Leani Jansen Van Vuuren Email and Phone Number
Leani Jansen Van Vuuren personal email
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I'm a professional content and communication specialist with 16+ years of experience (or around 32,760 hours, but besides Malcolm Gladwell, whose counting?)I thrive on combining creativity with strategy to make a real, measurable difference. Not just on the bottom line, but also on our planet and people. 🌍My career so far has been fascinating. I've had the privilege of conceptualising and implementing a variety of creative communication and content campaigns in the tourism, nonprofit, publishing and sustainability spaces.Over my career so far, I've written hundreds of campaigns, articles, social media posts, video scripts, blogs, microcopy for UX, annual reports, collateral, radio scripts and have developed countless content, marketing and PR plans.I get a serious kick from big-picture-thinking, writing creatively, conceptualising innovatively, managing effectively and ticking off long to-do lists.I'm also trying to get the veggie patch in our backyard going, and learning to speak Xhosa.
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Head Of Communication And Content StrategyGviCape Town, Wc, Za
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Head Of CommunicationGvi Aug 2024 - Present
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Communication & Content StrategistGvi Apr 2024 - Present
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Communications ManagerGvi Nov 2023 - PresentCape Town, Western Cape, South Africa
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Communications LeadGvi Apr 2023 - PresentCape Town, Western Cape, South Africa- Drive the strategy for communication and content - Shaping and executing brand and product positioning- Channels: social media, weekly newsletters, videos, website, blog + SEO- Gen Z and trend research- Conceptual copywriting- Chat GPT prompt engineering- Measurement and analytics
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Senior Conceptual CopywriterGvi Mar 2022 - Apr 2023- Conceptualising creative digital content campaigns- Collaborating with designers, videographers and developers- Developing and refining the brand voice and product brand positioning- Weekly newsletter creation- ChatGPT prompt engineering- SEO writing - UX writing- Conversion writing- Paid ad writing- Automated email writing for CRM systems- Video script writing- Staying on top of Gen Z trends 🤳
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Communication & Pr ManagerValcare Apr 2021 - Mar 2022Cape Winelands, Western Cape, South Africa- Communication, PR & Content Strategy- Digital Communication Management: Website & Social Media Platforms- Internal and Membership Communication Strategy- Inspirational Content: #RealHeroes Video Series & Stories of Hope- Community Initiatives: Proteas of the Valley Women's Campaign & Amazing Race- Content Projects: Reports, Mailers, Infographics & Collateral- Membership Body: Communication Strategy -
Communication & Pr ConsultantValcare Nov 2017 - Mar 2021Cape Town, Western Cape, South Africa
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Digital Communication ConsultantInceba Trust Mar 2019 - Mar 2022Cape Winelands, Western Cape, South Africa -
Wine Tourism WriterVinpro (South Africa) Oct 2018 - Jan 2022South Africa -
Accredited Communication AssociateDevcom - Development Communication Solutions Jan 2018 - Apr 2021South AfricaWorking as an Accredited Associate as part of the DevCom team on a project-basis:- Builders | Presenting capacity building training sessions for store managers and facilitating communication research | 2018-2021- ADvTECH | Emcee and facilitator of a "Change Communication Workshop" | 2018- DevCom | Emcee of the annual "How to School of Communication" multi-day conference | 2019 -
Communication And Content ConsultantSelf-Employed Jun 2017 - Apr 2021Cape Town- Communication, Content and PR Management for Valcare- Social Media Management for Inceba Trust- Digital Writing for Visit SA Winelands- Research, MC and Workshop Facilitating for DevCom- Strategy Development- Content Creation- Media Liaison- Social Media Management- Idea Conceptualising- Workshop Presentations- Event Organising
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Communication, Pr & Media Liaison OfficerCape Town Tourism Jun 2016 - Jun 2017Cape TownManaging the international and domestic Media, Influencer and Guest Relations programme, ensuring a variety of positive stories and content around all of Cape Town’s regions, to position the city as a destination worth visiting 365 days of the year.| Enabling others to tell incredible stories about Cape Town | | Connecting the right audiences to the right content || Establishing authentic relationships with targeted media and influencers || Seeding personalised story angles and ideas to the right segments || Attending international Travel Trade Shows in the right source markets || Measuring effectiveness via tracking software and reporting tools |Part of a weekly live insert on one of South Africa's biggest radio stations, Radio Tygerberg, to encourage locals to be tourists in their own city.Represented Cape Town at two international travel trade shows in 2016 to promote the city to our key audiences: ITB in Berlin and WTM in London. -
