Responsible for the coordination and management of a corporate acting team to assist with the effective delivery of corporate theatre plays and workshop scenarios that help to create behavioural change for the better in workplaces.

Development and launch of key fundraising initiatives in support of conservationFostering new community and corporate relationships and harnessing existing ones with a view to increasing fundraising revenue for the zoo through cross promotional initiativesCreation of new fundraising products with proceeds to conservationEffective implementation of fundraising strategy, operational plans and building Perth Zoo's fundraising program profileImplementation and production of appropriate communications, collateral and associationsKnowledge and skill in fundraising, corporate and community liaison, merchandising, upselling and cross sellingNegotiation and influencing capabilities with diverse stakeholders

The Experience Lab provides experiences to assist companies and their staff to work more effectively and efficiently. This is done through providing real play actors, work simulations and training workshops to enhance interpersonal and leadership skills. They have worked throughout Australia as well as parts of Asia.

Strategic marketing consulting including the creation of marketing plans, cross promotions and creative pieces (newsletters, mailouts, website copy etc)

• Effective role playing in high pressure, simulated environments • Ability to learn and retain highly detailed scripts and instructions with minimal notice - even within scenario if that is what is required• Strong ethical behaviour and integrity with a focus on protecting the confidentiality of sensitive information and intellectual property of each organisation • Intuitive and adaptable nature• Ability to work as part of a larger group or autonomously

Responsibilities:Launch and oversee Perth Zoo's major fundraising campaign - Wildlife Conservation ActionThe creation of major fundraising and corporate sponsorship strategies for Perth ZooManagement of key team within the Corporate Relations and Fundraising sectionNegotiation with key sponsors and supporters to ensure maximum revenue for Perth Zoo Advertising and promotion of Perth Zoo's fundraising productsPresenting to key corporations and members of the public on Perth Zoo's role in conservationCoordination of Perth Zoo's membership program that services of 16,000 membersOversee the implementation of key cross promotional initiatives in support of Perth Zoo's membership program and productsOversee the creation of new fundraising products for sale to the publicKey achievements:Launch of new, major fundraising initiative that directly supports key conservation projects in the wild - the first of its kind in AustraliaRaised over $200,000 for Wildlife Conservation Action in its first year of operationExceeded revenue target for fundraising and sponsorship - $1.5 million dollars

Responsible for the management of Perth Zoo’s commercial operations, product development, product delivery and sales in the areas of retail, sponsorship, membership and fundraising programs, events and other commercial activities.

• Launch and oversee Perth Zoo’s major fundraising campaign – Wildlife Conservation Action• The creation of major fundraising, marketing and corporate sponsorship strategies for Perth Zoo• Management of major revenue and expenditure budgets across multiple sections• Working with key internal and external stakeholders to achieve outcomes and objectives• Negotiation with key sponsors to secure funding and ensure their objectives are met• Management of key team within the Commercial Operations section (sponsorship, fundraising, events and retail arms of the business)• Negotiation with key sponsors and supporters to ensure maximum revenue for Perth Zoo • Advertising and promotion of Perth Zoo’s fundraising products• Presenting to key corporations and members of the public on Perth Zoo’s role in conservation• Coordination of Perth Zoo’s membership program (on-line and face-to-face) that services of 16,000 members• Oversee the implementation of key cross promotional initiatives in support of Perth Zoo’s membership program and products• Oversee the creation and marketing of new fundraising products for sale to the publicKey achievements:• Launch of new, major fundraising initiative that directly supports key conservation projects in the wild – the first of its kind in Australia• Raised over $200,000 for Wildlife Conservation Action in its first year of operation• Exceeded revenue target for fundraising and sponsorship - $1.5 million dollars

Development and launch of major fundraising campaigns in support of conservationCoordination and implementation of key cross promotional fundraising initiatives between Perth Zoo and key sponsors and supportersNegotiation of advertising space, in-kind goods and services and donationsPresenting to key corporations and members of the public on Perth Zoo's key fundraising programsCoordination of Perth Zoo's membership program that services of 16,000 membersImplementation of key cross promotional initiatives in support of Perth Zoo's membership program and productsCreation of new fundraising products for sale to the publicKey achievements:Over $300,000 raised in support of Perth Zoo's Project Sun BearIncrease in Perth Zoo members from 5000 to 16,000 within two yearsIntroduction of life-sized, ink impression Perth Zoo animal paw prints Integration of key Perth Zoo fundraising products into the Zoo's retail sites and through sponsor and supporter networksMoving Perth Zoo's products into the online sales environment

Developed and managed a network of over 13 Optus franchises & 20 independent dealerships (over 140 staff members)Ensured minimum 100% achievement of prescribed business targetsCo-ordinated the re-fitting of 5 stores simultaneouslyIdentification and opening of new 10 Optus sites and franchisesImplemented solutions to ensure the retention of existing customer base and the acquisition of new customersKey achievements:Achieved a minimum of 100% of sales targets each year for 5 consecutive yearsEnsured simultaneous fit out of 5 Optus World franchises were completed on time and successfullyAchieved rank of No.1 Franchise Business Executive for ACT/NSW (No.2 nationally) in the area of performance related to sales achievement and consistent business practices throughout the franchise networkPlayed a key role in the development of a major sales incentive program across ACT/NSW which resulted in a 20% improvement of cross selling of Optus products and servicesWas the only Sales Executive throughout ACT/NSW to have multiple franchises within the top 10 nationally for sales and customer serviceCovered the largest geographical territory with the most exposure to varying business practices and differing business needs. Managed to individually identify these needs and keep the franchises at a high level of achievement. Average franchise target achievement of 104%

Provide administrative support to Sales teamPreparation of corporate eventsCreation of sales incentives and staff trainingSupport with retail trade shows and store openingsCollation and preparation of sales results and tracking of store performancesKey achievements:Developed and presented successful Sales Incentive for retail stores that was adopted nationally.Created functional and efficient sales reporting system that was implemented in each state and territory by Sales Executives.