Leanne Harvey Email & Phone Number

Yorba Linda, California

Huntington Beach, Ca

• Educate clients on the latest real estate trends & market analysis• Develop and implement marketing strategy; leveraging technology, digital and traditional advertising and promotional campaigns• Negotiate contracts and purchase agreements, and facilitate and coordinate the closing process

Huntington Beach, Ca

Launched neuroscience based franchise learning center• Conducted research to determine customer demographics and market dynamics• Developed marketing plan and implemented marketing campaigns to generate brand exposure utilizing cine-media, direct mail, radio and print advertising, outreach and event marketing• Executed digital and social media marketing programs• Managed social media channels ensuring content was engaging and on brand• Developed business and community relationships focused on co-promotion of brand• Created and participated in community events, seminars, and fundraisers to raise brand awareness and create opportunities for lead generation• Was a passionate evangelist for the franchise working very closely with the press and community to best position, message and push forward the brand• Developed and maintained marketing budget

Led all marketing strategy and campaign implementation for Entrepreneur Media’s book division including business development, campaign creation, brand positioning, media outreach, author marketing, vendor relations, sales, and distribution all focused on driving customers to retail and online bookstores. Grew overall business through identifying and developing new channels and revenue streams• Identified tactics, developed and implemented marketing mix for up to 50 different titles each year that resulted in consumer sales in the retail and online sectors• Worked with individual authors to develop innovative product launch plans to create a unique brand identity, develop relationships with consumers, and produce successful marketing results• Responsible for marketing and sales budgets covering both domestic and international sales• Initiated and directed both digital and traditional marketing campaigns• Grew overall business through identification and development of new channels and revenue streams• Identified and developed new partners for revenue generation and marketing outreach efforts• Created marketing collateral, sales presentations, reports, marketing analysis in support of sales team• Managed marketing staff and directed outside freelancers including graphic designers, cover designers, publicists and copywriters• Wrote and edited copy for book jackets, catalogs, tip sheets, ads, press releases, collateral, and newsletters. Provided editorial direction for outside copywriters• Directed publicity efforts – both outside publicists as well as in-house publicity campaigns• Initiated and directed development of social media marketing programs

Business development and marketing responsibility for magazine and book publishing divisions

Developed client/account relationships. Sold corporate marketing and advertising packages ranging from $2500 to $500,000.