Leanne Oosthuizen Email & Phone Number

Sydney, New South Wales, Australia

City Of Johannesburg, Gauteng, South Africa

City Of Johannesburg, Gauteng, South Africa

City Of Johannesburg, Gauteng, South Africa

Responsible for marketing our suite of customer engagement technology platforms and growing, maintaining and servicing the South African client base.

Germiston

- Responsible for developing and growing the brand into a leading position- Managing service providers and channels for growth in the different regions- Launching retail outlets in selected regions- Ensuring customer satisfaction levels are maintained across the business- Aligning marketing and brand strategy with business strategy to ensure overall goals are met

Germiston

- Assisting in the creation and implementation of all digital marketing and various aspects of general marketing management- Creating highly effective digital strategies, including the enhancement of websites via SEO, PPC, content, design and usability to drive online traffic- Utilising a wide range of techniques and technology while developing and managing digital marketing campaigns, with the aim of increasing brand and product awareness online; reviewing technologies to remain at the forefront of digital marketing advancements- Monitoring digital campaigns to ensure ROI is achieved- Evaluating website and online assets, market conditions and competitor data- Demonstrating superb planning skills in relation to all digital marketing efforts- Further duties include development of corporate marketing collateral and advertising initiatives

Randburg

- Primarily responsible for creating customer-centric direct marketing concepts for major clients, including development, implementation and management of direct marketing strategies and campaigns in addition to assisting in creation of social media strategies- Actively designing and developing print and digital communications focused on corporate identity development, branding and communication as well as creating targeted propositions and personalised marketing communications resulting in meeting exact client business objectives- Assisting in development and implementation of member acquisition and retention strategies for loyalty programmes- Facilitating increased redemption of partner programme benefits through timely identification and presentation of viable prospects

Woodmead

- Developed pricing strategies, conducted research and identified potential markets and clientele, networked and formed strategic relationships resulting in acquiring new contracted properties as well as secured favourable service agreements through skilful negotiations - Conducted research to identify potential markets/clientele and advised internal and external stakeholders on possible risk factors affecting product and services- Created comprehensive solutions to develop creative marketing approaches and strategies to establish new business unit as well as implemented and monitored budget while improving on set limitations- Accountable for CRM and relationship development and maintenance with strategic partners including Sun International; Protea Hotels; Southern Sun; Golf Resorts (Pezula, Simola); Tour Operators (Thompsons) and Home Owners (Pecanwood, Elements)- Actively managed, mentored, recruited and trained direct team of 4 staff members including succession planning

Sunninghill

- Exhibited advanced understanding of hospitality, tourism and leisure industry while managing all operations and activities pertaining to product development, marketing, CRM, communications and publications- Cascaded personal knowledge and team leading experience in development, mentoring and supervision of product development team as well as management of cross-functional teams- Created and implemented new products according to specifications of developers, marketers and end user clients, including producing top quality marketing material, sales plans for sales teams, applying critical analysis and interpreting information and finances

Sunninghill

- Developed, implemented and monitored bespoke strategic marketing strategies and customer relations activities in addition to building strong relationships and forging strategic alliances with all relevant stakeholders- Managed effective digital marketing as well as implementation and development of strategies aimed at member acquisition, servicing, retention and renewal - Played a key role in management of CRM strategies, managers and staff including streamlining customer relations, service and system development and maintenance in addition to handling CRM, online, partnerships and departmental budgets and expenditures (marketing budget of R15m)- Successfully managed B2B and B2C in conjunction with Operations and Revenue Management, responsible for identifying and implementing cooperative marketing initiatives, setting objectives, establishing ROI criteria, identifying ways to improve campaign success rates and marketing efficiency and performing qualitative researchKey Accomplishments:- Achieved 2nd place in RCI Management Programme (Distinction)- Selected to participate in Mentorship Programme at Group RCI- Seconded to Singapore for three and a half month project (2005)

Diploma In Digital Marketing

Strategy, SEO, SEM, Email, Mobile, Digital Display Advertising, Social Media and Analytics

Saim Programme In Business Management

Certificate In Emarketing

Certificate In Direct Marketing

National Diploma: Sales & Marketing