- Managed A&CP budget allocation and phasing to deliver P&L target. - Lead Holiday IMC plan and host Holiday event to uplift brand equity and strengthen brand desire, attracting over 3,500 participants in two days, successfully driving seasonal gifting sales (STR+2%). - Organized VIP events to strengthen brand loyalty and deepen interactions, generate over 2 million in sales during MAF season with significant ATV growth (+17%).- Developed and implemented VIP birthday gift program… Show more - Managed A&CP budget allocation and phasing to deliver P&L target. - Lead Holiday IMC plan and host Holiday event to uplift brand equity and strengthen brand desire, attracting over 3,500 participants in two days, successfully driving seasonal gifting sales (STR+2%). - Organized VIP events to strengthen brand loyalty and deepen interactions, generate over 2 million in sales during MAF season with significant ATV growth (+17%).- Developed and implemented VIP birthday gift program, effectively attract VIP visit store and increase redemption rate (+4.8%).- Optimized CRM system by establishing multiple performance reports and integrating POS/CRM with LINE, making a step forward in membership management. Show less

- Develop IMC plan and communication strategy with high quality of execution.- Led the brand campaign, collaborating with KOLs to generate over 900,000 video views, seamlessly integrating offline events to drive 273.9% YoY growth in F&B categories.- Maintained and strengthened media/KOLs relationships, resulting in 89% growth in exposure over two years.- Built and managed GODIVA TW’s official Instagram and LINE accounts, significantly boosting brand presence on social media… Show more - Develop IMC plan and communication strategy with high quality of execution.- Led the brand campaign, collaborating with KOLs to generate over 900,000 video views, seamlessly integrating offline events to drive 273.9% YoY growth in F&B categories.- Maintained and strengthened media/KOLs relationships, resulting in 89% growth in exposure over two years.- Built and managed GODIVA TW’s official Instagram and LINE accounts, significantly boosting brand presence on social media, accumulated nearly 100,000 followers within two years. Show less

- Developed and implemented comprehensive product launch communication plans, including USP, communication concepts and marketing materials for both internal and external teams. - Led and executed over nine product launch plans, with one-third of these products becoming top sellers, contributing to 15% of total sales.- Responsible for planning and execution of online campaigns, digital ads and SEO strategies. Successfully achieved a sustained 5% monthly growth in unique website traffic.