Leanne Davis Email & Phone Number

Continuation of below role, plus the following: Manage the Direct Marketing schedule:-Ensure key placement of differing campaigns to the strongest segment of appropriate and most relevant data.-Manage and plan content for a range of products.-Rapid response to key market trends with appropriate collections of relevant product or tactical offers.-Ensure all segments of data receive tailored products across the monthly schedule.-Ensure growth of loyalty scheme with key placement.-Allocate workload to team effectively, drawing on individual strengths and ensuring team upscaling.-Compile monthly marketing reports for directors and HOD’s. Ensuring: - Monthly/yearly spend budgets are met - Monthly revenue targets are met and increasing YOY.- Monthly profit targets are met and increasing YOY.- Keep ROI above target level and increasing YOY.

Continuation of below role, plus the following: Implemented and maintained: Reengagement data campaigns:-Planned and created offline content for dormant data. -Planned and created marketing strategy to ensure % of data was retained and resulted in sale upturn.-Briefed, worked alongside design house and signed off artwork for above. -Worked with fulfilment house to ensure a strategic land date. Data acquisition:-Created offline content for national press and magazine adverts. -Created offline content and signage for public events. -Briefed, worked alongside design house and signed off artwork for above. -Worked with fulfilment house to ensure a strategic land date where applicable. Data retention: -Planned and created offline content for database.-Strategised marketing campaigns to increase sales. -Integrated loyalty programme initiatives in line with overall brand campaigns. -Briefed, worked alongside design house and signed off artwork for above. -Worked with fulfilment house to ensure a strategic land date. Other: Streamlined internal processes impacting various departments: customer services, marketing and sales. Experience in managing PR campaigns & offline content needed for press releases.

Planned and managed creative with external design house. Planned and managed delivery of direct marketing with external fulfilment house. Planned and created tailored content for a variety of campaigns. -Key attention to detail-Excellent verbal and written communication skills-Due to working with a variety of stakeholders, able to adapt tone with ease and appeal to a range of audiences -Creative yet strategic at all times with a strong commercial awareness-Strength for prioritisation and meeting multiple fast paced deadlines