- Mentored and guided 30+ students through the undergraduate and postgraduate university application process in one-on-one sessions. Improved confidence levels for clients.- Conducted goal setting (e.g. SMART method) and interview preparation practice with clients. Monitored client progression and adjusted goals- Identified strengths and weaknesses, suggested strategies and activities to refine applications- Hosted online (Zoom) and in-person lead magnet events that provided an introduction to personal branding - Conducted in-depth research and authored scripts for Icon's online courses, pivotal to the company's strategic move into the digital market. Topics include: General Application, Scholarships, Leadership & Teamwork, Mental Wellness- Edited content created by fellow coaches, ensuring grammatical accuracy, refined syntax and tone to ensure consistency in the final scripts- Consistently delivered content on time, managing up to 10 scripts of 1,500 words per month

- Crafted immersive multi-sensorial yoga experiences, integrating creative visualisation, sounds and scents. Transformed yoga into an eagerly anticipated event in its own right, creating an environment that fostered introspection and reflection- Integral member of the executive committee for Kita Kita, an art and holistic wellness market. Demonstrated adept negotiation skills in securing the event venue and creating a strategic plan to ensure profitability. Successfully curated and coordinated 15 vendors, drawing in 1,000 guests across a two-day event- Organised, marketed, and achieved 100% tickets sold for a weekend retreat. Coordinated a diverse array of holistic wellness activities, encompassing meditation, yoga, and reflective journalling- Proactively secured collaborations with reputable organisations and event venues through event proposals and persuasive pitches. Selected to deliver two workshops at the Singapore International Festival of the Arts 2021- Web design for unapologeticyoga.com with various website building tools (Podia, Squarespace, Kajabi). Created infographics to effectively convey information (Canva)- Executed impactful marketing strategies and enhanced brand awareness on Instagram, leveraging influencer partnerships and industry collaborations to achieve substantial organic growth, garnering 1000 followers- Proficient in Instagram content creation, encompassing Reels, Lives, and carousel posts, with a primary focus on delivering valuable and educational information to engage and inform followers

- Contributed to a retrospective book featuring the art of Lim Tze Peng, entailing content creation and academic art analysis for 50+ pieces, and English-Mandarin interview translations- Location scouting, social media management, Facebook advertisement campaigns

- Provided professional copyediting services including spelling, grammar and punctuation, clarity and consistency and bibliographic style (APA, MLA and Chicago)