Leanne Barretto Email & Phone Number

Canada

Successfully executed on time launches of 2 projectsSpearheaded the rollover of a critical business software & demonstrated exceptional determination and support in enabling the client to overcome business challengesResponsible for day-to-day project management and currently managing 4 projectsUnderstanding business requirements in order to write site development briefsBriefing teams on creating interactive proto-types, mock ups and develop solutionsCollaborate across different teams to support site development effortsEnsuring quality of website on all browsers and devices by conducting extensive and thorough quality checksUnderstanding software usage and objectives in an effort to bring about improvement in functionality, user journey and user experience

Mumbai, Maharashtra, India

Ensured content on product landing pages is accurate & optimized across all ecommerce platforms and devices as well as aligned to the brand’s larger global imagery and professional expertise heritageRegularly audited sites for correct customer journey executions and content accuracy and improved Content Integrity compliance from 59% to 100%Created a Content Guideline Playbook with an objective to support creation of best-in-class content; in line with Brand as well as Platform guidelinesCreated processes for streamlining Catalog Listing and Creative Management Assisted in creating and executing e-merchandising strategies to optimize customer experience and improve product ranking and viewingSuccessfully executed an efficient and on-time content update for Key SKUs across all ecommerce platformsRegularly monitored sites for Stockouts, Price variations and Search performance and reported inconsistenciesCoordinated with Ecommerce Key Account Managers and Marketing teams to develop content strategies and gather product information and creatives for new product launchesManaged creative requirement for all ecommerce platforms, managed product content and maintained product catalogs - SKU onboarding, SKU deactivations and content modifications - across various vendor accountsProvided feedback and recommendations for enhancing content and making creatives optimized for driving higher conversions and improved ROIEvaluated & reported performance of creatives on ecommerce platforms and worked towards building creative efficiencies on the sameScanned the competitive landscape for best practices and key insights to drive merchandising strategy and shared actionable recommendations with internal stakeholdersProficient in Amazon Vendor Central for Listing, Image uploads and A+ content creation

Mumbai

Ensured Omni channel alignment by tracking weekly online launches against offline launches and improved the online launch percentage of merchandise from 65% to 90%Was actively involved in all aspects of site development and launched Westside’s new desktop and mobile website in 3 monthsDeveloped catalog image guidelines, site navigation, copy & attribute lists across apparels, accessories, footwear, toys, tech & gaming, books, cosmetics, stationery and home goods as part of ecommerce site developmentManaged creation of product content and digital creative assets and ensured optimal alignment of creatives on high visibility & best performing site properties so as to maximize clicks and conversionsManaged site merchandising, maintenance and site enhancements on westside.com by collaborating across multiple internal and external teamsEnsured on-time upload of merchandise across e-tailer sites by working closely with a cataloging studio and data processing agencyProficient in managing product content, updating metadata, images, editing tags and creating collection pages in ShopifyCollaborated with Buying teams to obtain new launch merchandise for ecommerce shoots, content creation and onboarding on e-tailer sitesOptimized product information for SEO by implementing the use of top-ranking keywordsRegularly monitored sites for consumer journey and content accuracy and reported issues to the concerned teamsClosely worked with appropriate teams to resolve content issues and other website bugsMonitored inventory levels to ensure maximum availability of products on the siteMonitored daily sales & prepared weekly reports on online business performanceProvided assistance in resolving customer complaints / queries relating to contentReviewed and utilized campaigns and promotions data, analytics insights & e-tailer inputs to enhance the merchandising strategyWorked with cross functional teams to support initiatives, promotions and campaigns to drive ecommerce growth

Mumbai, Maharashtra, India

Coordinated with the ecommerce cataloguing studio for shoot planning and ensured accuracy as well as adherence to brand guidelines in the creation of product copy & imagesOversaw merchandise receipt and shoot management processes at the cataloguing studioConducted content and images quality checks prior to upload on sitesRegularly monitored sites for successful execution of consumer journeys and content accuracyCoordinated with Buying teams for obtaining merchandise for ecommerce shootsManaged creation of product content and digital creative assets and ensured optimal alignment of creatives on high visibility & best performing site properties so as to maximize clicks and conversionsCoordinated with data processing agency to ensure accurate upload of product information, images and other relevant data on the siteAligned online launches with offline merchandise launch and ensured merchandise is listed online in the shortest possible timeManaged the banner creation & banner refresh schedule of the Westside Brand page on tatacliq.comEnsured all web creatives were aligned with the marketing team’s focus brands and storiesWorked with cross functional teams to curate collection pages and other allied activities to support initiatives, promotions and campaigns to drive ecommerce growth

Mumbai Area, India

Maintained Swatch Approval FilesSent out garment sample indents for sampling and providing approvals to vendorsMaintained product information on PLM software (Product Life Cycle Management)Updated the PLM (Product Life Cycle Management) and Range PlannerData Entry & Raised ITP's (Intention to Purchase)Followed up with merchandising team for PO creationFollowed up with vendors for garment samples and final shipment deliveriesAssisted in garment fit sessions

Processed requisitions and prepared purchase orders on Oracle for capital goods, other supplies, equipment & A.M.CsFollowed up with vendors for quotations and deliveriesNegotiated on pricing and delivery schedules for staff uniforms

Master'S Degree, Marketing, O

Bachelor Of Science (B.Sc.), Life Sciences

Activities and Societies: Additional studies: Honours in Chemistry

Hsc, Science