Leanne Eldridge Email & Phone Number

Freshwater, New South Wales, Australia

• Sold globally, Expedition Foods is recognised as one of the top brands of freeze-dried meals available in today’s market. A division of ‘Racing The Planet’, Expedition Foods, specialises in marketing to the global.
• Managing the marketing budget and product revenue
• Producing newsletters, EDMs and promotional collateral
• Managing our digital marketing and social media
• Managing events, exhibitions and sponsorship's
• Managing our product stock, distribution and customer experience

• Manage and execute the Optus Wholesale Marketing communications plan. I was responsible for managing all branding, customer events, PR, internet, intranet, the marketing budget and collateral. Responsibilities included
• Managing the marcomms budget
• Directly managing one team member
• Managed the Internet and Intranet site
• Liaise with the agency, partners and suppliers for the execution of key integrated marketing campaigns

Telstra Business, Sydney Office

• Develop and execute Telstra’s new segment marketing strategy to deliver highly tailored marketing solutions for all Telstra products relevant to Australian Small Businesses Responsibilities included
• Project managed the development and execution of quarterly marketing campaigns targeted at small to medium Australian businesses
• Presented regularly to the senior leadership team on new initiatives, progress reports and quarterly planning
• Identify and drive the development of new product features and retail packaging based on defined market segments
• Developed a new Small Business Intranet site
• Liaise with the agency, partners and suppliers for the execution of key integrated marketing campaigns

Sydney, Australia

• April 2005 – June 2006 SingTel Optus BusinessGroup Marketing Manager – IP Convergence SolutionsRole involved managing a team of three marketing managers to develop and execute the marketing plan and new product.
• P&L responsibility for 6 product portfolios. Accurately managing revenue, cost of sales and margins to a +/- 5% variance
• Managed industry conferences and organised national customer road shows
• Identify and drive the development of new product features and enhancements in line with market trends
• Liaise with the agency, partners and suppliers for the execution of key marketing integrated campaigns
• Monitor competitor activity, pricing, customer buying behaviour and capabilities to ensure accurate positioning of Optus services.

Sydney, Australia