Senior content specialist under Meta's Product Content Operations team. 1 of 10 recruited candidates. • Collaborating with content and product teams to improve user experience on Facebook and Instagram reels• Developing guidelines and platform specific strategies for reels across all user interfaces

• Oversees/consults all social and brand marketing initiatives • Collaborates closely with CEO to develop content, social strategy, and digital marketing mediums for the brand (i.e newsletters, pitch decks, web copy)• Leads brand voice and digital marketing visuals • Oversees brand and creative consistency in print and digital

Overseeing day-to-day operations to create smooth workflows and ensure established procedures are followed.

Working alongside the most wonderful clients to optimize creativity and production for their businesses. My amazing client roster includes: Touch Capital, Sweet Spot Capital, BetterHalf, Hunt Interaction, Convince and Convert, Quite Nice, Liberty Interactive Marketing, B2 Communications, Counting 5, TripAdvisor, Last Crumb, Jay Baer, AirTable, FOX Sports (NASCAR), and more.Let’s work together! Creative, ops, or social? Hit me up.

Five:01 is a community where belonging is not just a buzzword but a tangible reality.We value authenticity, support, and genuine connections. This community is for those seeking an escape from societal pressures and the toxic hustle culture: a space built to unravel the imposter syndrome created by workplace norms. No matter what stage you’re at in life, we’re rediscovering the beauty of simply being ourselves, and offering a zone for self-acceptance without judgment.Welcome to five:01, the place for us outside of work.

Working closely with CEO & CPO to streamline efficiency and productivity within the DPM organization. To work with your own personalized VA, shoot me a DM to get started.

Catch me on a few episodes on the co-host seat!

Award-winning social media podcast.Presented by Convince & Convert, the Social Pros Podcast is one of the most popular marketing podcasts in the world, bringing in 48,000 downloads a month. We bring in real people that do real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Reddit, DudePerfect, MARVEL, ESPN, Google, Lululemon, Glossier, Zillow, NY Times, and dozens more staff, operate, and measure their social media programs.As the producer, I oversee and handle all aspects of a podcast's production, delivery and schedule. My responsibilities include:• Support and manage communications for the podcast hosts and guests• Manage the podcast production schedule and development• Recruit and approve all podcast guests & inquiries• All social promotions of the show• Ensure podcasts meet internal deadlines• Manage each episode's editing, recording and distribution with external design teamSince I took over as the executive producer, our podcast has:- Generated over 2 million downloads- Brought on over 200 brands- #1 Best Podcast/Audio Series - Content Marketing Awards 2022- Ranked #2 Top 10 Marketing Podcasts on Podbam- Top 100 Marketing Podcasts on GoodPods- Ranked #1 Social Media Marketing Podcasts of 2023 - Demand Sage- Ranked #6 Top Podcasts for Social Media Marketing - Shopify- Ranked #4 Top 10 Marketing Podcasts for Beginners and Pros - Coursera- Ranked #5 Top 24 Social Media Marketing Podcasts - Hootsuite- Ranked #1 Top 8 of the Best Social Media Marketing Podcasts - Dripify.io- Ranked #2 Top 10 Podcasts on Social Media - SocialPilot

Spearheaded social efforts to help LastCrumb become the best cookie company in the world. • Developed a first-ever creator program, generated over 140K impressions on comments, 4 million post impressions across TikTok and Instagram, helped increase follower growth on TikTok by 42.3%• Oversee & develop all social plans + content for TikTok, Instagram, Threads, and LinkedIn channels. • Work closely with Creative Director & the Integrated Marketing Manager to align campaign initiatives and social editorial in the Last Crumb way.

Join the dynamic and prominent duo, Alyssa Bonanno & Will Mayer, as they dive into the "Cult of Brand" podcast, where brand creatives and cult scholars unravel the mysteries behind iconic followings. Explore the parallels between cult devotion and brand allegiance, sipping from the cup of forbidden knowledge in a realm where the Kool-aid flows freely, revealing the secrets of brand strategy and psychological allure.

• Oversees the strategy and execution of creative campaigns, such as ebooks, full scale webinars, blog visuals, podcast publishing & more.• Ensure designs and content reflect brand images and guidelines consistently for clients and internal team.• Maintaining a posting schedule on social media platforms and regularly create platform-specific content including text posts, images, videos and graphics, along with daily community management. Increased Facebook engagement rate by 161%, Increased Instagram engagement rate by 275%, Increased Twitter engagement rate by 68.2%, Increased LinkedIn engagement totals by 209%.

• Prepare reports & landing pages; making presentations; ad brief development; project management for clients and internal team.• Maintaining a posting schedule on social media platforms and regularly create platform-specific content including text posts, images, videos and graphics. Increased Facebook engagement rate by 161%, Increased Instagram engagement rate by 275%, Increased Twitter engagement rate by 68.2%, Increased LinkedIn engagement totals by 209%.Convince & Convert is a digital marketing consultancy specializing in social media and content marketing. We perform audits, strategic planning, and ongoing advice and counsel to some of the worlds largest brands. Founded by Jay Baer (national keynote speaker, marketing strategist and 6x New York Times bestselling author), C&C works with prominent companies including Wal-Mart, Bentley, Cisco, Nike, Columbia Sportswear, Allstate and the United States Olympic Committee.

• Assist in content elements of graphics, social media and prepared company documents for marketing materials.• Analyze and research competitive market trends to develop necessary business needs to curate brand positioning and strategy. • Assist in developing marketing plans in order to set apart clients from competitors in the field.

Monitoring and evaluating team performance.Train student-athletes in fundamental volleyball mechanics and techniques and review performance of individual players for providing feedback.Assist Head Coach to train volleyball team by providing technical, non-technical and administrative support.

• Increase engagement and brand awareness across social media channels.• Source and recruit influencers through social media to develop organic growth and UGC content.• Maintaining brand image through strategic analysis of current trends in the market and media.

Full-time student athlete for the Women’s Volleyball Team at CCNY. + Team manager for both women's and men's volleyball team.- 4X CCNY Student Athlete Academic Honor Roll- 4X CUNYAC Scholar Athlete - 2X Coaches Award - 2019 CUNYAC Scholar Athlete of the Year - 2018 Athletic Operations & Management Award

• Communicating new campaigns and product updates to network of 10,000+ BeeRoll users. Working with brands such as: Netflix, TripAdvisor, OxiClean, P&G, Nascar, FOX Sports.• Edit and create list segmentation in order to effectively communicate new campaigns to users. Utilized programs such as: Yesware, Dovetale, Mailchimp, CMS, CSV, Front, SocialData.• Work on graphic and content designs to further impact the perspective of BeeRoll to clients and users through Adobe Cloud Programs (PhotoShop, Fresco, Illustrator, Color Adobe)

• Developing marketing strategies such as social media analytics, website updating, flyer and graphic creation.• Introduced new PR tactics to spread brand awareness to the City College campus.• Led a new team of 4 apprentices and successfully sold out 3 workshops within 1 month.

• Created email marketing campaigns to promote the Zahn Centers events and messages.• Used CTA, A-B testing, and developed list segmentation in order to distribute company message properly.• Revamped the Zahn Centers’ voice and messaging to reach a new target audience.

• Representing a fitness/clothing brand and developing promotional posts to increase sales and awareness.

• Representing a non-profit, marine life organization and developing promotional posts to increase sales and awareness.