An experienced Senior Marketing and Communications professional, open to opportunities and collaboration. I’m committed to purpose-driven brand communications with a passion for sustainability. My expertise covers planning and delivering impactful end-to-end TTL campaigns, branding and communications for large-scale online and live events. My proficiencies extend to marketing strategy, brand communications planning, agency and project management, content planning, narrative and creative development, copywriting and editorial across multiple channels and platforms. Key Accomplishments: ★ Achieved an A-Grade in the Mini MBA in Marketing with Mark Ritson - April to July 2024.★ Co-parenting our 6-year-old daughter, Pearl Ava-Rose, juggling family responsibilities alongside professional commitments.★ Volunteering at my daughter's school, providing MarComms consultation, including developing a communications strategy for fundraising initiatives, successfully raising £80,000 for a new multi-use games area★ Continuously enhancing digital marketing expertise through courses from leading platforms such as Google, HubSpot, Canva, Udemy, and LinkedIn to stay on top of current trends.

A passion for purpose-driven storytelling drove my success at Shell Eco-marathon, where I led the concept and execution of brand campaigns to create awareness and maintain reputation. At the helm of the "Changemakers of Tomorrow" campaign, I developed a transformative narrative to capture the real-life stories of perseverance, collaboration and innovation of Gen-Z STEM students pioneering sustainability in groundbreaking ways. My role extended beyond end-to-end application of the campaign, to brand communications and content lead for large-scale regional and local on-track events over 2 seasons.Key Accomplishments: ★ Directed a new 2020 website launch as content and editorial lead, achieving a +65% visits, +60% unique visitors and +80% page views.★ Led multiple virtual campaigns 2020 - 2022 due to cancelled track events during COVID, incl. integrated digital and influencer campaign Pitch the Future 1bn impressions, increased understanding of Shell Eco-marathon by 20% (Reputation Tracker) 94% of students confirming registration for next season.★ Launched first ever TikTok channel as part of Shell Eco-marathon 'Future Rider' integrated brand campaign, contributing to 43% of all clicks, a +4% lift in attitude (Kantar Millward Brown).★ Drove end-to-end strategic planning and delivery for 2023 documentary series resulting in +474% engagement and cost savings exceeding $500K through project management, vendor negotiations, and resource optimisation.★ Pioneered a 2023 content plan for at-event STEM stories, communication strategy, story mining, and creative narrative development to capture inspiring stories from participating students achieved a +77% YoY increase in engagement on Instagram.★ Spearheaded a distinctive new VI and toolkit, leading to 30% reduction in timelines and cost efficiencies.★ Achieved exceptional results through creative, content, and media agencies, to conceptualise strategies and content driving reach to 107m (7x) and engagement to 21k.

Collaboration is at the heart of my approach as a marketing professional. Working seamlessly with the Brand ER Manager, I orchestrated the co-ordination and evaluation of both global and local brand campaigns, ensuring alignment between overarching brand messaging and the nuanced dynamics of the UK market.Key Accomplishments: ★ Performed as the Communications Lead for Make Future Live, orchestrated seamless communication efforts, overseeing a large-scale integrated experience for over 3,500 at-event stakeholders and 18K+ virtual attendees. Surpassed benchmarks from previous years.★ Implemented a content strategy that resulted in 2.45M engagements from external audiences, positioning Make Future Live as a global flagship event resulting in a significant increase in audience interaction compared to historical performance metrics.★ Demonstrated resilience and adaptability during the challenging circumstances of the COVID-19 pandemic, retaining the contractor position.★ Navigated the impact of global event cancellations securing a role in the Global Brand and Communications team, fulfilling responsibilities as Shell Eco-marathon Global Senior MarComms Manager.

As Mum to our daughter Pearl Ava-Rose, she has taught me a thing or two about patience, compassion, negotiation and nurturing who challenges and inspires us daily. I spent dedicated 11 months on maternity leave and still successfully employed by Little Miss Pearl, who is 6 years old.Key Accomplishments:★ Highly skilled at storytelling, listening, feeding, playing and multi-tasking.

My journey at Whippet was a key learning experience in collaboration, decision-making and problem-solving as part of a senior leadership team within a small agency. Alongside the Creative Director, I collaborated with the Managing Director and played a pivotal role in shaping key business decisions, providing strategic insights and recommendations, actively contributing to the formulation of a new business plan for the company's future success. As head of the client services team, I lead a small team of 3 aligning their efforts with client expectations and instilling a culture of high-performance standards. Key Accomplishments: ★ Established senior client connections by securing successful pitches with prominent brands, such as Iceland, Pizza Express, and Harry Ramsden.★ Cultivated and maintained strong partnerships with pivotal clients Tesco Mobile and Wickes, steering clear of re-pitching through the delivery of high-quality results, adept management of performance challenges, and strategic expansion of the client services team.★ Nominated as finalist for two Retail Week Awards in 2018 for our Iceland ‘Store of the Future' Brand Refresh.

In my role as senior client lead, I successfully guided a team of seven in the development and delivery of innovative and creative retail marketing communication strategies for Virgin Media. Our focus was spread across three pivotal retail channels: Virgin Media Stores, Virgin Venues, and Indirect teams. Building and nurturing relationships was at the core of my responsibilities. I took pride in being the primary point of contact for key clients, steering strategic discussions, and addressing any challenges that arose. Key Accomplishments: ★ Shortlisted for an IPM Award 2013 – Student 2012 Retail Campaign★ Achieved victory at the IPM Awards 2014 for the Virgin Media's Student Campaign 2013 winning awards for a Gold (Best Integrated) and Bronze (Best Copy & Art Direction)

An eye-opening experience and exciting opportunity to take up a client-side secondment at Virgin Media from BD Network and drive the retail campaign for the integrated launch of a new Broadband product and as key contributor to the Glasgow Commonwealth Games initiative. I took on the secondment role to spearhead transformative campaigns with lasting impact, whilst still leading a proficient team of seven individuals agency-side as Group Account Director, ensuring seamless co-ordination and optimal performance throughout the lifecycle of each campaign.Key Accomplishments: ★ Executed four crucial retail campaigns, overseeing the entire process from client to agency.★ Leveraged a distinctive role within the Brand Team to make noteworthy insightful contributions to Go-To-Market (GTM) planning and execution. Collaborated with sales, commercial, retail, and internal communications teams to achieve desired results.