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@tysonfoods.com
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4 phones found area 904
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Leanne Martin is listed as Brand Manager at Tyson Foods at Tyson Foods, a with 10 employees, based in Greater Fayetteville, Ar Area, United States. AeroLeads shows a work email signal at tysonfoods.com, phone signal with area code 904, and a matched LinkedIn profile for Leanne Martin.
Leanne Martin previously worked as Brand Manager, Refrigerated Breakfast at Tyson Foods and Senior Associate Brand Manager, Fresh Sausage - Jimmy Dean, Regionals & Private Label Brands at Tyson Foods. Leanne Martin holds M.B.A, International Business; Marketing Emphasis from Depaul University.
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Dynamic and results-focused marketing leader, strategist, and brand builder with a highly accomplished record of creating multi-million dollar revenue streams resulting in explosive growth and business profitability for multi-billion dollar organizations across various sales channels. Extensive experience in all areas of retail, consumer, and B2B marketing: strategic planning, brand management, Private Label/Own Brands development and growth, product development, packaging design, promotional marketing, digital marketing/social media engagement, customer marketing and sales, P&L management, sales and operational planning/forecasting, market research, data analytics and insights, project management, budgeting, and licensing.
Listed skills include Market Planning, Product Marketing, Brand Management, Marketing, and 25 others.
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A career timeline built from the work history available for this profile.
Springdale, Ar, Us
General manager and brand steward with P&L ownership of Refrigerated Breakfast Sausage including Jimmy Dean, Regional, Private Label, and acquired Williams Sauage portfolio, along with Jimmy Dean Refrigerated Completes (Simple Scrambles, Morning Combos, and Biscuits & Gravy). Responsible for product management, setting strategy, and delivering goaled financial top and bottom-line contribution to the broader company.
Springdale, Ar, Us
• Ownership and P&L responsibility of the Jimmy Dean Fresh Sausage portfolio, the largest and most profitable product portfolio within the Jimmy Dean Business Unit and the Prepared Foods division• Lead the business through ever changing market dynamics related to commodities, pricing, capacity, labor, and competitive activity• Manage the Monthly Sales and Operations Planning process collaborating with cross-functional partners to identify risks and opportunities related to demand and supply resulting in an accurate forecast while limiting distress• Spearheading a strategic renovation initiative for a line extension projected to grow share upwards of +25%, collaborating with R&D, Sensory, Insights, Sales, and Demand/Supply Planners to ensure a successful product launch• Collaborate with agency partners on key initiatives including Jimmy Dean Fresh ‘always-on’ media, ‘Weekends Taste Better with Jimmy Dean’ campaign to encourage purchase of Sausage outside of our key Holiday season, ‘Sausage Waffles’ capitalizing on Tik Tok trends, and our annual Holiday campaigns (digital, programmatic, print, social, influencer, and PR)
Springdale, Ar, Us
General Manager responsible for leading cross functional teams in planning, execution, and analysis of various business initiatives related to Regional and Private Label/Own Brand product development, pricing, promotion, packaging, and sales/operational planning across various national retailers including Sam's Club, Walmart, Kroger, Meijer, and other national/regional grocery retailers. Primary objectives include P&L management and development of strategic business and marketing plans to achieve corporate volume targets and profit margins.
Jacksonville, Fl, Us
Grew Own Brand penetration by creating and delivering engaging, distinctive, and meaningful products, packaging, communications, and growth-oriented strategic Marketing plans to build brand equity and drive sales for all store brands, totaling over 6000 SKUs. Developed and launched a portfolio of NEW store brands: Essentials (value line), SE Grocers (National Brand equivalent), Prestige (premium offering), and Naturally Better (organic/Better-for-You products). Increased awareness for long-standing heritage brands including Fisherman's Wharf, Hickory Sweet, Lip Lickin' Chicken, Whiskers and Tails, and Chek Soda. Worked cross-functionally to provide creative direction, manage project timelines and costs, and deliver transparent communication and creative presentations to internal and external stakeholders ensuring alignment with overall business objectives. Responsible for on-boarding and day-to-day management of an on-site design agency consisting of six people. Championed Own Brands to create differentiation for our banners, build customer loyalty, and drive sales in our stores.
Jacksonville, Fl, Us
Developed and executed strategic sales growth initiatives and promotional programs for center store grocery. Translated category strategy into an actionable Marketing plan to drive customer loyalty, increase brand awareness and drive sales.
Us
Developed impactful sales strategies and customer-specific annual marketing plans through collaboration with National Account Managers and Buyers to drive category sales for Advance Auto Parts/CARQUEST, AutoZone, NAPA, O’Reilly, Pep Boys, Walmart, and other retail and commercial automotive customers and distributors. Annual combined sales revenues exceeded $150M.Drove sales and grew share by identifying key customer opportunities and providing added support with fact-based sales presentations, consumer insights, and market research data. Provided dynamic leadership through management of an internal cross-functional team, including one direct report, to execute strategic brand plans, customer-specific promotional programs, sales performance analysis, post-mortem review/ROI, forecasting, and new product introductions.Managed all aspects of planning and coordination for managers conferences and industry trade shows to help foster strategic partnerships with customers, buyers, and other key stakeholders.Tracked and managed the Marketing budget and trade spending (gross to net) against forecast and Annual Operating Plan and ensured compliance with negotiated vendor agreements and contracts.
