Data Analyst
Current- Researched and developed a new credit card product to maximize potential revenue by leveraging advanced analytics- Developed ETL process to automate workflow of information collection, data quality assurance through Python- Performed customer segmentation to identify target customer group and offer customized service to different credit card holders - Developed a K-Means machine learning model to perform the segmentation using Python- Performed data analysis on financial data with SQL and Python to identify opportunities for strategic marketing to increase client outreach and knowledge