Over the past few years I have lent my copywriting and content creation expertise in a freelance capacity to various ecommerce and lifestyle brands including:- Clearpay (Afterpay)- Wunderbrow- PepsiCo- Knomo- Atelier Technology

Launched with my business partner and co-founder in 2014 with an initial investment of just £800 each, Tobias & the Bear grew into a much-respected and often imitated unisex baby and kidswear brand with a global customer base and an impressive roster of brand collaborations from Miffy to Mr Men under its belt. With over 110k Instagram followers, blue tick status and a celeb client list, the multi-award winning brand which ranged from 0-6yrs became a byword for cool but cute quality essentials and the fox face print was established as a babywear icon. As a small business owner, my role of many hats covered (but was not exclusive to) brand building, social media management, customer acquisition, forecasting, budget management, wholesale management, factory liaison, product sourcing, content creation and designer.

In a little under two years my role at the dual eCommerce and mail order brands Baukjen and Isabella Oliver, saw creative editorial take a primary role in leading business success. It included:- Developing and managing all editorial content across the two brands each season.- Developing key seasonal stories and ensuring all creative content, shoots and campaigns were a reflection of them.- Formulating and maintaining the editorial calendar. - Overseeing the creative development of the mail order catalogues, online magazines and TV content.- Supporting marketing with content for social media and affiliate campaigns- Supporting the PR team with content media activity from Q&As to Huffington Post columns.- Developing both brands tones of voice.- Delivering all copy requirements across both brands across the business (Ecomm site, Magazine, marketing collateral including all email communication, corporate collateral, ad hoc as required).- Ensuring key words and SEO practices were followed.

As a founding team-member of the luxury eCommerce brand my role included:- Shaping and setting the tone and brand identity of the business.- Managing the editorial team and daily management of all content.- Developing, editing, subbing and driving the calendar of all onsite editorial – domestic and global- Creating and project managing the seasonal direct mail Style Guides.- Overseeing the content for all customer communication/emails.- Working on marketing initiatives with the Marketing team and managing the creative content.- Liaising with the buying department to ensure targets were met with editorial support.- Working across channels to increase traffic.- Budget management.- Assisting across social media channels. - Liaising on special projects for campaign-related events.- Early adopter of an in-house TV - launching, managing and creative directing all content.- Leading creative photo shoots.- Developing key editorial alignments with like-minded brands including Clarins, Maxfactor, Diptyque and Evian.- Taking a key role within the exec team including attendance in all weekly meetings and decision making for brand strategies.

From Fashion Intern to Deputy Fashion Editor my formative role at the Industry Bible Drapers magazine gave me an exceptional insight into the workings of the fashion industry from fabric fairs and international catwalks to global trade shows and up-and-coming designer businesses as well as local indies, high street giants and everything in-between. Key responsibilities included:- Trade show coverage across womenswear, menswear and textiles including extensive global travel.- Trend prediction.- Catwalk reporting.- Feature and news writing.- Awards judging.- Seasonal supplement management.- Creative direction, styling and photo shoot management.