Leanne Ainger Email & Phone Number

Dewsbury, Gb

Sheffield, England, United Kingdom

Responsible for the planning, creation and delivery of the annual group marketing & events plan, supporting business growth objectives and meeting guest needsLeading a team of channel managers, in house creative and production teams to deliver group and seasonal campaigns to bring the brand identity to life across multimedia platforms and drive brand awareness and increased revenueWorking cross functionally and in collaboration with the Commercial, Operational and Property Directors to drive innovation, improve business performance and drive revenue and occupancyCreation of effective activity briefs working collaboratively with the digital, social, CRM and Commercial teams to assess the best media to deliver engaging, integrated plans that are delivered on time and within budget Developed the Marketing Strategy and purpose alongside the Marketing Director to ensure we are planning longer term innovative, relative methods to reach new and existing audiences in an effective way

Driving strategic business decisions in the long term and tracking performance in the short term. Working cross functionally with all departments and the leadership team to drive the insight agenda and turn insight into actionLed category and shopper insights for Red Bull and competitor set as part of the Strategy and Insight team. Responsible for developing and delivering the perfect understanding of volumetric and shopper performance drivers through proactively sourcing, managing and evaluating research partnersImproved reporting suite cycle by creating a sustainable structure and approach to deliverySuccessfully led and managed several Kantar World Panel plus shopper insight projects from end to end providing actionable insights to support new customer relationships and channel understanding across the global business

Remote

Our aim is to provide a ‘clearvue’ on all things consumer and shopper behaviour related.We provide a better way to build your understanding of your market, starting with the consumer.The art comes with mixing the ‘what’ and the ‘why’ and zoning in on the trends and patterns over time.Curiosity fuels our thinking with a dose of passion, honesty, creativity and simplicity.

Bradford, United Kingdom

Developed and executed progressive strategic plans for insight to meet and exceed core business objectives across Commercial, Product & Marketing and Creative functions.Led all aspects of the Business Insight function, creating alignment and 'one version of the truth' across the UK and worldwide.Introduced and implemented a consumer understanding and research programme which informed critical business decisions to gain competitive advantage. Worked cross-functionally to support key business units to step change their understanding of performance by creating, measuring and communicating insight-based KPI's.Generated annual, comprehensive market sizing report which provided the business with robust data, actionable analysis and forward forecasts by channel.Planning, managing and cost control for large-scale insight programmes to meet business requirements, whilst ensuring a continuous development approach to all activity.

Leeds, United Kingdom

Concept development and delivery across Food to Go and Food Service categories. Designed innovative operating model, ensuring continuous process improvement and return on investment. Collaborated cross-functionally to trial initiatives and evaluate and improve business performance in line with IRR target.Produced detailed reports for senior management to exploit business opportunities.

Leeds, United Kingdom

All aspects of Category Planning for Bakery including Category Strategy development, brand planning, trade marketing plan and fully integrated marketing campaigns both own label and branded, product and packaging development, product packaging design, POS, events, promotional planning & market data analysis.

Leeds, United Kingdom

All aspects of Category Planning for Meat, Fish & Poultry including Category Strategy development, brand planning, trade marketing plan and fully integrated marketing campaigns both own label and branded, product and packaging development, product packaging design, POS, events, promotional planning & market data analysis.

Leeds, United Kingdom

Merchandising mgr for Savoury & Canned and Condiments & Cooking based in ASDA head office. Responsible for building and maintaining all modulars for both categories, ranging and space analysis, space recommendations, merchandising solutions and category development recommendations.

Leeds

Grocery, Formats, Fresh Food

Leeds, England, United Kingdom

Bachelor'S Degree, Fiber, Textile And Weaving Arts, 2:2

Textiles and surface pattern.

Education record