Communication & Content CoordinatorCape Town Tourism Sep 2013 - Jun 2016Cape Town Area, South Africa•Corporate Communication Strategy & Plans•Internal Communication Strategy & Plans•Media Coordination & Liaison•Content Conceptualisation, Creation and Coordination•Copywriting [Newsletters, Blogs, Press Releases, Collateral]•Project Management
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Publicity & Events ManagerTimes Media Group Feb 2012 - Sep 2013Cape Town•Manage and implement Publicity Strategies for all books (international and local), ebooks, mobile apps and projects•Organise all events including product launches and exhibition stands at expo’s and conferences•Liaise with international Publishing Houses (Thomas Nelson & Hachette Publishers) to confirm publicity and marketing activities with authors•Writing of press releases and liaising with media regarding new products and placement of adverts•Creating constant awareness of the various publishing brands by confirming regular publicity in media•Manage online reputation and social media (Facebook & Twitter)•Manage design process for ABL and BTL material needed to promote marketing campaign•Managing of marketing projects like writing and creating promotional videos, running competitions, organising sponsorships, NGO and charity initiatives etc. -
Marketing Project CoordinatorTimes Media Group Feb 2012 - Feb 2013Cape Town Area, South Africa•Coordinate publicity campaigns•Media liaison•Distribute and manage press kits•Liaise with authors•Prepare and implement project schedules•Coordinate advertising campaigns, bookings, ad design•Compilation of design briefs •Monitor quality of materials - visual & editorial•Monitor effective utilization of materials and customer allocations•Conduct ongoing market research, using both online and traditional methods
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Marketing Manager | Head Of Book PublishingVoelgoed Jan 2009 - Dec 2011Johannesburg• The creative development, management and launching of all new products, publications and projects – mainly focusing on new books.• Brainstorming and conceptualising new ideas and projects for books, websites and FINESSE magazine.• Managing the production process from concept to product.• Coordinate activities for all writing, editing, lay-out, design and proofreading of all content.• Evaluate all quality, freshness and uniqueness of content, editing and presentation.• Liaise with writers, printers, providers and publishers to ensure good relations.• Development of marketing plans to create a hype around the launching of new products.• Writing of articles, copy, concepts and plans.• Managing of the budget. -
Communication ConsultantDevcom - Development Communication Solutions Jan 2008 - Dec 2008• Public Relations Officer• Write and implement communication plans• Write and implement marketing plans• Organise corporate events & press conferences (including 2 press conferences for international gospel band – Hillsong United)• Writing of fundraising plans and proposals• Conducting communication audits and formal research• Write, design and compilation of newsletters and websites
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Journalist & PhotographerBeeld Newspaper Jan 2007 - Dec 2007Write news articles and take photographs for Kampus-Beeld: Potchefstroom
Leani Jansen Van Vuuren Skills
Leani Jansen Van Vuuren Education Details
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Cum Laude -
Communication And Journalism -
Communication And Media Studies
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Akasia High SchoolCum Laude
Frequently Asked Questions about Leani Jansen Van Vuuren
What company does Leani Jansen Van Vuuren work for?
Leani Jansen Van Vuuren works for Gvi
What is Leani Jansen Van Vuuren's role at the current company?
Leani Jansen Van Vuuren's current role is Head of Communication and Content Strategy.
What is Leani Jansen Van Vuuren's email address?
Leani Jansen Van Vuuren's email address is le****@****ail.com
What schools did Leani Jansen Van Vuuren attend?
Leani Jansen Van Vuuren attended University Of Cape Town, North-West University/noordwes-Universiteit, North-West University / Noordwes-Universiteit, Akasia High School.
What are some of Leani Jansen Van Vuuren's interests?
Leani Jansen Van Vuuren has interest in Tennis, Squash, Hockey, Nature Photography Writing Hiking Sport.
What skills is Leani Jansen Van Vuuren known for?
Leani Jansen Van Vuuren has skills like Marketing Management, Public Relations, Writing, Fundraising, Production Management, Digital Marketing, Social Media, Customer Relations, Strategic Communications, Project Conceptualization, Coordinating Events, Workshop Presenter.
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