposal and monitoring of communication and marketing plans and programs, focusing on product and brand promotion. - Acting with the Marketing, Commercial and Financial Management Steering Committee in all the annual planning with definition of goals and guidelines addressed, maintenance of the management plan and adjustment of funds when necessary and management and budget control of the area.
  • Whirlpool Latin America
    Market Intelligence Supervisor
    Whirlpool Latin America Feb 2010 - Mar 2011
    São Paulo, Sp, Brazil
    - Managed the development of strategic planning, brand repositioning, price policies by segment, competition analysis, and market monitoring.- Responsible for analyzing product and service profitability, cost reduction projects, communication and sales campaigns, and participation in the annual sales budget preparation, objectives, and goals for product lines and regions.
  • Whirlpool Latin America
    Strategic Management Analyst
    Whirlpool Latin America Nov 2008 - Feb 2010
    São Paulo, Sp, Brazil
    - Gathered data for analyzing consumer habits and preferences to ensure the success of marketing and sales strategies.- Defined media channels and sales channels to meet the target audience's consumption preferences.
  • Accenture Brasil
    Trainee
    Accenture Brasil Sep 2007 - Nov 2008
    São Paulo, Sp, Brazil
  • Tip Top Brasil
    Trainee
    Tip Top Brasil Apr 2006 - Sep 2007
    São Paulo, Sp, Brazil
  • Toyota Do Brasil
    Trainee
    Toyota Do Brasil Mar 2005 - Apr 2006
    São Bernardo Do Campo, Sp, Brazil

Leandro Machado Skills

Microsoft Word Sap Erp Business Strategy Supply Chain Management Pdca Dos Pmi Ms Project Microsoft Excel Portuguese Microsoft Office Marketing Strategy Marketing Communications Erp Planejamento Empresarial Seis Sigma Marketing Desenvolvimento De Produtos 5s Melhoria De Processos Negotiation Strategic Planning Business Planning Microsoft Project Management Team Leadership Strategy Product Development Six Sigma Team Management Continuous Improvement Marketing Management Project Management Sap Products Enterprise Resource Planning

Leandro Machado Education Details

Frequently Asked Questions about Leandro Machado

What company does Leandro Machado work for?

Leandro Machado works for Heisenberg Consulting

What is Leandro Machado's role at the current company?

Leandro Machado's current role is Director/Strategic Marketing Manager | Brand and Product Management | Key Account Management.

What is Leandro Machado's email address?

Leandro Machado's email address is le****@****ail.com

What schools did Leandro Machado attend?

Leandro Machado attended Solvay Brussels School, Fundação Getulio Vargas, Fundação Getulio Vargas, Fecap, Universidade De Taubaté.

What skills is Leandro Machado known for?

Leandro Machado has skills like Microsoft Word, Sap, Erp, Business Strategy, Supply Chain Management, Pdca, Dos, Pmi, Ms Project, Microsoft Excel, Portuguese, Microsoft Office.

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