Leanne Martin Email and Phone Number

General manager and brand steward with P&L ownership of Refrigerated Breakfast Sausage including Jimmy Dean, Regional, Private Label, and acquired Williams Sauage portfolio, along with Jimmy Dean Refrigerated Completes (Simple Scrambles, Morning Combos, and Biscuits & Gravy). Responsible for product management, setting strategy, and delivering goaled financial top and bottom-line contribution to the broader company.

• Ownership and P&L responsibility of the Jimmy Dean Fresh Sausage portfolio, the largest and most profitable product portfolio within the Jimmy Dean Business Unit and the Prepared Foods division• Lead the business through ever changing market dynamics related to commodities, pricing, capacity, labor, and competitive activity• Manage the Monthly Sales and Operations Planning process collaborating with cross-functional partners to identify risks and opportunities related to demand and supply resulting in an accurate forecast while limiting distress• Spearheading a strategic renovation initiative for a line extension projected to grow share upwards of +25%, collaborating with R&D, Sensory, Insights, Sales, and Demand/Supply Planners to ensure a successful product launch• Collaborate with agency partners on key initiatives including Jimmy Dean Fresh ‘always-on’ media, ‘Weekends Taste Better with Jimmy Dean’ campaign to encourage purchase of Sausage outside of our key Holiday season, ‘Sausage Waffles’ capitalizing on Tik Tok trends, and our annual Holiday campaigns (digital, programmatic, print, social, influencer, and PR)

General Manager responsible for leading cross functional teams in planning, execution, and analysis of various business initiatives related to Regional and Private Label/Own Brand product development, pricing, promotion, packaging, and sales/operational planning across various national retailers including Sam's Club, Walmart, Kroger, Meijer, and other national/regional grocery retailers. Primary objectives include P&L management and development of strategic business and marketing plans to achieve corporate volume targets and profit margins.

Grew Own Brand penetration by creating and delivering engaging, distinctive, and meaningful products, packaging, communications, and growth-oriented strategic Marketing plans to build brand equity and drive sales for all store brands, totaling over 6000 SKUs. Developed and launched a portfolio of NEW store brands: Essentials (value line), SE Grocers (National Brand equivalent), Prestige (premium offering), and Naturally Better (organic/Better-for-You products). Increased awareness for long-standing heritage brands including Fisherman's Wharf, Hickory Sweet, Lip Lickin' Chicken, Whiskers and Tails, and Chek Soda. Worked cross-functionally to provide creative direction, manage project timelines and costs, and deliver transparent communication and creative presentations to internal and external stakeholders ensuring alignment with overall business objectives. Responsible for on-boarding and day-to-day management of an on-site design agency consisting of six people. Championed Own Brands to create differentiation for our banners, build customer loyalty, and drive sales in our stores.

Developed and executed strategic sales growth initiatives and promotional programs for center store grocery. Translated category strategy into an actionable Marketing plan to drive customer loyalty, increase brand awareness and drive sales.

Developed impactful sales strategies and customer-specific annual marketing plans through collaboration with National Account Managers and Buyers to drive category sales for Advance Auto Parts/CARQUEST, AutoZone, NAPA, O’Reilly, Pep Boys, Walmart, and other retail and commercial automotive customers and distributors. Annual combined sales revenues exceeded $150M.Drove sales and grew share by identifying key customer opportunities and providing added support with fact-based sales presentations, consumer insights, and market research data. Provided dynamic leadership through management of an internal cross-functional team, including one direct report, to execute strategic brand plans, customer-specific promotional programs, sales performance analysis, post-mortem review/ROI, forecasting, and new product introductions.Managed all aspects of planning and coordination for managers conferences and industry trade shows to help foster strategic partnerships with customers, buyers, and other key stakeholders.Tracked and managed the Marketing budget and trade spending (gross to net) against forecast and Annual Operating Plan and ensured compliance with negotiated vendor agreements and contracts.

Pet (Premium Pet Health)Developed and launched the American Farms brand of 100% all natural dog treats consisting of 42 SKUs. Grew the brand to $10M in annual revenue in the first year of launch.Led development and negotiation of a licensing program with Discovery Network. Launched eight SKUs of Crunchy and Chewy dog biscuits under the Animal Planet brand name.Created and implemented an integrated strategic marketing communications plan for two new consumer brands which included websites, social media platforms, sales support materials, in-store merchandising, a PR campaign, and various consumer promotions.Direct Store Delivery (JMFG)Developed strategic marketing plans and support materials to grow sales and drive share in the Direct Store Delivery channel consisting of 30 branches and 300+ sales representatives with annual revenues exceeding $317M (127M lbs.).Led a cross functional team to develop product sell sheets, merchandising standards, coupons, POS materials, and premiums to build brand awareness and increase sales for retail and deli product lines.

Led and managed all aspects of strategic planning, category analysis, assortment recommendation, pricing, product development/launch, and customer marketing programs for the Mass and Dollar channels. Customers included Target, Walmart, K-Mart, Dollar General, and Family Dollar.Grew annual revenue at Target for Solo branded and Private Label business from $10M to $35M (+250%) in just over 3 years.Developed and launched the Target Up & Up Private Label brand in 2009. Won, managed, and retained exclusive contract for all paper and plastic products for over 2 years.Led channel management at Walmart with revenues exceeding $20M annually.Created and presented comprehensive proposal to obtain Private Label disposable plastics business at K-Mart, resulting in $2M+ in incremental annual revenue.

Managed and maintained category leadership position for the flagship SoloGrips brand ($40M), including the iconic Red Solo Party Cup and plastic plates/bowls, Solo branded Clear Cups ($16M), Ultra Colors Cups and Plates ($5M), and plastic tableware for all Private Label customers.Developed strategic marketing plans and budgets for individual brands to support overall company goals and objectives across all channels (Food, Drug, Mass, Dollar). Planned and executed marketing support programs and developed sales collateral to build brand awareness, encourage trial, and promote repeat purchase. Programs included integrated media campaigns (print, TV, online advertising), website development, coupons, and in-store promotions.Initiated and executed a 4-year licensing agreement with Sesame Workshop for exclusive rights to the Sesame Street license. Launched a 12 SKU product line with incremental revenues exceeding $10M.Conducted regular business reviews through analysis of point-of-sale (AC Nielsen) and shipment data to identify market trends and provide strategic direction and recommendations for brands.