Pet (Premium Pet Health)Developed and launched the American Farms brand of 100% all natural dog treats consisting of 42 SKUs. Grew the brand to $10M in annual revenue in the first year of launch.Led development and negotiation of a licensing program with Discovery Network. Launched eight SKUs of Crunchy and Chewy dog biscuits under the Animal Planet brand name.Created and implemented an integrated strategic marketing communications plan for two new consumer brands which included websites, social media platforms, sales support materials, in-store merchandising, a PR campaign, and various consumer promotions.Direct Store Delivery (JMFG)Developed strategic marketing plans and support materials to grow sales and drive share in the Direct Store Delivery channel consisting of 30 branches and 300+ sales representatives with annual revenues exceeding $317M (127M lbs.).Led a cross functional team to develop product sell sheets, merchandising standards, coupons, POS materials, and premiums to build brand awareness and increase sales for retail and deli product lines.
Lake Forest, Illinois, Us
Led and managed all aspects of strategic planning, category analysis, assortment recommendation, pricing, product development/launch, and customer marketing programs for the Mass and Dollar channels. Customers included Target, Walmart, K-Mart, Dollar General, and Family Dollar.Grew annual revenue at Target for Solo branded and Private Label business from $10M to $35M (+250%) in just over 3 years.Developed and launched the Target Up & Up Private Label brand in 2009. Won, managed, and retained exclusive contract for all paper and plastic products for over 2 years.Led channel management at Walmart with revenues exceeding $20M annually.Created and presented comprehensive proposal to obtain Private Label disposable plastics business at K-Mart, resulting in $2M+ in incremental annual revenue.
Lake Forest, Illinois, Us
Managed and maintained category leadership position for the flagship SoloGrips brand ($40M), including the iconic Red Solo Party Cup and plastic plates/bowls, Solo branded Clear Cups ($16M), Ultra Colors Cups and Plates ($5M), and plastic tableware for all Private Label customers.Developed strategic marketing plans and budgets for individual brands to support overall company goals and objectives across all channels (Food, Drug, Mass, Dollar). Planned and executed marketing support programs and developed sales collateral to build brand awareness, encourage trial, and promote repeat purchase. Programs included integrated media campaigns (print, TV, online advertising), website development, coupons, and in-store promotions.Initiated and executed a 4-year licensing agreement with Sesame Workshop for exclusive rights to the Sesame Street license. Launched a 12 SKU product line with incremental revenues exceeding $10M.Conducted regular business reviews through analysis of point-of-sale (AC Nielsen) and shipment data to identify market trends and provide strategic direction and recommendations for brands.
Other employees you can reach at tysonfoods.com. View company contacts for 10 employees →
Kathleen Futch
Colleague at Tyson FoodsOglethorpe, Georgia, United States
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Veronica Mantecon
Colleague at Tyson FoodsMonterrey, Nuevo León, Mexico
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Ricardo Munoz
Colleague at Tyson FoodsSanta Teresa, New Mexico, United States
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Ken Sparks
Colleague at Tyson FoodsGreater Columbus Area, United States
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Imelda Padron
Colleague at Tyson FoodsSanford, North Carolina, United States
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Gerald Howard
Colleague at Tyson FoodsSpringdale, Arkansas, United States
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Chikita Key
Colleague at Tyson FoodsAtlanta Metropolitan Area, United States
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Ryan Castelli
Colleague at Tyson FoodsDyersburg, Tennessee, United States
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Mery Tapia
Colleague at Tyson FoodsDominican Republic
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Matthew Hutchinson
Colleague at Tyson FoodsBlacksburg, Virginia, United States
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Quick answers generated from the profile data available on this page.
Leanne Martin works for Tyson Foods.
Leanne Martin is listed as Brand Manager at Tyson Foods at Tyson Foods.
AeroLeads has found 1 work email signal at @tysonfoods.com for Leanne Martin at Tyson Foods.
AeroLeads has found 4 phone signal(s) with area code 904 for Leanne Martin at Tyson Foods.
Leanne Martin is based in Greater Fayetteville, Ar Area, United States while working with Tyson Foods.
Leanne Martin has worked for Tyson Foods, Southeastern Grocers, Uci-Fram Autobrands, The John Morrell Food Group, and Solo Cup Company.
Leanne Martin's colleagues at Tyson Foods include Kathleen Futch, Veronica Mantecon, Ricardo Munoz, Ken Sparks, and Imelda Padron.
You can use AeroLeads to view verified contact signals for Leanne Martin at Tyson Foods, including work email, phone, and LinkedIn data when available.
Leanne Martin holds M.B.A, International Business; Marketing Emphasis from Depaul University.
Leanne Martin is listed with skills including Market Planning, Product Marketing, Brand Management, Marketing, Cross Functional Team Leadership, Marketing Strategy, Management, and Product Development.
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