• Spearheaded digital marketing campaigns for RazerGold SG, ANZ focused on user acquisition and brand growth.• Managed marketing roadmap, budget and optimised ads across games’ lifecycle (soft/ hard launch, sustain).• Created design briefs and oversaw the creation of marketing assets like banners, playable ads and social content.• Managed RazerGold website, ensured timely campaign implementation and updated HTML-based landing pages.

• Supported 360 action plan, localized trade activations and managed projects across diverse APAC regions (China TR, SEAO, North Asia), to drive brand visibility, growth and enhance customer loyalty• Oversaw Visual Merchandising implementation across >150 APAC doors, tailored solutions for local needs• Conducted monthly reporting on brand’s performance leveraging sell-out data, competition monitoring to inform strategic decision-making and optimise marketing strategies

• Supported Omni-channel Marketing initiatives and successfully executed a Go-To Market Strategy for our new product launch to deliver on Brand KPIs, establish brand awareness, and drive sales• Conducted A/B testing on messaging and ads to optimise conversions• Executed design collaterals for social media, events, and website• Handled communications with Sales Distribution Channel partners, PR communications, and KOL collaborations • Executed visual merchandising updates across Shiseido counters island wide for a major product launch

• Managed content creation, developed media plans and updated social media platforms including Instagram, Tiktok and Twitter, with a focus on increasing awareness and engagement• Monitored trends and analysed social performance to identify areas of opportunity and improvement

• Managed Temasek Hall’s social media platforms such as Instagram, Tiktok, Facebook and Website• Ideated, filmed and edited publicity materials for Temasek Hall; grew Temasek’s Instagram account by 20% through publicity campaigns

• Utilised social media management tools such as Iconosquare and Creator’s studio, for tracking and analyzing engagement, scheduling and publishing content on a global scale to over 1 million followers• Managed and executed graphic design needs and was the lead content creator for Skinnymint’s social media platforms (Instagram, Tiktok, Facebook)• Spearheaded a marketing campaign and successfully launched Skinnymint’s new product, which included facilitating studio product shoots, creating the product’s design brief and executing design assets such as EDMs, banners and social media posts

• Planned the Pageant's programme flow and creative direction• Choreographed female contestants' dance routines, and mentored them on their performance• Oversaw the Jam N Hop committee and trainings along with the Project Director and Vice Project Director, to ensure a smooth and successful execution of the Pageant

• Managed communication internally within Bizad Club, comprising of 17 committees, and externally with our stakeholders• Spearheaded all publications and had final approving authority for the Club’s social media posts on Instagram, Facebook and Telegram channel• Designed Collaterals for publicity and upheld the Bizad Brand image

• Oversaw and Conducted 2 rounds of OGL recruitment for over 100 applicants• Developed and implemented suitable HR Metrics used to assess the applicants