Leanne Sears Email & Phone Number

Calgary, Ab, Ca

Calgary, Alberta, Canada

• After successfully building the National sales team, the company was able to bring all coverage in house and remove the need for a broker.• Worked with Marketing and the Innovation team on product launch strategy and volume forecasts.• In the past 4+ years, the team has grown MadeGood by 230% and is now a leading natural brand.• Successfully launched a new brand in a new category quickly gaining distribution at all major retailers (GoodTo Go Keto Bars).• Continued as the lead on the Sobeys National account including a focus on the Quebec market and developed the Convenience and Dollar channel Nationally.

Calgary, Alberta, Canada

• Canadian focus was to build a leading and experienced Key Account team to manage the top retailers in the Grocery, Drug, and Mass channels. • Strong Retail Team was developed to continue the growth in the Natural / Independent Channel and support the Key Account team at Grocery, Drug and Mass.• Supported the expanding USA team with their go to market strategy with a focus on gaining new business as the lead for major trade shows.

• Responsible for all Grocery, Drug, Mass, and Natural Channel for the Canadian Market. • Implemented growth strategies for all key retail accounts in Canada focusing on effective assortment, product placement and pricing and promotional strategies.• Worked closely with the USA Sales Director and broker and distributor partners to build the business at top retailers in the Western and Central USA.

Calgary, Canada Area

• Managed a Broker sales team of 10 Account Managers covering all accounts based in Western Canada. • Direct responsibility for Key Retailers based on the Prairies with the main focus on growing sales and distribution at Safeway/Sobeys and Federated Co-op.• National client manager / team lead for The Stash Tea brand.

Calgary, Canada Area

• Managed a Broker sales team of 10 Account Managers covering all accounts based in Western Canada. • Direct responsibility for Key Retailers based on the Prairies with the main focus on growing sales and distribution at Safeway/Sobeys and Federated Co-op.• National client manager / team lead for The Stash Tea brand.

• Managed all classes of trade for The Stash Tea brand for the Canadian business.• Prepared and presented new items and promotional plans to all Key Accounts, working closely with broker and distributor partners.• Worked very closely with the US sales team and Marketing department on new product launches and brand strategy.• Extensive experience analyzing data and category management.

• Responsible for Key customers on the Prairies for all brands under the Hain Celestial Canada umbrella.• Managed broker/distributor partners with a goal to expand distribution and increase sales.• National Sales team leader for the Celestial Seasonings brand.

• Responsible for all classes of trade in the Canadian market.• Developed Key Account plans and promotional strategy including presenting to top retail accounts with distributor and broker partners.• Worked closely with the U.S. based Marketing department to determine brand strategy and successfully launch innovation.

• Managed the Key Account team in Western Canada with responsibility for head office calls at Safeway, Sobeys, and Federated Co-op.• Developed and launched new lines for the company and built strong relationships with key brands to develop their go to market strategy for Western Canada.• Determined all trade programs / product pricing / promotional strategy for Western Canada.