I'm all about driving growth at the intersection of creativity, media, and performance. My approach is a blend of strategy and execution—I help brands scale by integrating creator-led content with precision-targeted paid social campaigns. Simply put, I make brands resonate with their audience, whether through viral TikToks or high-impact ads.At the helm of TRIFECTA, a creative growth studio, I specialize in elevating consumer brands by combining the power of media, experiential marketing, and performance strategies. Our team is a collective of top-tier talent, from content creators and growth marketers to community builders, all working together to craft marketing that truly connects.Before launching TRIFECTA, I spearheaded growth marketing for brands like Ash & Erie and Outstanding Foods, and scaled Paid TikTok strategies at SLOPE Agency. These experiences sharpened my expertise in e-commerce, working closely with the C-Suite to drive significant revenue through a comprehensive creative funnel. I've led diverse teams of media buyers, social strategists, designers, developers, and content creators, always balancing the art and science of brand growth.When I'm not scaling brands, I'm curating experiences and managing strategy for hospitality ventures. I also write Living Room NYC, a newsletter and community that explores the intersection of creativity and culture, as well as Creative Compass, a newsletter centered on performance creative strategy.Let's connect—email me at leann@trifecta.xyz.