Leanne Lai

Leanne Lai Email and Phone Number

Assistant Brand Manager @ 美強生營養品股份有限公司
Taipei City, Taiwan, Taiwan
Leanne Lai's Location
Taipei, Taipei City, Taiwan, Taiwan, Province of China
Leanne Lai's Contact Details

Leanne Lai work email

Leanne Lai personal email

n/a
About Leanne Lai

- 6+ years brand marketing experience in FMCG categories across F&B and Skincare industry.- Strong communicator and capabilities in media strategy, IMC development, CRM development, product positioning and public relationship to deliver P&L target.

Leanne Lai's Current Company Details
美強生營養品股份有限公司

美強生營養品股份有限公司

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Assistant Brand Manager
Taipei City, Taiwan, Taiwan
Employees:
20
Leanne Lai Work Experience Details
  • 美強生營養品股份有限公司
    Assistant Brand Manager
    美強生營養品股份有限公司
    Taipei City, Taiwan, Taiwan
  • Godiva Chocolatier
    Senior Marketing Executive / 行銷主任
    Godiva Chocolatier Apr 2023 - Present
    Taiwan, Taiwan
    - Managed A&CP budget allocation and phasing to deliver P&L target. - Lead Holiday IMC plan and host Holiday event to uplift brand equity and strengthen brand desire, attracting over 3,500 participants in two days, successfully driving seasonal gifting sales (STR+2%). - Organized VIP events to strengthen brand loyalty and deepen interactions, generate over 2 million in sales during MAF season with significant ATV growth (+17%).- Developed and implemented VIP birthday gift program… Show more - Managed A&CP budget allocation and phasing to deliver P&L target. - Lead Holiday IMC plan and host Holiday event to uplift brand equity and strengthen brand desire, attracting over 3,500 participants in two days, successfully driving seasonal gifting sales (STR+2%). - Organized VIP events to strengthen brand loyalty and deepen interactions, generate over 2 million in sales during MAF season with significant ATV growth (+17%).- Developed and implemented VIP birthday gift program, effectively attract VIP visit store and increase redemption rate (+4.8%).- Optimized CRM system by establishing multiple performance reports and integrating POS/CRM with LINE, making a step forward in membership management. Show less
  • Godiva Chocolatier
    Marketing Executive / 行銷專員
    Godiva Chocolatier May 2021 - Apr 2023
    Taiwan
    - Develop IMC plan and communication strategy with high quality of execution.- Led the brand campaign, collaborating with KOLs to generate over 900,000 video views, seamlessly integrating offline events to drive 273.9% YoY growth in F&B categories.- Maintained and strengthened media/KOLs relationships, resulting in 89% growth in exposure over two years.- Built and managed GODIVA TW’s official Instagram and LINE accounts, significantly boosting brand presence on social media… Show more - Develop IMC plan and communication strategy with high quality of execution.- Led the brand campaign, collaborating with KOLs to generate over 900,000 video views, seamlessly integrating offline events to drive 273.9% YoY growth in F&B categories.- Maintained and strengthened media/KOLs relationships, resulting in 89% growth in exposure over two years.- Built and managed GODIVA TW’s official Instagram and LINE accounts, significantly boosting brand presence on social media, accumulated nearly 100,000 followers within two years. Show less
  • Gettingpoints Biotechnology Inc.
    Marketing Specialist
    Gettingpoints Biotechnology Inc. Jun 2018 - May 2021
    Taiwan
    - Developed and implemented comprehensive product launch communication plans, including USP, communication concepts and marketing materials for both internal and external teams. - Led and executed over nine product launch plans, with one-third of these products becoming top sellers, contributing to 15% of total sales.- Responsible for planning and execution of online campaigns, digital ads and SEO strategies. Successfully achieved a sustained 5% monthly growth in unique website traffic.
  • Buynow 百腦匯電子信息有限公司
    Intern
    Buynow 百腦匯電子信息有限公司 Jul 2016 - Sep 2016
    Guangzhou

Leanne Lai Education Details

  • National Sun Yat-Sen University
    National Sun Yat-Sen University
    Master Of Business Administration - Mba
  • National Sun Yet-Sen University
    National Sun Yet-Sen University
    Chinese Literature

Frequently Asked Questions about Leanne Lai

What company does Leanne Lai work for?

Leanne Lai works for 美強生營養品股份有限公司

What is Leanne Lai's role at the current company?

Leanne Lai's current role is Assistant Brand Manager.

What is Leanne Lai's email address?

Leanne Lai's email address is le****@****iva.com

What schools did Leanne Lai attend?

Leanne Lai attended National Sun Yat-Sen University, National Sun Yet-Sen University.

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