Leané Van Essen Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

* Develop and implement strategic stakeholder engagement and communications plans to support high-profile projects at Sydney Airport.* Manage media relations, including engaging with journalists, coordinating press briefings, and preparing holding lines.* Assist with social media strategy and content creation, contributing to increased engagement on Sydney Airport's channels during peak periods.* Prepare and disseminate external communications such as bulletins, press releases, and messaging for diverse audiences.* Provide tactical communications and external relations support for capital works and operational projects, ensuring alignment with strategic business goals.* Collaborate with internal and external stakeholders to enhance communication effectiveness across airport operations.

Sydney, New South Wales, Australia

•Pioneered a content strategy targeting government relations professionals and repurposed webinars and articles to increase social media engagement.• Leveraged data analytics and pushed for GovConnex website redevelopment and rebranding resulting in a 50% surge in monthly web traffic.• Promoted and grew webinar registrations and attendance by 50%.

Sydney, New South Wales, Australia

Managed policy advice and legislative guidance for the Fair Trading portfolio covering better regulation matters such as Mascot Towers and building related projects.

Sydney, New South Wales, Australia

• Managed media logistics for weekly press conferences, achieving 100% punctuality and compliance with security protocols.• Produced real-time transcripts of media events, ensuring instant access and analysis for internal strategy development.

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

• Responsible for a portfolio of 15 clients. Under my management, each client received a blueprint framework informing, regular contact, bespoke content which enabled 50% of our clients to enter the soft launch phases of product development. • Produced cross-channel digital campaigns and comprehensive strategy ‘playbooks’ that inform marketing activities for all new clients compromising of mostly tech start-ups• Developed and presented 4 strategic digital and social campaigns and plans per week, resulting in an 25% increase in monthly billables, on time content creation, satisfied clients and an increase in leads from client referrals. • Led new customer acquisition campaigns through SEM, retargeting, & Facebook advertising for clients as well as the Xover agency and its sister app development agency ‘Appboxer’• Lead copywriter for all client and internal collateral ranging from blogs, social captions, podcast episodes, advertising scripts, website content and e-newsletters

Sydney, Australia

The VetPartners family includes the largest share of successful Veterinary practices & Referral Hospitals across Australia, New Zealand and Singapore. • Led a team of 5 to boost sales on average by 15% each quarter of all AU/NZ veterinary clinics by strategizing social engagement, paid social campaigns and Google campaigns.• Created, launched and supervised the marketing and social media content plans for 55+ individual clinics and hospitals across Australia and New Zealand, that resulted in overall engagement increasing by 25% across the board for clinics who implemented the plans.• Optimised Google Ad campaigns for Sydney University Veterinary hospital resulting in 88% increase in paid traffic as well as a 50% surge in online bookings• Increased email open rates to 40% (up from the industry average of 20%) by optimising subject lines. Increased click-through rates to 10% (up from the industry average of 2.5%). • Produced 10-15 Google analytics reports every month. These reports directly resulted in changes to website content, reducing bounce rates by up to 50%. • Drove operational improvements which resulted in savings and improved profit margins by saving on average 15 hours from the marketing team weekly. • Ensured the delivery of over 224 individual marketing assets (copy, website, digital and traditional) across March and April relating to the COVID-19 restrictions to clinics across AU/NZ.

Sydney, Australia

• Oversaw 10 projects, ranging from 10k to 200k, and achieved project deadlines by coordinating with contractors to manage performance in web platform projects for teams at the RSPCA NSW, RSPCA QLD, RSPCA Australia wide • Managed the pre-launch digital fundraising platform for RSPCA Million Paws Walk which generated $125,000 in donations prior to the actual MPW event Australia wide – up $100k YoY (Prior to the launch of a new digital fundraising platform)• Part of the team that championed the RSPCA to bring in $2.17M in revenue for its Christmas Campaign for 2018/19 of which online donations increased from 29.9% to 36% vs. previous year • Controlled budgets for RSPCA Cupcake Day 2019 ($50k) and Million Paws Walk 2019 ($200k) Web/Digital fundraiser projects*Reason for leaving: Redundancy*

Sydney, Australia

• Led an 18-month website transformation and digital repositioning project launching globally, specifically targeting the United States, Australia, UK, Canada and Indonesia.• Managed social media accounts for the College, generating interest and successfully growing the Instagram account from 65k to 95k followers over a period of 3 years • Authored content for all the College pages, to an audience of 25,000 readers monthly. Improved page content, keyword relevancy, and branding to achieve search engine optimisation goals.• Responsible for managing a talented team of 7 ranging from content managers, student recruiters and digital marketing interns • Increased the College Alumni email database from 10,000 to 20,000 in 2 years.• Instrumental in developing ‘Open Day Live’ – a 2-day online event targeting 50+ nationalities, hosting 10 live webinars, 5 pre-recorded videos and 24/7 live chat that resulted in 50% increase in College applications post-event.• Developed and implemented Digital Marketing Strategy to recruit students for multinational tertiary College from 70+ nationalities to campuses across 3 major capital cities in Australia, Phoenix, Arizona and Online.

Sydney Area, Australia

• Implemented marketing brand strategies which consistently resulted in 6% growth per quarter of student applications. • Collaborated with global Hillsong teams and external vendors to deliver 13+ F2F student recruitment events across the United States, London, Cape Town, Indonesia, Singapore and South America. These events produced 50% of all applications from each nation immediately after the events.• Planned and executed events and marketing programs, which averaged 150-200 qualified leads (an average of 10% growth YoY).• Creative director and project manager for on 8-10 global marketing campaigns from concept, campaign photo/video shoots, digital content creation to organic and paid social media execution annually.• Systematically re-conceptualised Hillsong College visits and global tours by saving 2 hours from the new students’ team every visit. This new approach streamlined registrations, cleared backlogs and allowing up to 25 prospective students to visit campuses across Sydney monthly versus the previous limit of 5 visitors a month

Brisbane, Australia

Oversaw calendar and appointments of executive as well as arranged and organised mid-week events on behalf of the C-Suite team. Communicated with administration teams from multiple Australian locations to effectively execute large scale events in a timely manner. Managed and recruited numerous volunteers for several teams whilst building into future leadership resulting in self-sufficient teams.Coordinated the day to day logistics and daily administration duties for Brisbane and Gold Coast offices. Answered phone calls and organisational -related queries in a professional and graceful manner. Arranged and submitted QLD Child Safety forms for Australia staff and board members with discretion. Collected and distributed mail and deliveries as well as placing orders as required.

Brisbane, Australia

Social media campaignsTelemarketing / cold callingGraphic Design - Adobe Illustrator Branding of documentsData entry & database creation Data research

Brisbane, Australia

-Promote programs Career Fairs and liase with new clients and trade-shows-Coordinate and place Australian Students overseas for internships, Au Pair Programs and general volunteer work-Promote and market both Australian Internships and Australians Abroad-Develop and analyse Australians Abroad data through applications and popularity of current programs on offer-Create templates such as letterheads, newsletters and other publications used by the company-Organise intern nights (gatherings of the company's clients for a night of catch up)-Promote the company through articles/advertisements/Facebook-Research promotional material to be used by the company at career fairs-Ensure branding of all of the company's documents so that it is all consistent-Assist with online inquiries to the programs

Juris Doctor, Law

Deferred

Master’S Degree, International Public Diplomacy, With Distinction

Undertook the following subjects: Sustainability and Globalisation, International Public Relations, International Marketing, Politics.

Bachelor Of Business Management, Marketing, Ranked 1St - Contemporary Issues In Marketing

Activities and Societies: UQ Debating Society, UQ Business Association, United Nations Student Association, Financial Management.

Queensland Certificate Of Education

Activities and Societies: School Vice President